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Profile: Darryl McDonald
Articles by Darryl McDonald
Three Ways Retailers Can Use Predictive Analysis To Gain And Maintain A Competitive Edge
Mathematical models will never be able to predict the ups and downs of the economy, the winner of the NCAA March Madness tournament or the weather with absolute certainty. But,... read more
Wearable Technology Must Offer Insights, Not Just Data
James Bond certainly knows the value of a multi-purpose wristwatch. Over the years, he has escaped countless life-threatening predicaments thanks to watches that doubled as communication devices, laser beam cutters,... read more
How Do You Predict March Madness Winners?
Jay Coleman of the University of North Florida, Mike DuMond of Charles River Associates and Allen Lynch of Mercer University developed a formula to predict which Division I men’s basketball... read more
SXSW Highlights Key Role of Big Data in Today’s Digital Economy
1Some think Grumpy Cat was the star of SXSW this year. But, I disagree. As I see it, something considerably more optimistic –and considerably less feline –stole the show in... read more
Big Data Analytics In Cyber Defense
1Have you heard the wake-up calls? They’re getting louder, more frequent and decidedly more difficult to ignore. As recent high-profile security breaches at The New York Times, Facebook, Apple and... read more
What Retailers Can Learn From The Weather Channel’s Approach To Snowstorms Like Nemo
1Millions of people shoveled their way out of it. Millions more tracked it from afar, read the headlines in the paper or Tweeted about it. Yes, last week’s snowstorm “Nemo”... read more
Two Key Business Themes Permeated Super Bowl XLVII
Super Bowl 2013 was one for the record books. What at first appeared to be a lackluster blowout turned into something decidedly more interesting (even classic?) after the San Francisco... read more
Where Will Big Data Have The Greatest Impact In 2013?
As Yogi Berra once said, “The future ain’t what it used to be.” Like every Yogi-ism I know, this one makes you chuckle, and then scratch your head and think,... read more
Mad Men? Five Reasons To Applaud Today’s Math Men (And Women) Instead
1Mad Men, AMC’s award-winning series, will begin its sixth season this April. As I’m sure most of you know, this 1960’s period drama revolves around the life of advertising executive... read more
Five Essential Questions To Answer So You Can Put Big Data To Work
Photo credit: Fdecomite Over the past few months, I’ve used this space to explore some of the different ways big data analytics is beginning to impact business. Forward-thinking organizations are... read more
Even Oil Companies Are Using The New Oil, Big Data Analytics
Photo credit: SioW “Big data is the new oil.” I hear that metaphor pop up in conversations more and more these days. The reason it’s becoming so popular, of course,... read more
Top Five Big Data Trends For 2013
2I can say this with absolute certainty: The holiday season will underscore the impact of big data on retail. Already, the early sales results begin to tell the story, pointing... read more
CMOs and CIOs: Can Opposites Attract?
We’ve all heard the old adage, “Opposites attract.” The problem is –unless you’re talking about magnetic polarities –it’s just not true. Over and over again, the data has shown that... read more
Use Big Data Analytics, Don’t Punt
Photo credit: Football Schedule Mention the word “football,” and most people think of tackling, touchdowns and stadiums full of cheering fans. It may not come as a big surprise to... read more
