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Profile: Cody Ward
Articles by Cody Ward
Tips for Fixing Email Template Code Problems Infographic
If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser. In fact, it doesn’t stop when it looks... read more
5 Ways To Improve Your SEO Today
Now that you have a website, the next natural question is “How do I get people to come visit it?” Your options are quite large, although your budget probably isn’t.... read more
Why Your Business Should Go Mobile
5It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Take a look around at all the devices that have been released... read more
Strategies for a Successful Paid Search Campaign
First off, let’s take a step back and understand people’s behavior online. Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions... read more
The Difference Between SEO & SEM
It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their... read more
How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
1It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained... read more
Emails Reach Their Best Results In the 1st Hour [Infographic]
Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from... read more
5 Easy Black Friday Marketing Tips You Still Have Time For
1Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether... read more
5 Tips for a Fantastic Marketing Conference
I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future”. The event was put on by ExactTarget, an international email marketing service provider. The event... read more
Bring Clarity to Your Marketing with the Campaign ID
As marketers, we’ve all heard John Wanamaker’s famous quote… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The reason that this... read more
How to Improve Google Adwords Quality Scores [Infographic]
I recently stumbled upon an useful infographic created by Digital Net Agency, a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The... read more
3 Emails Your Customers Should Be Getting, At Minimum
Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies across all industries. Therefore, as your... read more
Social Media Image Sizing Guide [Infographic]
2Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. It... read more
10 Books Every Marketing Leader Should Be Reading
If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never... read more
3 Website Metrics to Watch Daily
If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s... read more
