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Profile: Chris Horton

Chris Horton is a Content Creator and Digital Strategist for Minneapolis-based Integrated Digital Marketing Agency SyneCore Tech. An avid tech enthusiast, Chris has written extensively on a number of topics relevant to the growing Marketing Technology industry, including SEO/targeted discovery, inbound, content, social, mobile, apps, online branding/PR, and Internet trends. Chris' marketing tips can be found on SyneCore's Marketing Technology for Growth blog. You can connect with Chris on Twitter, LinkedIn, or Google Plus, or eMail him at chris@synecoretech.com.

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Articles by Chris Horton
How to Transform Yourself into a Marketing Technologist

How to Transform Yourself into a Marketing Technologist

Digital Marketing

I am writing this post as a call to action for marketers of all ages and professional dispositions. Here’s the crux of my argument. As the marketing function is increasingly... read more

How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience

How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience

Online Marketing

6

eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers.... read more

Online Video as the Modern Day Yellow Pages Ad

Online Video as the Modern Day Yellow Pages Ad

Online Marketing

Remember Yellow Page’s “Let Your Fingers Do the Walking” slogan? That simple tag and the campaign surrounding it creatively expressed the value of the Yellow Pages for the average consumer:... read more

Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant

Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant

Digital Marketing

Over the last few years or so, digital marketing has started to come into its own, as corporate advertising and marketing budgets slowly, but surely, shift from “traditional” categories like... read more

Of Roku, Angry Birds, and the Importance of the Cloud

Of Roku, Angry Birds, and the Importance of the Cloud

Cloud Computing

From Amazon to Microsoft, Google to IBM, most of the leading technology companies of our age recognize the future of data storage is on the cloud; the emergence of the... read more


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7 Social Mobile Apps Marketers Should Know About

7 Social Mobile Apps Marketers Should Know About

The rampant consumer adoption of mobile has many implications. It is becoming clear that the continuing evolution of social media is, for the time being, directly tied to mobile devices.... read more

Enhancing the User Experience with Augmented Reality

Enhancing the User Experience with Augmented Reality

Strategy

2

Today’s businesses and marketers are intensely focused on enhancing the digital user experience. Augmented reality doubles down on that idea, giving them the ability to produce real-world user experiences that... read more

Don’t Blink: Here Comes Ephemeral Marketing!

Don’t Blink: Here Comes Ephemeral Marketing!

Marketing

You gotta love the fast moving nature of digital marketing. Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write... read more

Marketing Goes SoLoMo

Marketing Goes SoLoMo

Marketing

As a general proposition, I think it’s fair to say that marketing is going mobile. As I’ve noted before, there is something organic and seamless about the relationships we have... read more

Why Mobile Apps Will Drive The Future Of Marketing

Why Mobile Apps Will Drive The Future Of Marketing

Mobile & Apps

Virtually every day, new evidence emerges of the consumer shift to mobile. According to new data from Gartner, by 2017, mobile apps will be downloaded more than 268 billion times,... read more

Pin to Win: Social Sharing on Pinterest Trumps Email

Pin to Win: Social Sharing on Pinterest Trumps Email

I’ve long argued that Pinterest is the most sales-actionable social network around. The sole focus of Pinterest is to allow users to visually express (pin) the things they enjoy and... read more

Forget Mobile First: It’s Bigger Than That

Forget Mobile First: It’s Bigger Than That

Mobile & Apps

We marketers love buzzwords and phrases. Much like a cowboy’s trusty six-shooter, terms like “savvy consumer,” “smart marketing,” and “increase ROI” can nearly always be found somewhere in a marketer’s... read more

Happy Halloween from Down in the (Silicon) Valley...

Happy Halloween from Down in the (Silicon) Valley…

Tech & Gadgets

As I lay in bed on the eve of All Hallows Eve, my mind drifted off, my senses took their leave; far away from the chill of the great northern... read more

Forget Boomers vs Millenials: Get Ready for the Global Digital Culture

Forget Boomers vs Millenials: Get Ready for the Global Digital Culture

Marketing

The Huffington Post blog recently published an article entitled, “Why Generation Y Yuppies Are So Unhappy,” an entertaining and provocative, if not wholly accurate, piece essentially outlining why Millennials are... read more

From Strings to Things: A Quick Primer on Semantic Search

From Strings to Things: A Quick Primer on Semantic Search

Online Marketing

In May of 2012, Google rolled out its Knowledge Graph, an AI-like semantic search engine that would forever shift the search paradigm by focusing on “things not strings.” These three... read more