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Articles by Crimson Hexagon
World Cup Fans Predict Wins Through Social Conversations

World Cup Fans Predict Wins Through Social Conversations

Who Will Win…According To Social Media We’re in the finals of the 2014 World Cup and there is plenty of buzz about it. It’s possible that the 2014 World Cup... read more

Super Bowl Ads Toss Social Media Engagement Into Game Plan

Super Bowl Ads Toss Social Media Engagement Into Game Plan

With the Super Bowl scheduled for this Sunday, retailers and food and beverage purveyors are preparing for one of their largest marketing efforts of the year. Among the usual retailers... read more

Evaluating KFC’s Ad Campaign Success

Evaluating KFC’s Ad Campaign Success

Marketing

Evaluating KFC’s Ad Campaign Success Consumers Offer Mixed Bucket on “I Think I Ate the Bones” Commercial Surprise and fear are not traditional elements in advertising, yet KFC’s recent ad... read more

Enthusiastic Social Buzz For The Great Gatsby

Enthusiastic Social Buzz For The Great Gatsby

Positive Social Media Opinion Increases from Opening Weekend to Second Weekend in Theaters When one of the year’s most anticipated films, The Great Gatsby, opened on May 10th, it was... read more

NASCAR Wins Big From Pepsi Viral Video

NASCAR Wins Big From Pepsi Viral Video

Measuring How Social Media Impacts Brand Affinity Across Networks Viral videos are a big win for brands. And so it is no surprise that Pepsi’s positive sentiment on social media... read more

Hallmark Brand Affinity Infused With Emotion and Humor

Hallmark Brand Affinity Infused With Emotion and Humor

Branding

How Can Greeting Card Leader Remain Relevant in the Digital Age? Given that Hallmark’s slogan is “Life is a Special Occasion,” it’s not surprising that over the past year, the... read more

Nemo Brings Snow and Inspires Social Media Conversation

Nemo Brings Snow and Inspires Social Media Conversation

Stuck at home and awe-struck by the worst storm Boston has seen in decades, we here at Crimson Hexagon wondered how many others were using social media to communicate about... read more

Post-Super Bowl Social Media Analysis Looks at Ray Lewis’ Legacy

Post-Super Bowl Social Media Analysis Looks at Ray Lewis’ Legacy

With Ravens Super Bowl Win, Ray Lewis’ Legacy Defined by Accomplishments on the Field Last week on the Crimson Hexagon blog we conducted social media analysis on the conversation about... read more

Why Won’t Twitter Believe Manti Te’o?

Why Won’t Twitter Believe Manti Te’o?

Manti Te’o, linebacker for Notre Dame’s storied football team and contender for this year’s Heisman Trophy, experienced much hardship at the beginning of the season with the deaths of both... read more

Social Media Analysis of the Influenza Epidemic

Social Media Analysis of the Influenza Epidemic

“I have the flu” posts increasing on Twitter and Facebook Digital technology, including social media analysis, and big data analytics are playing an important role in understanding and responding to... read more

The NHL Lockout Ends: Social Media Analysis Reveals If Fans Will Hold A Grudge

The NHL Lockout Ends: Social Media Analysis Reveals If Fans Will Hold A Grudge

On Sunday January 6, reports indicated that the long NHL lockout would come to an end. Teams are beginning to practice. Games will likely start later in January, and the... read more

Social Media Opinion On The Fiscal Cliff Negotiations: Emotions Take Over

Social Media Opinion On The Fiscal Cliff Negotiations: Emotions Take Over

On holidays, social media channels tend to light up with pictures and tales of parties, smart clothes, food and drink. On New Year’s Eve 2012, people turned to social media... read more

Consumer Insights Show #DumpTrump Steals Bieber Fever from Macy’s 2012 Holiday Campaign

Consumer Insights Show #DumpTrump Steals Bieber Fever from Macy’s 2012 Holiday Campaign

A Social Media Analysis of Consumer Insights and Brand Affinity Generated by Holiday Ads When the holiday season comes around, social media analysis around consumer insights shows that brands spend... read more

Social Media Analysis Reveals That More Than Deals, the Black Friday Experience Motivates Shoppers

Social Media Analysis Reveals That More Than Deals, the Black Friday Experience Motivates Shoppers

Trends & News

The Frenzied Black Friday Atmosphere Also Keeps Them Home Many Americans kick off their holiday shopping on Black Friday, the day after Thanksgiving. Shoppers contend with large crowds and stand... read more

Social Media Monitoring and Analysis: Is Apple Becoming An ‘Industry Follower’?

Social Media Monitoring and Analysis: Is Apple Becoming An ‘Industry Follower’?

Since announcing the iPhone in 2007 and the iPad in 2010, Apple has reshaped the computing and mobile phone industries and cemented its status as an industry leader. However, the... read more