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Profile: Debra Andrews
Articles by Debra Andrews
Important Considerations for Structuring Your Professional Services Firm’s Marketing Department
When it comes to structuring the marketing department (or staffing the marketing function) at a professional services firm, there are many factors to consider. All too often, it seems that... read more
Moving out of Your Comfort Zone: Embracing Marketing Plans and Tactics to Take Your B2B Organization to the Next Level
What feels great to some firms may be “over the top” for others Take a trip back to the late 1980s (yes, even if you were just a baby) to... read more
B2B Marketing Calls-to-Action (CTAs) Won’t Kill a Cute and Fluffy Puppy
1The B2B Social Media Book Shares the Blunt Realities of What it takes to become a Marketing Superstar It’s been a while since I’ve utilized my trusty pink highlighter on a business... read more
Learn to Market Now! Why Young CPAs, Lawyers, Engineers and Other Professionals Need to Hone Their Skills from Day One.
1Young accountants, engineers and lawyers enter into their respective fields because that is what they want to practice. Many of these professionals are “left brained” because they are often said... read more
Stop! Don’t Hire a Professional Services Marketing Professional Without These!
One of the things that I love most about LinkedIn is its ability to function as a completely updated Rolodex. Someone gets promoted, you get dinged. Someone changes jobs, you... read more
Riding the B2B Content Marketing Bull
Bourbon Street, New Orleans – it’s like taking a step around the corner into another world where nothing is taboo. If you have a fun and fearless side, this place... read more
A Pinch of Content, a Sprinkle of SEO and a Dash of Social Media
4The Perfect Inbound Marketing Recipe? 145,000 – that is the number of results that I got when Googling, “chicken parm recipes.” My guess is that excluding duplicates, there are recipe... read more
What Does Amelia Bedelia Have to Do with B2B Branding?
Do you remember Amelia Bedelia books by Peggy Parish? Not exactly on the best-selling list among B2B marketers but for children across the world, Amelia’s literal interpretation of common phrases... read more
So A Slam Dunk! The 2012 Social Slam Delivers All Day Long
2For anyone who believes the best social media ideas come of out of New York, Chicago or other major cities, you better think again. Originally famous for the 1982 World’s... read more
“You Want a Piece of Me?” – Evaluating the Value of the Fractional CMO (Chief Marketing Officer)
2Have you ever wandered by the cookie stand in the mall looking for samples? Just one little bite that is virtually calorie-free is all you need! After all, the first... read more
Delivering the B2B Positioning TKO (Technical Knock Out)!
I love a good healthy marketing debate over a Cobb salad lunch! Last week, I went a few “rounds” during a discussion about the optimal positioning of a mid-sized professional... read more
Living by the Non-Billable Marketing Hour
Smart Time Tracking can be a Professional Services Firm’s Strategic Weapon For many professional services providers – including those specializing in accounting, law, engineering, architecture and consulting – tracking time... read more
Time to Retire Old School B2B Web Practices
1The B2B marketing world is changing. Web sites are the “hub” for many B2B marketing programs especially among professional services firms. Resource rich content pulls visitors to the Web site. ... read more
Are You Listening to the Voice of the Customer?
Why Customer Insight is King in B2B Marketing The starting point for almost all B2B marketing initiatives involves gaining insight about the customer through surveys. Regardless of whether I am... read more
Five Steps to Effective B2B Inbound Marketing
In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less. The good news is that even companies with limited marketing resources... read more
