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Profile: Dana VanDen Heuvel

Dana VanDen Heuvel is the founder of the marketing consulting firm, The MarketingSavant Group. An award-winning marketing blogger, Dana is also the author of the American Marketing Association’s “Marketech Guide to Marketing Technology” and  their “Guide to Social Network Marketing” and the creator of the AMA’s TechnoMarketing training series, Advanced Social Media training series and B2B Social Media training series.

Dana is a widely recognized expert on thought leadership marketing, social media, and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics at industry and private client events. Dana consults with dozens of clients each year on social media and marketing strategy.

Recognized as one of the “50 People You Should Know” by the Green Bay Chamber of Commerce, Dana serves on several advisory boards for nonprofits and community organizations in and around Wisconsin. He is an advisor to the Northeast Wisconsin Technical College E-Business Program and is a past board member for the Fox Valley Advertising Association and the Milwaukee Interactive Marketing Association.

Dana is also an adjunct professor at St. Norbert College and teaches a course on social media and thought leadership marketing.

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Articles by Dana VanDen Heuvel
Thought Leadership Content: The Art of the Charticle

Thought Leadership Content: The Art of the Charticle

Content Marketing

Normally when some travesty occurs in the world of content or journalism, it’s the bloggers that get the blame. In the case of one of my favorite forms of content,... read more

Big Impact Social Media Marketing for Small Businesses – Location Based Tools

Big Impact Social Media Marketing for Small Businesses – Location Based Tools

Small Business

3

With a new found appreciation for buying local, small businesses have more opportunities now than ever to generate support for their business right in their own backyard. Consumers are inspired... read more

Simple (Offline!) Social Media Acts: Recognition + Reciprocation = Win Fans for Life

Simple (Offline!) Social Media Acts: Recognition + Reciprocation = Win Fans for Life

When’s the last time a person or an organization made a genuine, personal and most importantly, a lasting positive impact on you that you remember? Can you think of one?... read more

How the Top 100 Social Media Brands Succeed

How the Top 100 Social Media Brands Succeed

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What if you could tap into the collective intelligence of the top 100 brands on social media and understand what behaviors they exhibit that drive real results for them? Look... read more

Do Your Subscribers Love You? 7 Strategies for Improving Email Engagement

Do Your Subscribers Love You? 7 Strategies for Improving Email Engagement

Email Marketing

1

If you’re a marketer who is seeking greater business performance from your email marketing, you need to pay attention to email engagement and mind the factors that make up the... read more

#DamnIWishIdHaveTweetedThat and Other Twitter News You Should Give a Tweet About

#DamnIWishIdHaveTweetedThat and Other Twitter News You Should Give a Tweet About

Being relevant, engaging, timely and useful to your audience on Twitter is something that every organization with a Twitter account should be concerned about. I’m not talking about spending your... read more

It’s Not the Device, It’s the Context (Or: Welcome to the Omnichannel Digital Landscape)

It’s Not the Device, It’s the Context (Or: Welcome to the Omnichannel Digital Landscape)

Tech & Gadgets

It seems that every week we hear about the need for creating a strategy for each new device and platform that emerges. “We need a mobile strategy!” or “We need... read more

Quick Impact Thought Leadership With Minimal Marketing Resources

Quick Impact Thought Leadership With Minimal Marketing Resources

Leadership

When we do webinars or talks on thought leadership marketing, we’re often asked how to “get started” quickly, with little budget and resources all while still making an impact. I... read more

Human Social Media – Because Software Is Not Social

Human Social Media – Because Software Is Not Social

We hear all the time how social media allows us to put a human face on our business, but I’d venture to say that many brands are stuck on what... read more

Sales Ready Social Messaging

Sales Ready Social Messaging

Sales Management

If you’ve been following some of the developments in sales methodology, you’ve likely seen the concept of the Challenger Sale as detailed in the most popular sales book of 2012,... read more

The Power of Organization for Social Media Success in a VUCA World

The Power of Organization for Social Media Success in a VUCA World

When I mention Apple, you probably think of their products like the iPad or iPhone, or perhaps about their late iconic leader Steve Jobs. If I were to ask you... read more

Managing Marketing in Web 2.0, 3.0, 4.0 and Beyond

Managing Marketing in Web 2.0, 3.0, 4.0 and Beyond

Online Marketing

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If you’re paying attention (and it’s hard not to), it seems that every day ushers in yet another tool, tactic, technology and tidbit of information to tell us all that... read more

24+ Ways to Promote Your Next Thought Leadership Speaking Engagement

24+ Ways to Promote Your Next Thought Leadership Speaking Engagement

Marketing

For all the talk, strategizing, planning and daily execution on thought leadership that organizations and individual thought leaders around the world do every day, I see so many talks, speeches... read more

Thought Leadership Does Not Create Differentiation

Thought Leadership Does Not Create Differentiation

Strategy

During a recent round of research on thought leadership I encountered an article that a B2B marketing firm created several years ago that encouraged marketers to use thought leadership as... read more

5 Top Features of Thought Leadership Marketing Websites

5 Top Features of Thought Leadership Marketing Websites

Online Marketing

The first question that you need to ask yourself is: “Is a thought leadership website any different than any other type of website?” Well, perhaps not, but we know that... read more