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Profile: Cody Ward

Cody Ward is a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area. He has worked to help Fortune 500 companies and small businesses alike fit together the right pieces of their B2B or B2C marketing puzzle. By combining technical solutions with modern marketing strategy, Cody has developed a track record for executing digital marketing campaigns that deliver strong ROI results.

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Articles by Cody Ward
Being Busy is Not Being Productive

Being Busy is Not Being Productive

Strategy

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most... read more

The 2014 Digital Marketing Ecosystem

The 2014 Digital Marketing Ecosystem

Digital Marketing

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time... read more

Choosing the Right Social Media Platform [Infographic]

Choosing the Right Social Media Platform [Infographic]

There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. First off, you have to decide on the... read more

Blogging Leads to Sales

Blogging Leads to Sales

Business owners sometimes treat their online marketing like flossing. They know they should do it, but it nevertheless gets buried under the tasks of running the day-to-day business. Included in... read more

How to Improve Email Deliverability [Infographic]

How to Improve Email Deliverability [Infographic]

If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of... read more

The New Rules of Lead Generation Book Review

The New Rules of Lead Generation Book Review

Books

There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready... read more

Tips for Fixing Email Template Code Problems Infographic

Tips for Fixing Email Template Code Problems Infographic

If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser. In fact, it doesn’t stop when it looks... read more

5 Ways To Improve Your SEO Today

5 Ways To Improve Your SEO Today

Now that you have a website, the next natural question is “How do I get people to come visit it?” Your options are quite large, although your budget probably isn’t.... read more

Why Your Business Should Go Mobile

Why Your Business Should Go Mobile

Mobile & Apps

5

It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Take a look around at all the devices that have been released... read more

Strategies for a Successful Paid Search Campaign

Strategies for a Successful Paid Search Campaign

Online Marketing

First off, let’s take a step back and understand people’s behavior online. Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions... read more

The Difference Between SEO & SEM

The Difference Between SEO & SEM

It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their... read more

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

1

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained... read more

Emails Reach Their Best Results In the 1st Hour [Infographic]

Emails Reach Their Best Results In the 1st Hour [Infographic]

Online Marketing

Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from... read more

5 Easy Black Friday Marketing Tips You Still Have Time For

5 Easy Black Friday Marketing Tips You Still Have Time For

Marketing

1

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether... read more

5 Tips for a Fantastic Marketing Conference

5 Tips for a Fantastic Marketing Conference

Strategy

I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future”. The event was put on by ExactTarget, an international email marketing service provider. The event... read more