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Profile: Deb McAlister-Holland
Articles by Deb McAlister-Holland
Can a Crowd-Sourced Media Database Change the PR Game?
2Let’s face it, nobody is happy with the current state of the media databases that PR people use to send pitches and press releases to the media. Journalists are drowning... read more
Yelping About a Bad Review? Court Sets New Rules
One of the first blog posts I wrote for my personal blog was titled Online Review Lawsuits: Sometimes the Truth Isn’t Enough. Written for anyone who has thought about writing a... read more
Add Some Magic to Your Social Media
1I love magic. Whether it’s the fantasy worlds of my favorite writers or the stage magic of great magicians or little boys practicing the tricks that came in their Christmas... read more
5 Tips on Writing Clickable Headlines
2It’s always been true: the headline is the most important element of a press release, blog post, article, or downloadable collateral piece (white paper, PDF, brochure). Like the subject line... read more
5 Legal Issues PR People MUST Understand
2A recent article on the MyPRGenie blog about where to find great images without copyright hassle generated a lot of buzz on Twitter. One person, however, posed the question, “I’m... read more
4 Press Release Rules You Can’t Break
Every now and again, even the most experienced PR person can find themselves on the receiving end of an awkward phone call from an editor or customer service person at one of... read more
5 Facebook Changes I Actually Like
2Anybody who uses Facebook for business knows that the site is constantly changing the way users create, manage, and update pages – whether they wanted their page to change or... read more
Plain English Legal Do’s and Don’ts of Social Media
First, the disclaimer. I’m not a lawyer. I figure that I’ve paid for a pretty good legal education, however, having worked with many of the best attorneys in this arena... read more
5 Philosophical Rules for Effective Social Media
2I had lunch today with Ryan Beckland, Co-founder of Motivation Science, one of the amazing start-up companies from the 2012 class at Tech Wildcatters, the award-winning technology innovation incubator in... read more
5 Things To Do AFTER Your Next Press Release
5I’m pleased that I was asked to contribute to a new white paper called Social Media is the New PR, published today by MyPRGenie, a social media and PR platform... read more
Fan Protests: New Front in the Copyright Wars
11This story is about how two popular science fiction writers, tired of waiting for an online ebook seller to pull pirated versions of their work, used social media to mount... read more
Hashtag Basics: When To Use Twitter Hashtags
4Nearly every marketer uses Twitter – and the vast majority of us also use hashtags – the letters that follow the pound or number sign (#) in a tweet. But... read more
Social Media Spending 2012: Forrester & a VC Weigh In
How does your 2012 social media spending compare to spending levels at similar companies? Is your B2B social media strategy based on hard data, or guesswork? It’s often hard to know... read more
50 Words to Drop from Social Media?
We all know about using keywords to help Google find our websites and blogs, right? Well, it seems that the agency charged with protecting us from terrorists uses keywords, too.... read more
Driving Revevnue Via Email: New Gleanster Research
Gleanster Research recently published a new report titled Deep Dive: Email Marketing in the Distributed Enterprise. A PDF of the entire report is available for free download, but here are... read more
