Popular Today on Business 2 Community: All Popular Articles
| SEO and Internet Security: How They Go Hand in Hand | Facebook + Waze: Social Media Marketing Tool to Drool Over | Pinterest Now Accounts for 25% of Social Shopping Sessions |
Profile: Chris Horton
Articles by Chris Horton
Tablets Will Edge Out Smartphones: What Your Brand Can Do to Prepare
Will tablets edge out smartphones? New data from Adobe Digital Index suggests this may happen by early 2013. A new eMarketer forecast projects nearly 70 million Americans, representing over 20%... read more
Facebook Will Flourish Thanks to Content Marketing
“Earned media sources remain most credible. Trust in traditional paid advertising messages declines. Confidence in online and mobile advertising increases.” So reads the sub-heading of Nielson’s Global Online Consumer Survey... read more
5 Values to Consider Before Hiring an Inbound Marketing Agency
4As the world continues its shift to the Internet, companies are trying to figure out how to increase their online visibility. Unfortunately, many companies simply do not have the time... read more
Don’t Forget the Seniors: They’re Online, and Spending Money
As marketers scramble to re-calibrate their online marketing strategies to focus on the emergent social mobile consumer, many are ignoring the old folks. In fairness, when I think of the... read more
Facebook, Apple and Microsoft Hogpile on Google
For months now, Facebook, Apple, and Microsoft have been laying the groundwork for a relationship of convenience whose primary goal is to check the Google juggernaut. The Facebook-Microsoft-Apple triple entente... read more
What the Rise of Content Marketing Means for Your Business
The term “content marketing” is gaining currency in recent months, becoming the new lingua franca of online marketers. But what is it? Simply put, content marketing is an umbrella term... read more
Social Shares Trump Keywords in Google Search Rankings
14In Google’s post-Panda/Penguin search algorithm, social shares are now more important than keywords. This is one of the takeaways from a comprehensive study of UK Google ranking factors by search... read more
HootSuite Partners with HubSpot to Create Closed-Loop Social
Inbound marketing industry leader Hubspot just announced a partnership with social media brand management provider Hootesuite that aims to help marketers generate, nurture, and share leads on social media. Underscoring... read more
Pitch the Plastic: The Mobile Payment Era Has Begun
We all know the mobile era is upon us. At its core, the massive consumer shift to smartphones is about one thing: empowerment. Or as Marc Andreessen, co-founder of Netscape... read more
The Empire Strikes Back: Google Doubles Down on Social
1Not to be outdone by Facebook’s historic IPO, May has shaped up to be a momentous month for tech giant Google. There was plenty of sideshow entertainment, such as Google’s... read more
NEW IBM STUDY: CEOs Encourage Employees to Act Like Children
Every two years, IBM interviews CEOs from all over the world to gain their perspective on emerging trends and issues. This year’s study, Leading through Connections, based on face to... read more
Seven Inbound Marketing Takeaways From Jedi Master Yoda
In celebration of the 35th anniversary of the original release of George Lucus’ sci-fi epic Star Wars, here’s a brief rundown of seven Inbound Marketing Lessons gleaned from the baddest... read more
6 Simple Tips to Enhance Your B2B Marketing on the Big 6 Social Sites
Many B2B marketers have set up company profiles on the big six social media sites: Facebook, Twitter, LinkedIn, YouTube, Google+ and Pinterest. Unfortunately, constraints on time and resources often leave... read more
Social Video Case Study: How Orabrush Got Into Walmart
2It’s case study Wednesday, and have I got a good one for you. It’s the unlikely tale of Orabrush, the first product to go from no sales online (or offline)... read more
THIS JUST IN: Facebook’s Still Got Its Mojo After IPO
“It was the best of times, it was the worst of times.” All Dickens aside, this could be a quote from Zuckerberg reflecting on the events of last Friday. After... read more
