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Profile: David Cameron Gikandi
Articles by David Cameron Gikandi
A Good Product Optimizes These 9 Economic Values That People Typically Consider When Making Purchase Decisions
Think about it, we all want things quickly, we want them to be easy to use, we want them to look good, and so on. With or without thinking about... read more
Increase Your Revenues Using These 4 Ways
In business life, most of the time, there are only four ways most businesses can increase their revenues. Knowing this very clearly, and knowing the details of each of those... read more
3 Ways To Activate People’s Desire For Your Products
1Desire: A strong feeling of wanting to have something. Activate desire, and you are in business. How do you activate it? First, discover what people really want. Also, discover the... read more
Better Business Control By Mastering The 3 Types Of Costs
In business, the basic idea is to lower costs, without sacrificing quality, and to keep doing so. To achieve that goal, you must have a very good, clear understanding of... read more
Find A Market First, Then Build The Business
The typical mistake made by most people in business is to get a product, build a business, and then find a market. I don’t know why, but the natural way... read more
Focus Your Marketing Message On The End Result, The End Benefits
A man walking into a hardware shop is not interested in buying a hammer; he is interested in making a table for his dining room. That is what you should... read more
How Knowing Your Lifetime Customer Value Can Boost Your Business
In marketing, this is the golden number: Lifetime Customer Value (LCV). Yes, very, very few businesses know what their LCV is. Knowing your LCV can enable you to be extremely... read more
Pricing, Profits, Profit Margin, Value Capture, Pricing Power, Sufficiency And Price Sensitivity
Sometimes, in business and in life, it pays to look at the bigger picture, and to see how the small parts connect and relate to the whole. In business, pricing... read more
The 12 Standard Forms And Packages Of Economic Value That People Are Willing To Pay For
People love patterns, they like familiar things. We are creatures of habit and pattern. When it comes to business, over time, people have come to expect to buy value in... read more
Use Value Based Selling Whenever Possible
Price is what you pay. Value is what you get. Master the art of making your value offer appear much greater than your asking price, in your customer’s mind and... read more
The 7 Core Human Drives That Your Product Must Serve
You are in business to sell something. You are hoping that people will want to give you money in exchange for what you are selling. That won’t likely happen unless... read more
A Good Market Has These 11 Characteristics
Not all markets are created equal. Some are bigger, better and more lucrative than others. Knowing how to evaluate a market is like knowing where to go fishing for a... read more
