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Articles by David Waterman
Content Marketing Starts OFFLINE – 5 Places to Start Your Content Research

Content Marketing Starts OFFLINE – 5 Places to Start Your Content Research

Content Marketing

Some content marketing newbies make the mistake of exclusively researching content topics online, which typically leads to regurgitated and unoriginal content. The goal of content marketing is to create original,... read more

When NOT To Go After Upper Funnel Traffic

When NOT To Go After Upper Funnel Traffic

Digital Marketing

Upper funnel traffic has led many digital marketers down a dark and difficult road. Chasing after those juicy head terms bubbling with search volume can be a long, costly and... read more

Google+: Where Your Online Identity Will Be Defined

Google+: Where Your Online Identity Will Be Defined

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Recently a local AM talk radio show was discussing failed social media networks; of course Myspace, Digg and del.icio.us were on the list, but Google+ was also mentioned. I found... read more

The Search Marketer’s 2014 Guide to Survival on Google

The Search Marketer’s 2014 Guide to Survival on Google

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Search engines are getting smarter, making it harder for marketers to do their job. But, who doesn’t love a challenge? Search marketers wouldn’t be in the business if they didn’t... read more

Don’t Listen to Buzzfeed – Keep Your Company Blog

Don’t Listen to Buzzfeed – Keep Your Company Blog

In a recent interview, Jon Steinberg, President of BuzzFeed.com stated that it doesn’t make sense for brands to post content on their own blog. Instead, he suggests brands place content... read more


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How to Un-zombify Your Blog

How to Un-zombify Your Blog

Recently I made you aware of 5 signs a blog has turned into a zombie. I’m sure that some of you, after reviewing these signs, realized that your very own... read more

5 Signs A Blog Has Turned Into A Zombie

5 Signs A Blog Has Turned Into A Zombie

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Red alert! Red alert! The online zombie apocalypse is here! At this very moment, zombies are taking over the internet. In fact, they’ve been taking over the internet for years…in... read more

Newest Google Update Hit over the Weekend

Newest Google Update Hit over the Weekend

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For months, search marketers and SEOs have wondered when the next big Google update will hit. Early reports in the search world seem to point to a brand new Google... read more

5 Steps for Optimizing Brand-Centric Pages

5 Steps for Optimizing Brand-Centric Pages

I know this may sound odd coming from a classically training search engine optimizer, but not every single page on your website needs to have a non-branded keyword focus. I’m... read more

Five SEO Things I’m Thankful For

Five SEO Things I’m Thankful For

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2012 has been a tough year for many search engine optimization specialists and website owners. Google have made several changes to their algorithm that have drastically altered the way SEOs... read more

The State of SEO: How to Join the 94% (Infographic)

The State of SEO: How to Join the 94% (Infographic)

2

Wow, has the state of search engine optimization changed over the last few years. New tactics, strategies and philosophies must be developed on a regular basis. As much as things... read more

Death To The Blog!

Death To The Blog!

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The evolution of SEO and rise of Social Media have resulted in the need for constant content. The solution most people suggest is adding a “blog.” But what does that... read more