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Profile: David Cameron Gikandi

David Cameron Gikandi invites you to try his 58 Step Small Business Makeover System and the 12 x 12 Step DIY Life Coach System. He is the best-selling author of A Happy Pocket Full of Money, was the Creative Consultant on The Secret, and he is a Real Estate & I.T. entrepreneur, holding a BSc. in International Business, MCSD, and MSc. in Information Technology.

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Articles by David Cameron Gikandi
A Good Product Optimizes These 9 Economic Values That People Typically Consider When Making Purchase Decisions

A Good Product Optimizes These 9 Economic Values That People Typically Consider When Making Purchase Decisions

Marketing

Think about it, we all want things quickly, we want them to be easy to use, we want them to look good, and so on. With or without thinking about... read more

Increase Your Revenues Using These 4 Ways

Increase Your Revenues Using These 4 Ways

Strategy

In business life, most of the time, there are only four ways most businesses can increase their revenues. Knowing this very clearly, and knowing the details of each of those... read more

3 Ways To Activate People's Desire For Your Products

3 Ways To Activate People’s Desire For Your Products

Marketing

1

Desire: A strong feeling of wanting to have something. Activate desire, and you are in business. How do you activate it? First, discover what people really want. Also, discover the... read more

Better Business Control By Mastering The 3 Types Of Costs

Better Business Control By Mastering The 3 Types Of Costs

Strategy

In business, the basic idea is to lower costs, without sacrificing quality, and to keep doing so. To achieve that goal, you must have a very good, clear understanding of... read more

Find A Market First, Then Build The Business

Find A Market First, Then Build The Business

Startups

The typical mistake made by most people in business is to get a product, build a business, and then find a market. I don’t know why, but the natural way... read more

Focus Your Marketing Message On The End Result, The End Benefits

Focus Your Marketing Message On The End Result, The End Benefits

Marketing

A man walking into a hardware shop is not interested in buying a hammer; he is interested in making a table for his dining room. That is what you should... read more

How Knowing Your Lifetime Customer Value Can Boost Your Business

How Knowing Your Lifetime Customer Value Can Boost Your Business

Strategy

In marketing, this is the golden number: Lifetime Customer Value (LCV). Yes, very, very few businesses know what their LCV is. Knowing your LCV can enable you to be extremely... read more

Pricing, Profits, Profit Margin, Value Capture, Pricing Power, Sufficiency And Price Sensitivity

Pricing, Profits, Profit Margin, Value Capture, Pricing Power, Sufficiency And Price Sensitivity

Marketing

Sometimes, in business and in life, it pays to look at the bigger picture, and to see how the small parts connect and relate to the whole. In business, pricing... read more

The 12 Standard Forms And Packages Of Economic Value That People Are Willing To Pay For

The 12 Standard Forms And Packages Of Economic Value That People Are Willing To Pay For

Startups

People love patterns, they like familiar things. We are creatures of habit and pattern. When it comes to business, over time, people have come to expect to buy value in... read more

Use Value Based Selling Whenever Possible

Use Value Based Selling Whenever Possible

Sales Management

Price is what you pay. Value is what you get. Master the art of making your value offer appear much greater than your asking price, in your customer’s mind and... read more

The 7 Core Human Drives That Your Product Must Serve

The 7 Core Human Drives That Your Product Must Serve

Product Management

You are in business to sell something. You are hoping that people will want to give you money in exchange for what you are selling. That won’t likely happen unless... read more

A Good Market Has These 11 Characteristics

A Good Market Has These 11 Characteristics

Marketing

Not all markets are created equal. Some are bigger, better and more lucrative than others. Knowing how to evaluate a market is like knowing where to go fishing for a... read more