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Profile: Debbie Horovitch

Debbie Horovitch is a Social Media Concierge, founder of Social Sparkle & Shine, a Canadian-based international social media marketing agency that specializes in providing community management & Facebook CPC campaigns to clients marketing special events: charity fundraising gala events, music festivals and sporting events, business/brand launches and special holiday promotions. With a contact list that includes brand managers, media and journalists from 15 years as an advertising media buyer at Toronto ad agencies, Debbie can maximize your business’ social media community management by integrating special contacts and adding to the ROI of your existing publicity, search and paid advertising investments.

Debbie is the creator and host of the new social media show Sparkle SOS on Google+ Hangouts on Air (available on YouTube), where she interviews community managers on their successful tactics and along with her invited guest experts they offer opinions and advice to business owners and social media managers looking for help with their social media strategy and digital PR challenges. To participate in Sparkle SOS email debbie@theSparkleAgency.com and add her in your Google+ circles.

Debbie is also the full-time community manager for cafe moba, a new business intelligence and data management app for mobile professionals using tablets.

Public Whitepapers and Playbooks referenced in Debbie's articles are available free to download and share in Debbie’s Social Media Concierge Public Resource Library on Google Docs.

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Articles by Debbie Horovitch
YouTube Rolls Out “One Channel” New Format & Features for All Users

YouTube Rolls Out “One Channel” New Format & Features for All Users

SUPERFAST VALUE: If you’re just looking for the size of the new YouTube Channel Art feature, it’s 2120px W x 1192px H Have you optimized your YouTube channel for your... read more

My Experience With “Milking the Slideshare Homepage for All the Traffic You Can Handle”

My Experience With “Milking the Slideshare Homepage for All the Traffic You Can Handle”

Content Marketing

2

SlideShare is a great social community for professionals – it’s almost ALL professionals! I read an article/blog on Ana Hoffman’s Traffic Generation Cafe that was a guest post by Mauro... read more

Using Social Media For B2B Brands

Using Social Media For B2B Brands

B2B Marketing

2

More often than any other, the social media misconception I hear the most from new clients and even from other social media professionals is that Facebook is a social media... read more

Social Media Training for Athletes Sparks Media Frenzy

Social Media Training for Athletes Sparks Media Frenzy

I read this article on PR Daily where a blogger / journalist at a press conference for the Univiersity of Michigan Athletic Department tweeted out that the players as a... read more

Blogs I Find Myself Lost in Reading

Blogs I Find Myself Lost in Reading

Tech & Gadgets

Photo Credit: Ghost-Rebel-Stock I became complacent that I knew about the amazing blogs that are well written and offer full, honest responses to common internet marketing challenges that face bloggers... read more


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Uncovering Plagiarism With Tact

Uncovering Plagiarism With Tact

Content Marketing

Plagiarism!!! Even the mention of it in your career can make your skin crawl, because it suggests such a complete violation of trust. If you’re a blog editor, business owner... read more

7 Creative Ways to Use Facebook’s New Multiple Image Options

7 Creative Ways to Use Facebook’s New Multiple Image Options

Facebook is frequently updating their platform and while many people waste their time complaining about these improvements, ultimately they are helpful. A new great way to use Facebook to it’s... read more

Django Unchained Movie Review

Django Unchained Movie Review

Entertainment

Romance / Action / Comedy / Intrigue Going in, I didn’t know anything about the movie other than it was a “cowboy” movie, with a black guy in it (Jamie... read more

Book Authors: Coaching From Concept Through Publishing

Book Authors: Coaching From Concept Through Publishing

Books

Considering Self-Publishing: A Panel Conversation, Part 4 of 4 This is a series of blog posts transcribing a Google+ Hangout conversation I had in October 2012 with a panel of... read more

Are You Still Terrified Of Public Speaking?

Are You Still Terrified Of Public Speaking?

Strategy

If you’re still terrified of public speaking, and it’s holding you back in business or your own life achievements, here’s my advice for getting over it. It’s proven to work!... read more

How to Market, Promote and Sell Your Book

How to Market, Promote and Sell Your Book

Books

Considering Self-Publishing: A Panel Conversation, Part 2 of 4 This is a series of blog posts transcribing a Google+ Hangout conversation I had in October 2012 with a panel of... read more

Should You Publish A Paper Book or eBook?

Should You Publish A Paper Book or eBook?

Content Marketing

Considering Self-Publishing: A Panel Conversation, Part 1 of 4 This is a series of blog posts transcribing a Google+ Hangout conversation I had in October 2012 with a panel of... read more

Wartime Talk on Twitter

Wartime Talk on Twitter

It is stunning to see how social media is being used to share information, truths, propaganda and rhetoric. The tensions in the middle east that I remember being shared by... read more

Giving It Your All: Social Media Job Seekers

Giving It Your All: Social Media Job Seekers

One thing I’ve noticed is sorely lacking amongst social media job seekers, social media channels and mobile app startup firms, is a commitment to their own professional brand through their... read more

Do CMGRs Have a Requirement To Stand Up Against Bullying?

Do CMGRs Have a Requirement To Stand Up Against Bullying?

To a certain extent I think Community Managers, by nature of the role responsibilities, have a requirement to address the issues that deeply impact individuals and our communities as a... read more