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Profile: Diane Walter

Diane Walter

Digital Strategist, Mistress of Social Media, Brunner

 Diane is digital at the core. For more than 17 years, she’s worked with agencies and brands blending technology and marketing to deliver results. An MBA with classical brand management training, Diane helped define the first digital advertising products while at Lycos.com. Diane has managed account teams, digital strategy, and new product development for powerhouse brands like Del Monte Foods, American Eagle Outfitters and GlaxoSmithKline. At Brunner, she leads social media and digital strategy for clients including Bob Evans and Huffy.

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Articles by Diane Walter
Facebook Collections: Tell Me What You Want, What You Really Really Want…

Facebook Collections: Tell Me What You Want, What You Really Really Want…

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Last week, Facebook began testing their new “Want” button. Currently in beta (see various Collections posted live on Pottery Barn, Fab.com, and Victoria’s Secret brand pages), clicking the Want button... read more

A Brand’s Guide to Social Commerce: It Starts With Mobile

A Brand’s Guide to Social Commerce: It Starts With Mobile

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Social commerce is exploding. By 2015, Booz Allen predicts that social commerce will be a $30 billion industry worldwide.Defined by Altimeter as the use of social technologies to connect, listen,... read more


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