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Profile: Craig Padoa
Articles by Craig Padoa
Strategy, Execution and the Role Leadership
1If you don’t yet subscribe to strategy+business by global management consulting firm Booz & Company, you are missing out on some impressive management and thought leadership pieces. Two articles that... read more
Catching The Right Wave
A very (very very) long time ago I tried to learn to surf. The reality was I did not excel at it but I did learn that if you chose... read more
Epic Steve Jobs Video On Brand Building
I love this video. It is short. It is simple. And it is relevant to anyone who is trying to build a business, whether it be as a self-employed consultant,... read more
X Marks The (Differentiated) Spot
It does not matter what industry you work in, there is always a company that is held up, and more often than not Benchmarked, as the best. In technology it... read more
TED Talks: Top 20 Most Watched
Regular readers will know I am a big fan of TED. A couple of weeks ago ( 8th Nov) TED updated the list of the 20 most watched talks. The... read more
Oxygen: How Is Your Corporate Culture Breathing? (Part 3 – Final)
This is the third and final post in the series “Oxygen: How Is Your Corporate Culture Breathing?“. Please see the previous posts for Part 1 and Part 2. This final... read more
Oxygen: How Is Your Corporate Culture Breathing? (Part 2)
A couple of weeks ago I wrote ‘Oxygen: How Is Your Corporate Culture Breathing (Part 1)’, which focused on quantitative research about the effects a toxic corporate culture can have... read more
Oxygen: How Is Your Corporate Culture Breathing? (Part 1)
1How often do you think about oxygen? Me, hardly ever. Why? Well in part because I am healthy but I think another big part is because I cannot see, feel... read more
Free. The World’s Greatest Cloud Based Solution
OK, two obvious issues: 1-This is not a typical article that I would write. It is more simply me using my blog as a tool trying to source a solution... read more
Outsourcing To Crowdsourcing
Outsourcing is defined as the process of contracting an existing business process which an organization previously performed internally to an independent organization, where the process is purchased as a service... read more
Jargon: "Never Use a Long Word Where a Short One Will Do."
Recently I circled back with some peers. We were trying to add some colour to deck the EIC had conceptualized. The intent was for a transformative break through but the... read more
KISS: What Does Your Brand Stand For?
For the purposes of this article, feel free to interchange the words Brand and Business where you see fit. The word ‘brand’ is derived from the Old Norse brandr meaning... read more
The Other 3 R’s: Recognition, Remuneration and Retention
A former colleague of mine was telling me about the new company she had just joined. She was baffled by the fact that employees would get their full bonus even if they... read more
Reaching Out: Help Wanted
It is hard asking for help. Not basic or simple help i.e. can you help me with my luggage but deep and real help i.e. I don’t know how to... read more
Are You Growing Backwards?
Question: If your business / division grew by 10% but overall market in which your product / service operates grew by 50%, did you in fact grow? Let’s look at... read more
