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Profile: Donna Papacosta

Social media and content marketing consultant, speaker, podcaster, writer. Helping clients to uncover leads, expand client relationships, engage employees.

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Articles by Donna Papacosta
The Podcasting Tip Sheet

The Podcasting Tip Sheet

Podcasts

Over the years I’ve created many resources around podcasting. In this post, I’ve gathered together some of my most useful tips. Please leave a comment if you find these helpful.... read more

Advice for New Bloggers

Advice for New Bloggers

1

They say you learn when you teach, and I find this to be true. From January to April I taught Audio Journalism at Sheridan College; I’ll return next winter. This... read more

Top 5 Social Media Questions

Top 5 Social Media Questions

Working in social media and communications, I get questions. Lots of questions. Here are the top five things people ask me, for this week’s marketing tip. 1. How can I... read more

Marketing Tip of the Week: How to Create Evergreen Content

Marketing Tip of the Week: How to Create Evergreen Content

Marketing

Does your website or blog feature evergreen content? This type of content has a longer shelf life than most of the information we publish. Because it’s not tied in with... read more

Marketing Tip of the Week: Make the Most of Twitter

Marketing Tip of the Week: Make the Most of Twitter

Marketing

Are you not using Twitter yet? Some of my friends and colleagues are uneasy about dipping their toes into this micro-blogging platform. Don’t be afraid! It’s a great tool for... read more

Marketing Tip of the Week: Consider Content Curation

Marketing Tip of the Week: Consider Content Curation

Content Marketing

One of the things my social media friends complain about is people who constantly push out content about themselves: “Buy my book, sign up for my workshop, read my stuff.”... read more

Content Marketing Is Not Synonymous With Any Old Content Related To Marketing

Content Marketing Is Not Synonymous With Any Old Content Related To Marketing

Content Marketing

2

Sometimes we communicators are sticklers for grammar and usage. When someone says he just published a new blog, for example, we really hope he doesn’t mean a new “blog post.”... read more

Learn How to Pitch

Learn How to Pitch

Marketing

Imagine the business owner at her desk late one night. Sitting amid a pile of empty Starbucks cups, she has finished writing a detailed proposal and thinks she can rest... read more

Marketing Tip of the Week: Stop Ignoring Google+

Marketing Tip of the Week: Stop Ignoring Google+

5

We’ve all heard the jokes: “Google+ is a ghost town.” “Only Google employees use Google+.” Ha ha. Well, the joke’s over, my friends. If you care about content marketing, search... read more

Marketing Tip of The Week: Learn to Use Twitter Lists

Marketing Tip of The Week: Learn to Use Twitter Lists

One of the most powerful ways to exploit the capabilities of Twitter is the Twitter list, which is simply a curated group of Twitter users. You can create your own... read more

Two Ridiculously Simple Steps to Improve Your Visibility

Two Ridiculously Simple Steps to Improve Your Visibility

Strategy

This may be a bit of a rant. You see, I cannot understand why some people make it so difficult to get in touch with them. (By the way, I’ve... read more

Five Tips to Improve Your Personal Brand Today

Five Tips to Improve Your Personal Brand Today

Branding

Here are a few easy-to-remember and easy-to-do tactics to improve your online presence and your personal brand. Add content before requesting likes Before inviting anyone to “like” your Facebook page,... read more

Death by 1,000 Cuts: Corporate Approvals

Death by 1,000 Cuts: Corporate Approvals

Communications

Recently I was speaking to a friend about some of the challenges faced by corporate communicators today. Without hesitation, she practically shouted: “Getting approvals. And editing by committee!” Oh, I... read more

Why Blogging Matters More Than Ever

Why Blogging Matters More Than Ever

Nowadays, Twitter, Facebook, Pinterest and even Google+ seem to grab more attention than good ol’ blogging. And that’s a shame. Blogging may not be the shiny new object any more,... read more

How to Use Twitter in Your Job Search

How to Use Twitter in Your Job Search

A successful job search requires an all-out effort: a well-written resume, active in-person networking, top-notch interview skills, plus the smart use of social media. If you haven’t thought about adding... read more