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Profile: Chris Horton

Chris Horton is a Content Creator and Digital Strategist for Minneapolis-based Integrated Digital Marketing Agency SyneCore Tech. An avid tech enthusiast, Chris has written extensively on a number of topics relevant to the growing Marketing Technology industry, including SEO/targeted discovery, inbound, content, social, mobile, apps, online branding/PR, and Internet trends. Chris' marketing tips can be found on SyneCore's Marketing Technology for Growth blog. You can connect with Chris on Twitter, LinkedIn, or Google Plus, or eMail him at chris@synecoretech.com.

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Articles by Chris Horton
Apple Anoints NFC Mobile Payments: Now People Will Finally Use It

Apple Anoints NFC Mobile Payments: Now People Will Finally Use It

Mobile & Apps

Sometimes in life, timing is everything. After years of patiently sitting on the sidelines of NFC, Apple’s recent entry into the mobile contactless payments space reminded me of the title... read more

Digital is Complicating Marketer’s Lives, but Simplifying Marketing

Digital is Complicating Marketer’s Lives, but Simplifying Marketing

Digital Marketing

At first glance, it sure seems like digital is complicating marketing, and ruining things for marketers. One only has to run into the beleaguered marketer on the nearest street corner... read more

Integrated Digital Marketing Chronicles: Define & Establish Your Brand

Integrated Digital Marketing Chronicles: Define & Establish Your Brand

Integrated Marketing

Like everyone else who is ever-present on the Internet, brands are too. But rather than just creating a presence, brands must be a presence. By implementing an Integrated Digital Marketing strategy, your brand can... read more

8 Online Resources to Sharpen Your Marketing Technology Chops

8 Online Resources to Sharpen Your Marketing Technology Chops

Tech & Gadgets

A few weeks back I wrote how the influence of digital technology is fundamentally redefining the marketing function. It is no longer enough for marketers to be marketers, I noted,... read more

Schema Markup: The Most Under-Utilized Tool for SEO

Schema Markup: The Most Under-Utilized Tool for SEO

Today, I’d like to let you in on a secret, perhaps one of the biggest secrets in marketing today. A secret so impactful that it may very well change the... read more

Using Digital Influence to Enhance the In-Store Experience

Using Digital Influence to Enhance the In-Store Experience

Digital Marketing

We all know the world is going digital. However, did you know that digital technologies currently influence 36% of in-store retail sales, to the tune of $1.1 trillion, and that... read more

Small Businesses: Is Your Website a Novelty or a Utility?

Small Businesses: Is Your Website a Novelty or a Utility?

Small Business

A recent post in eMarketer featured the results of two studies that inspired me to finally write about a topic which has been bothering me for a while now: at... read more

The Real Value of Viral for Businesses

The Real Value of Viral for Businesses

Today I’d like to share my two cents on the concept of viral. With the growing importance of digital marketing in general and social media marketing in particular, the word... read more

How to Transform Yourself into a Marketing Technologist

How to Transform Yourself into a Marketing Technologist

Digital Marketing

1

I am writing this post as a call to action for marketers of all ages and professional dispositions. Here’s the crux of my argument. As the marketing function is increasingly... read more

How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience

How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience

Online Marketing

6

eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers.... read more

Online Video as the Modern Day Yellow Pages Ad

Online Video as the Modern Day Yellow Pages Ad

Online Marketing

Remember Yellow Page’s “Let Your Fingers Do the Walking” slogan? That simple tag and the campaign surrounding it creatively expressed the value of the Yellow Pages for the average consumer:... read more

Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant

Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant

Digital Marketing

Over the last few years or so, digital marketing has started to come into its own, as corporate advertising and marketing budgets slowly, but surely, shift from “traditional” categories like... read more

Of Roku, Angry Birds, and the Importance of the Cloud

Of Roku, Angry Birds, and the Importance of the Cloud

Cloud Computing

From Amazon to Microsoft, Google to IBM, most of the leading technology companies of our age recognize the future of data storage is on the cloud; the emergence of the... read more

7 Social Mobile Apps Marketers Should Know About

7 Social Mobile Apps Marketers Should Know About

The rampant consumer adoption of mobile has many implications. It is becoming clear that the continuing evolution of social media is, for the time being, directly tied to mobile devices.... read more

Enhancing the User Experience with Augmented Reality

Enhancing the User Experience with Augmented Reality

Strategy

2

Today’s businesses and marketers are intensely focused on enhancing the digital user experience. Augmented reality doubles down on that idea, giving them the ability to produce real-world user experiences that... read more