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Profile: Dawn Boshcoff
Articles by Dawn Boshcoff
How to Evangelize Google+ by Guy Kawasaki
1Think Different Macintosh evangelists were the unsung heroes of Apple. Apple did not pay them, and most Macintosh evangelists were not shareholders. Their motivation was a love of Macintosh and... read more
5 Target Audiences for Content Centricity
Listen>BOSHspeaks PODCAST Do you really know your visitors, users, customers, audience members and readers? The most important element to crafting the right message is to determine who will — potentially... read more
Blogger? Be My Guest!
As a content strategist, I spend a great deal of my time looking for content, finding new articles and information sources and of course, seeking freelancers, authors, bloggers and... read more
10 Tips for Scripting Audio or Video
BOSHspeaks-10 Tips for Scripting Audio or Video Using audio and video online can help to better engage your audience. As always, your message is the magic that will motivate action!... read more
Digital Dialogue and Design Redefine Online
Words alone cannot compete with the visual and interactive elements of the web. We searched for, and experimented with, the latest tools to move messages and discovered several innovative ways... read more
Brand PR: Get FRCN Busy
BOSHspeaks-BrandPR-GetFRCNBusy The coming year will provide fresh opportunity for you to extend your reach with your online presence. As a professional you need every possible advantage to succeed in... read more
Understanding SEO: Writers and Editors Online
BOSHspeaks-Understanding SEO Content – Writers and Editors Online Content is the most important element on any web page. Your SEO (Search Engine Optimized) content is a source of attracting others... read more
PPPR: 3 Ways to Peak Performance PR
2BOSHspeaks-PPPR-3 Ways to Peak Performance PR PR, as you may recognize, is the short form version for the words public relations. In general, PR refers to how one relates to... read more
Social Media Learning Strategy: 4 Points That Combine High Touch And High Tech
BOSHspeaks-Social Media Learning Strategy- 4 Points that Combine High Touch and High Tech If you’re like me and many of our clients, transitioning from traditional to new media seems... read more
4 Ways To Combine The Power Of Your Brand With The Power Of The Web
BOSHspeaks-4 Ways to Combine the Power of Your Brand with the Power of the Web How do your create a solid foundation for integrating a social media plan into your... read more
3 E-Mail Targets to HIT!
BOSHspeaks-3 E-Mail Targets to Hit In the time it takes you to read this sentence, some 20 million e-mails entered cyberspace. Does it seem at times that e-mail has taken... read more
Website or Blog? What’s Best for Your Brand?
3Most individuals and businesses use a website or blog to help them to get found and get noticed online. A website or blog is like having your own home –... read more
Target Your Messages: Know Your Audience
BOSHspeaks-Target Your Messages-Know Your Audience What social media users need to understand is that each social media channel attracts a unique audience, who will choose to communicate in a particular... read more
Ready or Not – Moving From Traditional to New Media Marketing
BOSHspeaks-Ready or Not – Moving from Traditional to New Media Marketing Let’s face it. Technology has changed the way that companies and individuals do business. The web provides several new... read more
4 Quick-Catch Content Rules
By the time you read this sentence you will have quickly decided if there’s enough here to keep your attention. It happens in an instant. Your ability to capture people’s... read more
