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Profile: Dan Stasiewski

Dan has been developing online communities and building buzz for companies, products and brands professionally since 2004. (Though his internet marketing career really started when he got his first computer in 1993.) Today, he helps Enterprise-Level clients map content to different buyer personas and develop behavior-triggered lead nurturing communications at Kuno Creative, an inbound marketing agency. Before landing at Kuno, Dan worked in the software and digital media industry, where he coordinated communication with major software, retail and media companies, including Amazon, Microsoft, Random House and EMI Music.

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Articles by Dan Stasiewski
3 Tips for Making Traditional Marketing More Inboundy

3 Tips for Making Traditional Marketing More Inboundy

Inbound Marketing

As marketers we have a responsibility to make our campaigns as effective and efficient as possible. Over the past few years, that has often meant looking to inbound channels like... read more

3 Ineffective Homepage Features You Should Stop Using Now

3 Ineffective Homepage Features You Should Stop Using Now

Online Marketing

This may be a case of confirmation bias, but last month, I was excited when a new corporate style guide update with a new homepage design for one of our... read more

How To Do Outbound The Inbound Way

How To Do Outbound The Inbound Way

Marketing

In today’s inbound world, it’s easy to forget there’s still a place for outbound marketing activities. Search, social media and content marketing, three of the primary drivers of inbound marketing,... read more

Dirty Database? Clean It Up with Inbound Marketing.

Dirty Database? Clean It Up with Inbound Marketing.

Inbound Marketing

One of the biggest hurdles to launching an inbound strategy for most companies is the existing database of leads. Many of the leads have been accumulated over the years and... read more

For B2B Brands Trying To Reach People On Facebook, It’s Complicated

For B2B Brands Trying To Reach People On Facebook, It’s Complicated

Last month, Facebook once again slashed organic reach for brand pages to what AdWeek (via ValleyWag) is estimating to be a measly 1 to 2 percent. That’s right, all those Likes... read more

Why No Longer Having LinkedIn Products & Services Pages Is A Good Thing

Why No Longer Having LinkedIn Products & Services Pages Is A Good Thing

If you logged onto your LinkedIn company page in the past few days, you probably saw a notification saying, “On April 14th, 2014, the Products & Services tab will be... read more

How to Get Started with Marketing Automation

How to Get Started with Marketing Automation

Marketing Automation

So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information. Maybe when you’re going to... read more

11 Must-Attend Marketing Sessions At #SXSW 2014

11 Must-Attend Marketing Sessions At #SXSW 2014

Marketing

As a first time SXSWer, I’ve realized something very quickly: This thing is big. Trying to navigate the countless events, sessions and meetups isn’t easy. So for any marketer attending... read more

5 Marketing Goals to Achieve by 2015

5 Marketing Goals to Achieve by 2015

Marketing

1

Content marketing. Lead nurturing. Email marketing. In 2013, when I discussed marketing goals for the year, a good amount of time was spent talking about all of those tactics. However,... read more

How to Amplify Your Content Strategy with Social Media Advertising

How to Amplify Your Content Strategy with Social Media Advertising

Content Marketing

Content marketers work hard — after all, it’s not easy to produce the blog posts, white papers, videos, and eBooks that make up a large portion of a content marketing... read more

How To Stop Marketing Reporting From Interfering With Marketing Goals

How To Stop Marketing Reporting From Interfering With Marketing Goals

Marketing

One of the biggest challenges marketers face is balancing the demand for tactical ROI with the need for tangible results. In today’s data-driven world, it’s expected that you can illustrate... read more

4 Terms to Drop from Your Marketing Vocabulary & How to Replace Them

4 Terms to Drop from Your Marketing Vocabulary & How to Replace Them

Marketing

There are dozens and dozens of buzz words out there when it comes to marketing. Most of them have little real meaning or value beyond being trendy. But there are... read more

How Much Has Marketing Really Changed?

How Much Has Marketing Really Changed?

Marketing

A common theme in marketing circles today is that there’s been a monumental shift in how marketing works. In a world with Google and Facebook, our marketing consciousness has certainly shifted... read more

How to Improve Content Performance without Focusing on Keywords

How to Improve Content Performance without Focusing on Keywords

Content Marketing

Have you looked at your search engine traffic report lately? Chances are you’ve noticed the “not provided” results, rather than actual keywords, on the rise. A sampling of six client... read more

5 Tips for Guiding the Buyer’s Journey with Email Marketing

5 Tips for Guiding the Buyer’s Journey with Email Marketing

Email Marketing

A buyer’s journey from lead to customer is much different today than it was a decade ago; we can all agree on that. But one thing hasn’t changed much since... read more