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Profile: Cristine Crandell
Articles by Cristine Crandell
Is Your 2013 Planning a Budget Battle? Try Something New – Preference Marketing
It’s budget season for most companies and a key part of the process is balancing revenue targets with investment levels. The CEO’s goal is to get to the right tradeoff... read more
Social ROI Is Not A Myth, Just Ask TD Bank Group Or IBM
Sit down long enough, or better said, get Sandy Carter, vice president of social business sales at IBM, to stay in one place long enough and you’ll start to hear story after... read more
Dump Your Social Media Strategy; It’s Not Customer Service
1Companies of all types have jumped on the social bandwagon. The allure of having a deep, meaningful customer relationship is enticing and social media is so easy. Companies have multiple... read more
Big Data Takes the Guesswork out of Managing Sales
Getting one’s arm around sales is a persistent challenge that plagues every CEO, CRO and sales leader; the numbers just keep moving around. Tracking a pipeline can be like driving... read more
Solving the Riddle of Demand Generation
1Driving demand that results in customers is Marketing’s primary mission. Yet Chief Marketing Officers (CMO) struggle to deliver predictable pipelines which has hurt its credibility in the Board room. Every... read more
The Gold in Social Customer Service
Talk to anyone in the software industry and in less than 5 minutes you will hear the phrase ‘social media’. Whether it’s accelerating revenue cycles, improving employee relationships or providing... read more
Extreme Make-over Tips To Be A Social Business
Becoming a Social Business, or Social Enterprise as some call it, is a multi-faceted transformation. We’re talking big “T” versus little “t” transformation and it starts with people, their attitudes, and how they... read more
