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Profile: Danny Brown

Danny Brown is Manager, Social Engagement and Insights at Ontario Lottery and Gaming Corporation (OLG), driving the development and execution of the social media annual and long range plan for OLG's iGaming division. He’s the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as "the book that will change the way we do business today" and recognized as one of the Top 100 Business Books in America. He’s an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.

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Articles by Danny Brown
6 Easy Metrics To Measure An Influence Marketing Campaign

6 Easy Metrics To Measure An Influence Marketing Campaign

Marketing

Measurement is one of social media’s key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media... read more

Disruptors and the End of Digital: The Future of PR

Disruptors and the End of Digital: The Future of PR

Public Relations

There’s a lot of talk about where the future of PR lies. Much like its brethren marketing and, to a degree, advertising, PR is at a crucial juncture – where... read more

Why Great Marketers Must Be Great Skeptics

Why Great Marketers Must Be Great Skeptics

Marketing

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media... read more

Is Your Marketing the PITS?

Is Your Marketing the PITS?

Marketing

When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion. These terms have... read more

Why the Human Story Will Always Beat Brand Storytelling

Why the Human Story Will Always Beat Brand Storytelling

There’s a large movement at the minute for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro Gini Dietrich does a great job... read more


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22 Magnificent Mother’s Day Quotes (Slideshare)

22 Magnificent Mother’s Day Quotes (Slideshare)

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media... read more

4 Cool Things You Can Do With The New Twitter Profile

4 Cool Things You Can Do With The New Twitter Profile

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media... read more

Your Community is an Ecosystem – Embrace It

Your Community is an Ecosystem – Embrace It

If you were to look at the definition of an ecosystem, you may find something along the lines of this: An ecosystem is a community of living organisms (plants, animals... read more

The U.S. Gender Pay Gap, State by State

The U.S. Gender Pay Gap, State by State

Trends & News

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media... read more

Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI

Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI

There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in... read more

The Future of PR Isn’t Tomorrow, It’s Now

The Future of PR Isn’t Tomorrow, It’s Now

Public Relations

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media... read more

Facebook For Android and Why Zuckerberg Now Owns Your Ass

Facebook For Android and Why Zuckerberg Now Owns Your Ass

6

A little while back, I wrote about my concerns with the Facebook Messenger app, and the Permissions it needed demanded to function. It was these Permissions that saw me uninstall... read more

Why Your Brand Looks Foolish When You Don’t Walk the Talk

Why Your Brand Looks Foolish When You Don’t Walk the Talk

Branding

1

There are two things that mostly define a brand – their reputation and their actions. Each are intrinsically tied to one another – your actions impact your reputation, and your... read more

THIS Is How You Do Brand Storytelling

THIS Is How You Do Brand Storytelling

Branding

1

One of the current buzz terms being bandied about by businesses today is that of “brand storytelling” – how brands can use storytelling to share their core values, win more... read more

An Open Discussion On Social Media Monitoring and Ethical Data Mining

An Open Discussion On Social Media Monitoring and Ethical Data Mining

As a marketer, I’m excited when I see advances in social media monitoring technology and the way we can use tools like text analytics, ontology and Natural Language Processing (NLP)... read more