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Profile: Danny Brown
Articles by Danny Brown
The Crossroads of Influence Marketing
Influence marketing is at a crossroads. As we know it today, influence marketing is primarily defined by social scoring platforms like Klout, Kred and PeerIndex. However, while these platforms are... read more
Why Social Software Platforms Fail
In my role as Chief Technologist over at ArCompany, and from a general love of technology in general, I test, play with, compare and recommend all sorts of different platforms,... read more
Empathy is a Social Currency
In their excellent book Humanize, authors Maddie Grant and Jamie Notter share their insights into why a truly successful business needs to take the reasons social media has enjoyed exponential... read more
Why Diminishing the Benefits of Slacktivism Isn’t A Great Idea
Over on Facebook, my friend Gini Dietrich posted a question about trying to locate an image, used by a non-profit organization in a new campaign. The image in question is... read more
Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise
Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex. These early movers in the... read more
Social Media Doesn’t Create a Crisis – Companies Do
Outrage is outrage, regardless of where it starts. – Ann Marie van den Hurk APR. If you type the term “social media crisis” into Google, you’ll receive about 1.7 million... read more
Facebook Looks to the Past to Present Its Future
If there’s one key area that social network giant Facebook has been weak in, its the mobile arena. Users of the official Facebook app for both major platforms Android and... read more
The Grading of the Social Web and Its Impact on Influence
Last month, Twitter published an article on their developer blog, about new metadata being added to the Twitter API. There were two additions – one to help identify the language... read more
Using the Google Analytics Trackbacks Feature to Create a Content Strategy
This morning, I noticed Google Analytics had added a Trackbacks section to their Social Analytics data. This, to me, is very big news. While bloggers will know all about Trackbacks... read more
Customer Service is Not the Same as Being Customer-Centric
For the last three months, I’ve been trying to resolve a payment issue with Reliance Home Comfort, a water heater service provider in Canada. When my wife and I moved... read more
Beyond Social Scoring – The Situational Factor of Influence
If you thought influence marketing was a hot topic at the moment for marketers and brands, it’s only just beginning to really take shape. While much of the conversation both... read more
Is Microsoft the Dark Horse in the Social Graph Race?
Mention “social graph” to social web users, and the two most likely names that you’ll get in return are Google and Facebook. Popularized by Facebook founder Mark Zuckerberg in 2007,... read more
The Question of Reach as a Viable Metric
Last week, I posted the following update across a couple of networks: Please don’t use “Reach” as a viable metric. It’s a BS number to get clients to pay more... read more
Social Media Doesn’t Have to Be This Way
Six years ago, I began a love affair with the potential that social media could offer. While I’d been online for much longer, meandering from blogging to forums and gaming,... read more
The Fallacy of Transparency in Social Media
1Spend any amount of time around social media conversations, and one word usually pops up more than any other – transparency. People talk about social media empowering consumers, because now... read more
