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Profile: Christabelle Tani
Articles by Christabelle Tani
3 Ways B2B Marketers Can Stand Out in Online Search Results
You know why online search is so valuable for B2B marketing, so I won’t go into that. What I will do is list out key points of interest from Mediative’s... read more
Is Buyer Intent a Part of Your B2B Marketing Strategy?
Mediative’s The Buyersphere Project sheds some very insightful light on the intent of your buyers when they use online search. When it boils down to it, there are 3 main... read more
Mobile Optimisation Must-Haves for B2B Marketers
The excuse we hear most is “mobile optimisation isn’t as important for B2B marketers, because buyers will search work-related topics only when they’re at the office, from their desktops.” But... read more
A B2B Marketer’s Review of the 5 Major Social Networks
2The concept of social media for business is gaining traction, with 56% of B2B marketers planning to increase their spending on social media in 2013 (eMarketer). But doing social media... read more
Being Human: The Best B2B Marketing Strategy
As online marketing grows up, buyers are smarter than ever before about how they’re being marketed to – meaning they’re much less receptive to marketing messages. This presents a challenge... read more
4 Common Lead Nurturing Mistakes B2B Marketers Make
Unless you’re completely new to the B2B marketing game, you’re probably familiar with lead nurturing. Lead nurturing campaigns are those sets of educational emails that are released over an extended... read more
How to Become a B2B Marketing Casanova: An Infographic
Moving your B2B leads through the buying process is like courting your true love! Here’s a lighhearted infographic that describes a serious process. If you scroll to the end of... read more
The Forgotten Stars of B2B Lead Conversion
Sometimes, as B2B marketers we are drawn like moths to the big, bright flame of marketing strategy and we forget that there, in the shadows, lurk the rather less glamorous... read more
5 Top of Funnel Fixes For Lead Degeneration
You want more traffic and you want it now! But it can’t just be any old traffic… you want quality traffic who will convert into quality leads, and eventually customers.... read more
How To Be A Thought Leader In Your Industry: A B2B Marketer’s Guide
3For B2B companies who are still on the up, the online playing field is far from level. The big guys are often top of mind because they have the most... read more
Top B2B Marketing Tips On Mapping Web Pages To Funnel Stages
The other day I was auditing a client’s website for optimisation opportunities when an interesting idea struck me; each web page has its matching funnel stage. Here’s what I mean.... read more
Automating Persuasion: How B2B Marketers Can Persuade Prospects Online
Online persuasion is no easy task. It requires much time and effort from the B2B marketer. Not only are you dealing with a number of buyers, but you’re dealing with... read more
Lead Generation Via Video Content: A B2B Marketer’s Guide
If you try to sweep video under the rug, dismissing it as a passing fad that doesn’t apply to you because “we’re B2B, not B2C”, then you’re in danger of... read more
Best Practice Video For B2B Marketers: Building A Killer Blog
Blogging is the #1 tool for attracting and influencing visitors to your website. Google’s search engine loves sites where content is always changing and being updated. Blogs are perfect vehicles... read more
What Your Website Needs To Generate Leads (Infographic)
It’s undeniable – more and more B2B buyers are conducting research online before they come anywhere near to narrowing down their final vendors. In fact, in an organisational purchase decision,... read more
