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Profile: Chris Horton
Articles by Chris Horton
Promoting Content with Social Media and eMail Marketing
1Businesses are increasingly reliant on content marketing to inform and educate prospects and existing customers. While content plays a vital role in conveying a company’s brand message, online engagement is... read more
Lucas and Legos: 4 Business Lessons From A Marketing Empire
It all began with a small package at the door. It seemed light – too light – as if the good folks at Amazon.com had forgotten to include its contents... read more
Twas’ the Night Before Christmas (Digital Marketer Edition)
1Here is my digital marketer’s take on the classic poem, “T’was the Night Before Christmas.” Happy holidays! I hope you enjoy… T’was the night before Christmas, when all through the Cloud, ... read more
Why SEO Has Become TDO (Targeted Discovery Optimization)
“I want what I want when I want it.” No, this isn’t a quote from my three-year old (though it just as well might be); this is a snapshot of... read more
How to Use Content Marketing to Convey Your Brand Message
In today’s digital milieu, marketers are becoming ever more reliant on written, auditory, and visual content media to inform, entertain, and otherwise address the needs of their target audience. In... read more
4 Steps to Establish a Seamless Online Presence
To develop a truly integrated digital marketing strategy, your company must first establish a digital presence over web, social, and mobile that reflects your company’s core values, supports your business... read more
Case Study: Using Integrated Digital Marketing to Sell Old Books
Sometimes cutting-edge marketing is found in the unlikeliest of places. This past weekend, CNN Money ran a story about Strand Bookstore, located in the East Village of NYC. The CNN... read more
Integrated Digital Marketing: Lessons From the Cat Food Aisle
A big part of marketing, and of business for that matter, is helping the consumer resolve a want or a need. Yesterday evening I was one such consumer. Let me... read more
Google+ Communities: Good for Users, Marketers, and Google
1If Google could be personified as a politician, it’d be a really good one. Always looking to redefine long-held paradigms, the tech powerhouse may have just created the first win-win-win... read more
2013: The Year of Integrated Digital Marketing
5The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. In this new “techonomy,” the increasingly sophisticated and highly-connected consumer expects more... read more
Your Brand’s 2013 Content Marketing Plan
As we head into yet another New Year, content marketing is on the minds of businesses and marketing departments great and small. To get you started on the right foot... read more
6 Steps to Generate Leads Online with Content
The Internet is awash with content, some good, some bad, and some downright ugly. In this veritable maelstrom of information, how can brands use content to form connections that matter?... read more
The End of Search as We Know It
As the world shifts to all things mobile, anew reality is emerging: mobile devices are killing search as we know it. This is one of the many insights from an... read more
Mobile Marketing: It’s About Convenience, Simplicity, and Proximity
4When I was in school, we were taught to begin any serious analysis, debate, or discussion by first defining terms. Here’s the official definition of mobile marketing, taken from the MMA’s... read more
Don’t Be a Ding Dong: 5 Ways to Embrace Innovation
For a marketer, there’s nothing worse than seeing a beloved product or brand bite the dust. The recent bankruptcy and closure of the Hostess brand serves as a bittersweet reminder... read more
