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Profile: Deb McAlister-Holland
Articles by Deb McAlister-Holland
5 Content Marketing Rules (And When to Break Them)
2Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies. One of the reasons that they... read more
Four Strategies That Drive Revenue While Holding the Line on Marketing Costs
I am often asked to speak at conferences, meetings and webinars, and I nearly always enjoy it as an excuse to review ideas and strategies I know well. Sometimes, though,... read more
5 Facebook Timeline Steps Every Brand Should Take Now
4Facebook founder Mark Zuckerberg. It’s been about a month since Facebook implemented the new Timeline layout for business pages. When Facebook founder Mark Zuckerberg’s new page design was first announced,... read more
Pinning Email to Pinterest for Better Results
Pinterest is the fastest growing social media site, far outstripping other recent entries into the social media sweepstakes. But Pinterest isn’t for everyone. People either love it or hate it. Forbes blogger David... read more
Predicting Consumer Behavior: What Marketers Need to Know
As marketers, we all want to “build a better mousetrap” — that is, to market a product or service that’s perfectly positioned to entice and encourage customers to buy it. ... read more
Using Case Studies to Make Your Key Selling Points
Satisfied, happy customers extolling the virtues of a product or service after they’ve tried it and gotten the results they wanted. It’s the one sales and marketing message that never... read more
Baby Steps Towards Protecting Your Brand’s Online Reputation
It seems like one thing that comes into sharp focus every time there’s a political campaign is just how fast a crisis fueled by Twitter, blog posts, Facebook, YouTube and... read more
5 Minute Guide to Better Email Marketing Results
If you’re like me, you’re so busy doing your job that you barely have time to get it all done. So where do you find the time to improve your... read more
Do You See What I See? On Google, Probably Not
5If you and I use Google to search for the same keyword, do you see what I see? Probably not. I’m in Dallas, Texas, so the first thing that Google... read more
7 Things the First Amendment Doesn’t Protect
10“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of... read more
Rethinking the Press Release: A Content Marketing & SEO View of a Proven Tool
4I wrote my first press release decades ago, on an IBM Selectric typewriter. Back then, press releases were viewed as disposable documents created for one purpose – and only one... read more
Building Your Marketing “Circle of Life”
Recently, I heard a very smart marketer say that his job wouldn’t be tenable without his “circle of life” – a web of vendors and services he relies on to... read more
Four Signs You Need Marketing Automation
Marketing is a complex process that relies on many systems, people, and resources to function smoothly. If one part of the system breaks down, it creates a bottleneck that slows... read more
A Casket Salesman’s Lessons on Creating Brand Loyalty
Brand marketers invest billions creating an emotional connection between their brand and prospective or current customers. In fast food, packaged goods, entertainment, fashion, automotive marketing and many other industries, brand... read more
DAM It All: Automating Content Marketing
Content marketing – that is drawing prospective customers to your site with well-written, valuable audio, video, text or images – is all about delivering the right message to the right... read more
