Author: David Christopher

I'm passionate about social media in business. Why?

Because of the possibilities.

I have been working in the social media space now for the last four of my thirteen years at Oracle where I head up the EMEA Social Networking & Business Collaboration (SNBC) programme.

I am also the founder of

I have been on a great journey of social discovery which has made me realise that actually social media is about people and trust, where the cultural change in user adoption cannot be under-estimated or ignored.

My posts are all about the successes and mistakes made to create an open enterprise collaboration environment so you can learn from my experiences.


Follow me on Twitter @davidchris

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