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Profile: Craig Padoa

Having been exposed to a multitude of consultancies, spreadsheet jockeys, strategic models and technologies I subscribe to the quote by Sir Winston Churchill, "However beautiful the strategy, one should occasionally look at the results".

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Articles by Craig Padoa
Dr Jekyll and Mr Hyde: Struggling To Land That Job

Dr Jekyll and Mr Hyde: Struggling To Land That Job

Human Resources

1

I was talking to a HR contact recently about first perceptions when hiring and she relayed the following story to me. My contact was recruiting for a customer service based... read more

Selling On The Web: What I've Learnt About Websites, Social Media......

Selling On The Web: What I’ve Learnt About Websites, Social Media……

Online Marketing

I was first involved in e-commerce over 14 years ago. At the time I was working for a Venture Capitalist / Accelerator who had invested in an online advertising aggregation... read more

The Fundamental Business Problem With Social Media

The Fundamental Business Problem With Social Media

2

The fundamental problem of social media within the context of traditional business metrics and reporting is that no matter how much of a media darling it is, Social Media is... read more

Are You Being Served?

Are You Being Served?

Strategy

I was recently talking to a colleague, who was excitedly opening her package from asos, about shopping online. One of her primary reasons for shopping online was she preferred the customer... read more

Listen To The Real Experts

Listen To The Real Experts

Strategy

I recently ran a workshop for a small business. The owner of the business asked for my help to improve the business performance and as part of the initiative I... read more


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Strategy, Execution and the Role Leadership

Strategy, Execution and the Role Leadership

Strategy

1

If you don’t yet subscribe to strategy+business by global management consulting firm Booz & Company, you are missing out on some impressive management and thought leadership pieces. Two articles that... read more

Catching The Right Wave

Catching The Right Wave

Strategy

A very (very very) long time ago I tried to learn to surf. The reality was I did not excel at it but I did learn that if you chose... read more

Epic Steve Jobs Video On Brand Building

Epic Steve Jobs Video On Brand Building

Branding

I love this video. It is short. It is simple. And it is relevant to anyone who is trying to build a business, whether it be as a self-employed consultant,... read more

X Marks The (Differentiated) Spot

X Marks The (Differentiated) Spot

Strategy

It does not matter what industry you work in, there is always a company that is held up, and more often than not Benchmarked, as the best. In technology it... read more

TED Talks: Top 20 Most Watched

TED Talks: Top 20 Most Watched

Leadership

Regular readers will know I am a big fan of TED. A couple of weeks ago ( 8th Nov) TED updated the list of the 20 most watched talks. The... read more

Oxygen: How Is Your Corporate Culture Breathing? (Part 3 - Final)

Oxygen: How Is Your Corporate Culture Breathing? (Part 3 – Final)

Strategy

This is the third and final post in the series “Oxygen: How Is Your Corporate Culture Breathing?“. Please see the previous posts for Part 1 and Part 2. This final... read more

Oxygen: How Is Your Corporate Culture Breathing? (Part 2)

Oxygen: How Is Your Corporate Culture Breathing? (Part 2)

Leadership

A couple of weeks ago I wrote ‘Oxygen: How Is Your Corporate Culture Breathing (Part 1)’, which focused on quantitative research about the effects a toxic corporate culture can have... read more

Oxygen: How Is Your Corporate Culture Breathing? (Part 1)

Oxygen: How Is Your Corporate Culture Breathing? (Part 1)

Leadership

1

How often do you think about oxygen? Me, hardly ever. Why? Well in part because I am healthy but I think another big part is because I cannot see, feel... read more

Free. The World's Greatest Cloud Based Solution

Free. The World’s Greatest Cloud Based Solution

Strategy

OK, two obvious issues: 1-This is not a typical article that I would write. It is more simply me using my blog as a tool trying to source a solution... read more

Outsourcing To Crowdsourcing

Outsourcing To Crowdsourcing

Outsourcing is defined as the process of contracting an existing business process which an organization previously performed internally to an independent organization, where the process is purchased as a service... read more