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Profile: Danny Brown

Danny Brown is Manager, Social Engagement and Insights at Ontario Lottery and Gaming Corporation (OLG), driving the development and execution of the social media annual and long range plan for OLG's iGaming division. He’s the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as "the book that will change the way we do business today" and recognized as one of the Top 100 Business Books in America. He’s an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.

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Articles by Danny Brown
Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI

Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI

There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in... read more

The Future of PR Isn’t Tomorrow, It’s Now

The Future of PR Isn’t Tomorrow, It’s Now

Public Relations

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media... read more

Facebook For Android and Why Zuckerberg Now Owns Your Ass

Facebook For Android and Why Zuckerberg Now Owns Your Ass

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A little while back, I wrote about my concerns with the Facebook Messenger app, and the Permissions it needed demanded to function. It was these Permissions that saw me uninstall... read more

Why Your Brand Looks Foolish When You Don’t Walk the Talk

Why Your Brand Looks Foolish When You Don’t Walk the Talk

Branding

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There are two things that mostly define a brand – their reputation and their actions. Each are intrinsically tied to one another – your actions impact your reputation, and your... read more

THIS Is How You Do Brand Storytelling

THIS Is How You Do Brand Storytelling

Branding

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One of the current buzz terms being bandied about by businesses today is that of “brand storytelling” – how brands can use storytelling to share their core values, win more... read more


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An Open Discussion On Social Media Monitoring and Ethical Data Mining

An Open Discussion On Social Media Monitoring and Ethical Data Mining

As a marketer, I’m excited when I see advances in social media monitoring technology and the way we can use tools like text analytics, ontology and Natural Language Processing (NLP)... read more

Robots Replacing Humans (Our Automated World)

Robots Replacing Humans (Our Automated World)

Business Innovation

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media... read more

5 Ways Business Owners Can Optimize Their Ads for Mobile

5 Ways Business Owners Can Optimize Their Ads for Mobile

Mobile & Apps

Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend, with 65 percent of these increasing their spending by up to 30 percent, according to a... read more

The Three Metrics Your Business Needs To Answer On Social Media

The Three Metrics Your Business Needs To Answer On Social Media

If you Google the question, “Where do I start on social media?” you’ll be greeted with approximately 1.4 billion results. 1.4 billion. While many of these results will be duplicate... read more

Understanding Your Blog Audience and What You Want From Them

Understanding Your Blog Audience and What You Want From Them

When people think of “growing an engaged audience”, it’s usually in reference to blog readers; or an email list; or visitors to a sales page on your website; or listeners... read more

Social Media Intelligence Isn’t Exclusive To Interaction And Participation

Social Media Intelligence Isn’t Exclusive To Interaction And Participation

For many businesses and organizations, the advice surrounding social media is often loud and clear – “you need to engage or die”. The thinking behind this type of advice is... read more

Can We Say Goodbye To These Social Media Buzzwords In 2014?

Can We Say Goodbye To These Social Media Buzzwords In 2014?

When it comes to social media, 2013 was a pretty watershed year for brands and platforms alike. Oreo won widespread praise for the way it took advantage of the power... read more

How You Can Use Native Advertising to Complement Content Marketing

How You Can Use Native Advertising to Complement Content Marketing

Native Advertising

For many business owners, online advertising has traditionally meant banner ads and Pay Per Click campaigns with the likes of Google and Yahoo. While the online space was in its... read more

The A to Z of Content Marketing

The A to Z of Content Marketing

Content Marketing

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information and curated media... read more

Why The Lithium Deal is Good News for Influence Marketing

Why The Lithium Deal is Good News for Influence Marketing

Marketing

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In the last couple of days, it was announced that social customer experience company Lithium Technologies would be acquiring social scoring platform Klout for a figure reputed to be around... read more