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Profile: Darryl McDonald

As Executive Vice President Applications, Business Development & CMO for Teradata, Darryl McDonald is responsible for providing strategic direction for Teradata products, solutions and services and for presenting the Teradata brand worldwide to ensure the company’s continued leadership in enterprise data warehousing.

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Articles by Darryl McDonald
More CMOs Should Think Like Fifth Graders

More CMOs Should Think Like Fifth Graders

Marketing

As hordes of middle schoolers return to their classrooms this Fall, that collective sigh of relief you hear may not be their parents, but the clothing retailers and office supply... read more

A Look Back: Separating the Statistics from the Static in the Holiday Season

A Look Back: Separating the Statistics from the Static in the Holiday Season

Consumer Marketing

The holiday rush aside, there’s something predictable, even reassuring, about the holidays. Black Friday is always on a Friday, Christmas always falls on the 25th and presents always appear in... read more

It’s Not What You Know, It’s What You Do With What You Know

It’s Not What You Know, It’s What You Do With What You Know

Strategy

If you’ve followed my last two blogs, you know that the first steps to becoming a data-driven marketing organization are data integration and data valuation—often-complex tasks that involve identifying and... read more

Finding the Stars in Black Friday

Finding the Stars in Black Friday

Marketing

This year, Black Friday may have felt more like Cyber Monday for a lot of people, as an estimated half of all holiday shoppers did their Black Friday shopping online... read more

If Santa Claus Knows What Your Customers Are Doing, Shouldn’t You?

If Santa Claus Knows What Your Customers Are Doing, Shouldn’t You?

Customer Experience

This holiday season, Chief Marketing Officers are disappearing faster than the latest PlayStation. It seems that the exponential growth of data over the last two years has not only transformed... read more

What Does Accelerating Data Growth Mean For Businesses?

What Does Accelerating Data Growth Mean For Businesses?

Strategy

Although it’s technically more of an observation or speculation rather than a true theoretical principle, “Moore’s law” is now commonly used to describe the driving force of technological change over... read more

IT and Marketing: New Best Friends Forever?

IT and Marketing: New Best Friends Forever?

Marketing

In the past, getting IT and Marketing into the same room was an achievement. So can it be that IT and Marketing are finally getting along like best friends? Well,... read more

Big Data Applications: Enablers Of Innovation

Big Data Applications: Enablers Of Innovation

Big Data

Big data analytics can have a powerful impact on your business. From digital marketing intelligence and social network and relationship analysis to supply chain monitoring and fraud detection, today’s sophisticated... read more

Use Analytics To Manage What You Can Control And Mitigate Risks From What You Can’t

Use Analytics To Manage What You Can Control And Mitigate Risks From What You Can’t

Business Intelligence

Earlier this year, in its annual survey of business leaders from around the world, PwC nicknamed 2003-2013 “the disruptive decade.” According to the survey results, CEOs are under stress from... read more

Data: The Not-So-Secret Secret

Data: The Not-So-Secret Secret

Big Data

If I told you your company could use a “secret” strategy to leap-frog the competition and increase sales, I imagine you’d jump at the chance to learn more. If I... read more

Back To Basics: The Definitions Of Data Driven Marketing And Analytics

Back To Basics: The Definitions Of Data Driven Marketing And Analytics

Marketing

More and more companies are realizing the potential of big data analytics and Data-Driven Marketing. For many business leaders, though, the core concepts surrounding a big data strategy are still... read more

Won’t Wait Any Longer For Clarity? Get Data-Driven Marketing

Won’t Wait Any Longer For Clarity? Get Data-Driven Marketing

Marketing

It was about 100 years ago that John Wanamaker famously quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Unfortunately, many... read more

How To Navigate The Buyer’s Journey In The Age Of The Empowered Consumer

How To Navigate The Buyer’s Journey In The Age Of The Empowered Consumer

Strategy

Over the past decade, or so, the buyer’s journey has changed in profound ways. Whether your company is B2B or B2C, prospects and customers now interact with your brand using... read more

Consolidation Breeds Innovation

Consolidation Breeds Innovation

Business Innovation

It’s a well-known adage: History repeats itself. Ask anyone who’s been in the corporate world for awhile, and they’ll tell you the same thing: History repeats itself – especially in... read more

How To Define The “R” In ROI

How To Define The “R” In ROI

Business Intelligence

Last week, I outlined the steps to building a big data strategy. Included in Step One, Chart Your Vision, is the notion that you need to define your “ideal” customer... read more