Popular Today on Business 2 Community: All Popular Articles
| Notes From an Intern: To Blog or Not to Blog? | Time To Turn Your Sales Team Social? | How to Effectively Protect Your Site from Spam Attacks |
Profile: Chris Horton
Articles by Chris Horton
Is Klout the Future of Clout?
If you think social media is here to stay, then you probably should understand Klout. No, my spell check has not gone haywire. Klout, a San Francisco-based company started in... read more
Social Media Packages, OUT. Inbound Marketing Services, IN
8Marketing via the Internet can be an amazing tool. If utilized correctly, a small business can experience steady gains in popularity and exposure. Constructing a solid Internet marketing plan will... read more
Inbound Marketing Best Practices Take Over Higher Education
In late June the board of the University of Virginia (known by the rather creepy name of “Board of Visitors”) abruptly sacked university President Teresa Sullivan. All speculation aside, the... read more
Insight into the Emerging Taxonomy of Social Media
1Aided in part by greater access to the Internet and mobile devices, social media usage continues to grow in breadth and sophistication. An interesting by-product of this growth, a social... read more
Why Apple is Dominating the Emerging Tablet Market
1Tablets are hot. Apple is dominating tablets. There you go; two pithy statements that not only sum up the theme of this blog, but also the current state of the... read more
Big Data Encourages Marketers to Spend More on Social Media
We all know that social media is hot. Increasingly, however, it’s becoming big money. A new study by Gartner, Inc. projects global social media revenue will reach $16.9 billion in... read more
Facebook Defines Itself as a MOFU Brand Influencer
How did I miss it? I’ve written fairly extensively about Facebook’s motivations for some time now, but somehow never realized one simple fact: Facebook’s marketing plan for advertisers is almost... read more
Why Online Video Ads Are More Effective than TV Ads
3Sometimes in life, you need to experience something before it really makes sense. A few months ago, my wife and I were snuggling in bed watching a favorite mindless reality... read more
My Vision for the Future of Facebook: An Open Letter to Zuck
Zuck, baby, what’s up big guy WAAZZUP! (virtual fist punch…..left hanging). We haven’t heard much from you lately, so I thought I’d drop a line. Wow, what a crazy few... read more
Four Steps To Generate Leads Online With Your Business Blog
1Most experienced marketers agree that a business blog is an extremely useful tool to expand online reach, build brand loyalty, and generate leads online. According to Social Media Examinar’s 2012... read more
Mobile Apps Will Drive the Future of the Internet
4“If you search it, they will come.” The advertisers and marketers, that is. This is the gist of a new report from analyst firm Juniper Research predicting that revenue from... read more
Is Google+ The Best Social Network For Marketers After All?
2Though I hate to admit it, I may have been a little harsh on Google these past months. Like many, I’ve rushed to judgment, dismissing the tech giant’s year-old Google+... read more
7 Tips To Generate Leads Online With Pinterest
2In case you haven’t noticed, Pinterest is hot. In just the last year, the virtual pinboarding site has seen its web traffic grow from 700,000 unique visitors to 20 Million... read more
Google Knowledge Graph: Forget HAL 9000; Here Come the Cylons
For some time now, Google’s uber-secretive and appropriately titled “X Laboratory” research center (responsible for such cutting-edge innovations as Google Glasses) has been quietly creating one of the largest artificial... read more
Insight into What Millennials Want, and Why You Should Care
This morning I came across an intriguing article posted in Fast Company written by Josh Allen Dykstra, founder of the consulting firm Strengths Doctors, and a self-professed Millennial (aka Gen... read more
