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Profile: Derek Smith

Derek Smith is the Content Strategist at Element Three. An Indiana University graduate, Derek became a marketer after 9 years as a newspaper reporter. He's worked on marketing campaigns in a variety of industries ranging from cloud computing to retail.

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Articles by Derek Smith
Why Blog Promotion is More Important than You Think

Why Blog Promotion is More Important than You Think

So you’ve gotten your company blogging consistently. Your bloggers are writing fresh content that’s perfect for your audience, but you still aren’t getting the blog traffic you expect. What’s the... read more

How Blog Ideas Can Spark Employee Excitement

How Blog Ideas Can Spark Employee Excitement

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Your company is undoubtedly filled with talented people of all varieties: introverts and extroverts, analyticals and creatives, writers and non-writers. They’re all on their way to becoming subject matter experts... read more

The History (and Hope) of Inbound Marketing

The History (and Hope) of Inbound Marketing

Marketing

Tectonic shifts in marketing continue to occur as more companies embrace inbound. A recent example is the rebranding of SEOmoz to simply “Moz” as the company broadens its focus to... read more

Apple Joins The Streaming Music Stampede With iTunes Radio

Apple Joins The Streaming Music Stampede With iTunes Radio

Tech & Gadgets

Few of us were shocked when Apple announced its foray into streaming music. Before announcing iTunes Radio, Apple had literally spent months laying the groundwork with record labels as it... read more

Google+ Redesign: Made For Multiple Screens

Google+ Redesign: Made For Multiple Screens

Nearly two years ago, Google introduced the Google+ project in what represented a major initiative to take on Facebook in the social realm – a social initiative that’s had mixed... read more

Dogpile: A Different Strategy for Fetching Results

Dogpile: A Different Strategy for Fetching Results

Strategy

Dogpile isn’t a household name when it comes to search engines, but the feisty little search pioneer has continued to survive over the years even as Google came to dominate... read more

Square: A Revolution in Commerce

Square: A Revolution in Commerce

Sales Management

Credit cards have served for many years as the convenient alternative to cash. Sometimes, however, we realize we’re going to need cash for a particular outing, in some cases because... read more

Lycos: Fetching an Interactive Future

Lycos: Fetching an Interactive Future

Tech & Gadgets

Survivors like Lycos have lived to tell the tale of their place in the early days of Search. While Ask Jeeves survived by shifting over time to focus on Q&A,... read more

Ask.com: Doubling Down on Q&A

Ask.com: Doubling Down on Q&A

Tech & Gadgets

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Ten years ago, Ask Jeeves was the friendly butler – the genteel gentleman who served up search results when you looked for information online. Today the site’s progeny, Ask.com, competes... read more

Are We Finally Killing The Cubicle?

Are We Finally Killing The Cubicle?

Strategy

Sometimes we’re separated by walls, both literal and figurative. At a time when we yearn for understanding and collaboration, sometimes we are separated by physical walls in addition to the... read more

What Henry Ford Can Teach Us About Blogging

What Henry Ford Can Teach Us About Blogging

Never again would the automotive world – or manufacturing as a whole – be the same after Henry Ford brought forth his signature stroke of genius: the assembly line. Instead... read more

Search Thought Leaders To Follow On Twitter

Search Thought Leaders To Follow On Twitter

Since its earliest days (and many would argue we’re still in its early days), search has been a fascinating and constantly changing field. First there were pioneering companies like Netscape,... read more

Pandora: Has the Box Opened on Internet Radio?

Pandora: Has the Box Opened on Internet Radio?

Trends & News

Internet radio has finally gone mainstream, yet the market leader Pandora faces all kinds of challenges when it comes to turning a profit – everything from royalty fees it must... read more

Instagram: Growth of a Photo Powerhouse

Instagram: Growth of a Photo Powerhouse

Even for a company with pockets as big as Facebook, spending $1 billion for a photo sharing app seemed excessive. But this was Instagram, the hot startup that everybody loved.... read more

How to Mine Quora for Content Ideas [GUIDE]

How to Mine Quora for Content Ideas [GUIDE]

Content Marketing

People have literally asked millions of questions over the past few years on Quora, the social network that aggregates questions and answers for just about any topic you can imagine.... read more