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Articles by Christabelle Tani
Paid, Owned, & Earned Media: What's The Link To Lead Generation?

Paid, Owned, & Earned Media: What’s The Link To Lead Generation?

Content Marketing

Odds are you have probably heard of this marketing term by now: paid, owned and earned media. But what on earth does it mean? And how does it get you... read more

3 Simple Ways to Make Your B2B Marketing Interesting

3 Simple Ways to Make Your B2B Marketing Interesting

B2B Marketing

Your B2B marketing doesn’t have to be boring. The key to being interesting to your buyers is to make sure you really, genuinely, understand what they want, how they want... read more

Essential Writing Skills for Modern B2B Marketers

Essential Writing Skills for Modern B2B Marketers

B2B Marketing

In the past, writing skills for B2B marketers weren’t as important as being able to source lists and batch send a heavily product-oriented email, hoping someone will open the email... read more

How NOT to be Agile for B2B Marketers

How NOT to be Agile for B2B Marketers

B2B Marketing

Because B2B marketers are so used to the long buying cycle, they think they have plenty of time to do marketing. As a result, they are usually good at putting... read more

Content Marketing From Start to Finish (a B2B Marketer's Journey)

Content Marketing From Start to Finish (a B2B Marketer’s Journey)

Content Marketing

The task of marketing to a B2B buyer is complex, because you, the seller, must understand the buyer’s questions (AND the questions of other ‘influencers’ the main buyer relies on... read more


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3 Google Tips For Improving Your Search Engine Ranking

3 Google Tips For Improving Your Search Engine Ranking

1

Attracting buyers to your site through SEO is becoming harder, thanks to search ranking getting way smarter and more and more personalized to the searcher. So the question for B2B... read more

The Best Content Creation Tools for B2B Marketers

The Best Content Creation Tools for B2B Marketers

Content Marketing

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Thanks to the fast-paced development of technology, there’s always some fancy new way of presenting information to your prospects. Usually, it’s so cool that you wish you could replicate it... read more

3 Ways B2B Marketers Can Stand Out in Online Search Results

3 Ways B2B Marketers Can Stand Out in Online Search Results

You know why online search is so valuable for B2B marketing, so I won’t go into that. What I will do is list out key points of interest from Mediative’s... read more

Is Buyer Intent a Part of Your B2B Marketing Strategy?

Is Buyer Intent a Part of Your B2B Marketing Strategy?

B2B Marketing

Mediative’s The Buyersphere Project sheds some very insightful light on the intent of your buyers when they use online search. When it boils down to it, there are 3 main... read more

Mobile Optimisation Must-Haves for B2B Marketers

Mobile Optimisation Must-Haves for B2B Marketers

B2B Marketing

The excuse we hear most is “mobile optimisation isn’t as important for B2B marketers, because buyers will search work-related topics only when they’re at the office, from their desktops.” But... read more

A B2B Marketer's Review of the 5 Major Social Networks

A B2B Marketer’s Review of the 5 Major Social Networks

B2B Marketing

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The concept of social media for business is gaining traction, with 56% of B2B marketers planning to increase their spending on social media in 2013 (eMarketer). But doing social media... read more

Being Human: The Best B2B Marketing Strategy

Being Human: The Best B2B Marketing Strategy

B2B Marketing

As online marketing grows up, buyers are smarter than ever before about how they’re being marketed to – meaning they’re much less receptive to marketing messages. This presents a challenge... read more

4 Common Lead Nurturing Mistakes B2B Marketers Make

4 Common Lead Nurturing Mistakes B2B Marketers Make

B2B Marketing

Unless you’re completely new to the B2B marketing game, you’re probably familiar with lead nurturing. Lead nurturing campaigns are those sets of educational emails that are released over an extended... read more

How to Become a B2B Marketing Casanova: An Infographic

How to Become a B2B Marketing Casanova: An Infographic

B2B Marketing

Moving your B2B leads through the buying process is like courting your true love! Here’s a lighhearted infographic that describes a serious process.  If you scroll to the end of... read more

The Forgotten Stars of B2B Lead Conversion

The Forgotten Stars of B2B Lead Conversion

B2B Marketing

Sometimes, as B2B marketers we are drawn like moths to the big, bright flame of marketing strategy and we forget that there, in the shadows, lurk the rather less glamorous... read more