Popular Today on Business 2 Community: All Popular Articles
| SEO and Internet Security: How They Go Hand in Hand | Facebook + Waze: Social Media Marketing Tool to Drool Over | Notes From an Intern: To Blog or Not to Blog? |
Profile: Colleen Petitt
Articles by Colleen Petitt
Dos and Don’ts For Email Subject Lines
Is it art? Is it science? Or is it luck? When it comes to writing email subject lines, success may require a combination of all three. For proof, take a... read more
Big Brother Getting Tough With Big Data
Does your marketing practice rely on data appends from data brokers? Some of their practices are coming under greater scrutiny by US regulators and politicians, increasing the likelihood that some... read more
4th Quarter Outlook for Digital-Marketing Privacy Regulation
This is the second post in a series developed in collaboration with Jay Cline, President, MPC: The Global Privacy Experts. Browser makers and regulators are lining up against the online-ad... read more
Canada Drops Bomb in Long-Awaited Antispam Guidelines
1This is the first post in a series developed in collaboration with Jay Cline, President, MPC: The Global Privacy Experts. Image from Wikimedia Commons Canada finally has its own CAN-SPAM... read more
Shhhhh! How Secrets Build Brand Loyalty
Many companies use customer loyalty programs to generate repeat business and brand advocacy . . . but can brand secrets yield this kind of business value, as well? Image courtesy... read more
What You Need to Know About Responsive Design and Why It’s Now Critical for Email
Any marketer who has tried to reach out to customers with an email newsletter knows just how easily even the most painstakingly-crafted design elements can go awry when opened on... read more
We’re ALL the In-Crowd: How Crowdsourcing Is Changing Retail
Depending on where you stand on the concept of crowdsourcing, you may see it as the brilliantly bright future of product development and customer satisfaction . . . or the... read more
Rolls-Royce Is Rollin’ With The Times
Rolls-Royce is one of the most recognized brands in the world, and this icon of engineering and luxury has stayed at the top of its market through recessions, depressions, wartime... read more
Is Website Clutter Hurting Your Sales?
Albert Einstein famously asked, “If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?” Don’t worry. I’m not writing today... read more
Consumers Increasingly Committed to Mobile
On average, smartphone users now look at their phone 150 times a day, fueled by what a recent study called frequent “checking habits” – repetitive, almost unconscious, inquiries, reinforced by... read more
SMS Tops Email For Delivering Last-Minute Offers, Registrations
1More and more marketers are realizing that SMS is one of the most immediate and powerful ways to reach today’s mobile-connected consumers. But even so, many Aprimo customers have some... read more
Reality Check: Traditional Print Media Inspires Mobile Purchases
We’ve all had moments like this. You know, the one when the J. Crew catalog slips out of your mailbox, a brilliant yellow dress on its cover, shouting for attention.... read more
A Strategy to Reactivate Inactive Subscribers on Your Email List
Last month, I discussed ten ways to lower spam complaint rates for your email campaigns. Today, I’m going to outline specific steps you can take to reactivate or suppress inactive... read more
Questions You Need to Ask Before Purchasing Email Lists
1List purchasing historically has a bad name in the industry. This is because many marketers will blast emails, regardless of how relevant it is to their entire list. If you’re... read more
Five Key Elements for Digital Hyper-Local Marketing
Hype –it’s a prefix implying “beyond, over, above; usually indicating excess or exaggeration,” and undoubtedly, you know the groove: hyperactive, hypertension, hyperinflation . . . The Beacon Hill Patch gets... read more
