Popular Today on Business 2 Community: All Popular Articles
| SEO and Internet Security: How They Go Hand in Hand | Facebook + Waze: Social Media Marketing Tool to Drool Over | Cleaning Up Your Google+ Communities |
Profile: Donna Papacosta
Articles by Donna Papacosta
How to Find and Share Great Content
1Whenever I post tips, insights or other links on Twitter, Facebook, Google+ or even on my own blog, I hear from followers: “Thanks so much for sharing. This is really... read more
Slideshare: The Best Content Marketing Platform You’ve Never Heard Of
2Are you using Slideshare for content marketing? If not, why not? Slideshare is the secret weapon in many marketers’ arsenals, especially in the B2B world. Yes, it’s the world’s most... read more
On Affiliate Links, Ethics and Advertising
I’m having a little trouble with affiliate links these days. Or rather with the ethics surrounding them. In case you’re not familiar: Affiliate links are special codes used to give... read more
12 Career-killing Phrases
Early in my career I worked under a manager with terrible people skills. People would run from his office in tears. Memories of this guy whizzed by as I read... read more
Tips for Volunteers: How to Promote an Event Using Social Media
1When you’re involved in an event, especially one with a charitable goal, you want everyone you know to be aware of it. If your event organizers are social media savvy,... read more
Why People Don’t Follow You Back on Twitter
When people don’t follow you back on Twitter, you may wonder, “Is it something I said?” Maybe. But some people may not even get far enough to read your tweets.... read more
Sharing Stories With Audio: Podcasting for Internal Communications
When I first started working in audio more than 10 years ago, I encouraged some of my clients to think about including the warmth of the human voice in their... read more
Social Media + Small Business: Hard Truths
Plenty of people – including me – can offer small business owners or independent consultants tips for increasing engagement on a Facebook page, or gaining Twitter followers. But is this... read more
Don’t Waste Time on Social Media
That’s right. Not every organization belongs on Twitter, Google+, Facebook, Pinterest and other social networks. If you recognize your company in the list below, please pause before posting or tweeting.... read more
The Podcaster’s Checklist (The Latest!)
1Are you considering audio podcasting? Here’s a quick list of all the things you need to think about and do. Planning What is the goal of your podcast? Why do... read more
Guest on a Podcast? Read This First!
Since 2005 I’ve conducted hundreds of podcast interviews for my Trafcom News Podcast as well as client projects. Many of these interviews were in person, but most were conducted remotely.... read more
Is Your Business Boring?
Of course I would never call your organization boring, but you may. You see, often when I speak to groups at conferences, or individually to clients about storytelling and communications,... read more
Ten Steps to Tune up Your Website Copy
Is your website pulling its weight? As an essential element of your marketing and sales efforts, your site needs to attract prospects, and keep them around long enough to see... read more
Lessons From A Master Speaker – What President Bill Clinton Said vs. What Was Written
Many of us who’ve been watching the Democratic National Convention in Charlotte have heard that President Bill Clinton went off script (although not to the degree that Clint Eastwood did in Tampa at... read more
Social Media is Not Magic
1Today I came across two posts that had me nodding my head in approval so vigorously that I almost gave myself a headache. In the first one, my friend Sue Horner... read more
