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Profile: Crimson Hexagon
Articles by Crimson Hexagon
Enthusiastic Social Buzz For The Great Gatsby
Positive Social Media Opinion Increases from Opening Weekend to Second Weekend in Theaters When one of the year’s most anticipated films, The Great Gatsby, opened on May 10th, it was... read more
NASCAR Wins Big From Pepsi Viral Video
Measuring How Social Media Impacts Brand Affinity Across Networks Viral videos are a big win for brands. And so it is no surprise that Pepsi’s positive sentiment on social media... read more
Hallmark Brand Affinity Infused With Emotion and Humor
How Can Greeting Card Leader Remain Relevant in the Digital Age? Given that Hallmark’s slogan is “Life is a Special Occasion,” it’s not surprising that over the past year, the... read more
Nemo Brings Snow and Inspires Social Media Conversation
Stuck at home and awe-struck by the worst storm Boston has seen in decades, we here at Crimson Hexagon wondered how many others were using social media to communicate about... read more
Post-Super Bowl Social Media Analysis Looks at Ray Lewis’ Legacy
With Ravens Super Bowl Win, Ray Lewis’ Legacy Defined by Accomplishments on the Field Last week on the Crimson Hexagon blog we conducted social media analysis on the conversation about... read more
Why Won’t Twitter Believe Manti Te’o?
Manti Te’o, linebacker for Notre Dame’s storied football team and contender for this year’s Heisman Trophy, experienced much hardship at the beginning of the season with the deaths of both... read more
Social Media Analysis of the Influenza Epidemic
“I have the flu” posts increasing on Twitter and Facebook Digital technology, including social media analysis, and big data analytics are playing an important role in understanding and responding to... read more
The NHL Lockout Ends: Social Media Analysis Reveals If Fans Will Hold A Grudge
On Sunday January 6, reports indicated that the long NHL lockout would come to an end. Teams are beginning to practice. Games will likely start later in January, and the... read more
Social Media Opinion On The Fiscal Cliff Negotiations: Emotions Take Over
On holidays, social media channels tend to light up with pictures and tales of parties, smart clothes, food and drink. On New Year’s Eve 2012, people turned to social media... read more
Consumer Insights Show #DumpTrump Steals Bieber Fever from Macy’s 2012 Holiday Campaign
A Social Media Analysis of Consumer Insights and Brand Affinity Generated by Holiday Ads When the holiday season comes around, social media analysis around consumer insights shows that brands spend... read more
Social Media Analysis Reveals That More Than Deals, the Black Friday Experience Motivates Shoppers
The Frenzied Black Friday Atmosphere Also Keeps Them Home Many Americans kick off their holiday shopping on Black Friday, the day after Thanksgiving. Shoppers contend with large crowds and stand... read more
Social Media Monitoring and Analysis: Is Apple Becoming An ‘Industry Follower’?
Since announcing the iPhone in 2007 and the iPad in 2010, Apple has reshaped the computing and mobile phone industries and cemented its status as an industry leader. However, the... read more
VP Debate 2012: Why The Tie?
Last Thursday night, Vice President Joe Biden and Wisconsin Congressman Paul Ryan met onstage at Centre College in Danville, KY for the Vice Presidential debate, and the question everyone wants... read more
Social Media Sentiment on Back to School Shopping
Twitter Reveals Opportunity for Retailers To Target Better Late Than Never Shoppers One-third of social media users who tweet about back to school shopping in August – both in 2011... read more
On Twitter, Obama Barely Edges Out Romney On Immigration
This post is part of an ongoing series of social media analyses of social sentiment and social media engagement regarding the 2012 U.S. Presidential Election. This election year, immigration discussion... read more
