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Be Present: How Topspin Media Tackles Customer Support on Twitter

Be Present: How Topspin Media Tackles Customer Support on Twitter

Customer Experience

The concept of using social media as a communication channel for your brand has been around for a while. But communication is not a function of listening only, and treating... read more

What an Agency Looks for When Hiring Community Managers

What an Agency Looks for When Hiring Community Managers

Search for the term “Community Manager” on any online job board, and you’ll likely find tens of thousands of positions that need to be filled. But if you’re the one... read more

Questions That Social Media Managers and Their Clients Need to Ask Each Other

Questions That Social Media Managers and Their Clients Need to Ask Each Other

For a variety of reasons, some companies choose to outsource their social media management to independent, third-party service providers. But how does an organization ensure that it is appropriately represented... read more

Customer Support Professionals Share Their Tips on Using Twitter Well

Customer Support Professionals Share Their Tips on Using Twitter Well

According to a report by information technology research firm Gartner, by 2014 “engaging with customer inquiries via social channels will be as important as phone and email.” Many organizations aren’t... read more

From PR to Police Work: Twitter Has Changed Law Enforcement

From PR to Police Work: Twitter Has Changed Law Enforcement

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Law enforcement has a history of adopting new technologies to help solve crimes. Whether it’s fingerprinting technology or present day DNA analysis, police forces have always been open to trying... read more

Why General Mills Yogurt Brand Yoplait Sets an Example on Twitter

Why General Mills Yogurt Brand Yoplait Sets an Example on Twitter

When you start with a popular consumer food item, especially one like flavored yogurt, it’s that much easier to create a great brand presence on Twitter. We spoke with Alexandra... read more

4 Ways To Decide If Someone Is Worth Following On Twitter

4 Ways To Decide If Someone Is Worth Following On Twitter

It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter tip and show you how to integrate it into your social media strategy. When Twitter first started gaining... read more

3 Case Studies On How To Run A Twitter Chat For Your Brand

3 Case Studies On How To Run A Twitter Chat For Your Brand

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If you’ve ever used a Twitter hashtag, you may be aware of some of its main benefits: It allows your tweets to be seen by a wider audience than just... read more

In Their Own Words: What Community Managers Do Every Day

In Their Own Words: What Community Managers Do Every Day

“Community manager” — it’s one of many job titles that didn’t exist a few years ago. Today, businesses of every size are realizing the value of having qualified, capable, and... read more

These Colleges Are Training Tomorrow’s Social Media Marketing Pros

These Colleges Are Training Tomorrow’s Social Media Marketing Pros

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Universities have been around in one form or another since the days of Aristotle. Social media? Not so much. So how are modern academic institutions, not typically known for their... read more

Veracode Offers Hacker-Resistant Social Sharing Buttons for Your Site

Veracode Offers Hacker-Resistant Social Sharing Buttons for Your Site

It’s a sign of the times. In the past month, there has been a rash of high-profile attacks on websites, and in some cases, the social networks that connect to... read more