Popular Today on Business 2 Community: All Popular Articles
| SEO and Internet Security: How They Go Hand in Hand | Don’t Get Burned by an Inadequate SEO! | Facebook + Waze: Social Media Marketing Tool to Drool Over |
Profile: Dan Stasiewski
Articles by Dan Stasiewski
Forget 80/20: Here’s a 50/50 Rule for Marketing Automation
Marketing automation has the potential to increase efficiency of marketing and sales activities, as well as generate more revenue from your marketing investment. But there’s one thing that holds back... read more
How Do I Gather Lead Intelligence for Marketing Automation?
A few weeks ago, I mentioned persona-based lead scoring was the most valuable part of any marketing automation strategy. But this brought up a good question: How do you gather this... read more
3 Types of Qualifying Criteria for Scoring Marketing Leads
Lead scoring isn’t really a numbers game. Sure, there are points assigned to a lead based on multiple criteria, but lead scores are used to determine sales-readiness by quantifying activity... read more
Creating Lead Hand-Off Plans for Better Marketing and Sales Alignment
1When marketing and sales aren’t working together, it shows. Beyond that palpable tension in the office when a marketing team member walks past a salesperson’s desk, misalignment has serious bottom-line... read more
5 Digital Marketing Goals to Achieve by 2014
Digital marketing isn’t about making a one-time splash. Instead you focus on building a structure for creating quality content for lead generation on a regular basis. And it takes time, especially... read more
Social Media: Brands Are NOT People, My Friend
1One of the biggest misconceptions in social media is that brands need to interact like humans in order to humanize the brand. But let’s face it, brands are not people.... read more
SEO: What Is Google AuthorRank & Why You Should Plan For It Right Now
1By now, it’s commonly accepted that blogging is one of the most important ways to generate traffic on your website. Google algorithm changes have made it necessary to create quality... read more
Digital Marketing: Getting It Right, Before Getting It Right
1In the last two months, we’ve seen record traffic and leads on the Kuno Creative website. Not a bad way to close out 2012. A combination of new downloads, marketing... read more
5 Ways to Move Marketing Automation Beyond Email Marketing
1Marketing automation may still rely on email for most of the communication work, but times are quickly changing. Sophisticated marketing automation focuses more heavily on user behavior, providing visitors with... read more
How Do You Get More Traffic for Marketing Automation? Start Blogging
Developing a marketing automation system without a constant flow of active leads is like building a ski resort and not having any skiers on the slopes. You need those individuals... read more
Marketing Storytelling: 3 Act Structure for Successful Lead Nurturing
Email marketing, social media, blogs, PPC, calls to action and landing pages. These are just some of the tools in any successful marketers toolbox. For years, these pieces—just like other... read more
5 Middle-of-the-Funnel Content Ideas for B2B Marketing Automation
Top-of-the-funnel offers pull a website visitor into your sales funnel. But in B2B marketing automation, middle-of-the-funnel (MOFU) content is what pushes that new lead into buying mode. At some point... read more
3 Simple, Automated Churn Management Campaigns
1When a buyer moves through your sales funnel and becomes a customer, your marketing automation work is hardly over. The next step is to make sure that those customers remain... read more
All Optimization Great and Small: Real Lead Generation Fixes
It goes without saying that your lead generation efforts require daily monitoring for optimization. Paying attention to key performance indicators like website visitors and leads everyday helps you meet the... read more
Facebook Ads, Sponsored Content and the Future of Social Advertising
Yesterday, one of our Facebook fans left a comment on our Page saying that she was seeing our sponsored posts in her news feed way too often. We’ve been experimenting... read more
