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Profile: Chris Horton
Articles by Chris Horton
Why I’ve Got My Head Stuck in the Google Cloud
“Life gets a bit easier when your Google products work well together…” I couldn’t have said it better myself. In truth, I didn’t say it at all; this gem was... read more
Enhance Your MOFU: 10 Ways to Advertise on Social Media
Social media advertising is a great way to enhance the reach of your brand message and to help influence prospects at the evaluation, or middle-of-the-funnel (MOFU), stage of the buying... read more
SoLoMo: The What and the Why
There is currently much buzz, and much debate, in business and marketing circles over the meaning and usage of the term SoLoMo (social, local, mobile). Never one to miss an... read more
SoLoMo in Action: Fixing My Sump Pump
I’ve written and thought a fair bit over the past year about the impact of social local mobile (SoLoMo) on consumer behavior and business marketing. Only after employing SoLoMo best... read more
The Whimsical Nature of Data Analytics
1The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as... read more
Is Your Website Built for CONVERSION? A 10-Point Checklist
1In today’s digital economy, your business website must do more than just look good. As your brand’s virtual sales rep, Internet storefront, and online distribution hub, your website must convert... read more
SoLoMo: Why Businesses Should Keep an Eye on Foursquare
This past week has been a busy time for SoLoMo app Foursquare. On April 10th, the company unveiled a new version of the app which takes full advantage of Foursquare’s... read more
Why Every Business Should Have a Responsive Web Design
7Virtually every day new research comes out underscoring the rapid consumer shift to mobile. The latest data comes from Pew Research, with data showing that 78% of teens own a... read more
5 Ways to Optimize Your Business for Local Search
We are living in the days of wine and roses-for mobile devices, anyway. With each passing day, more and more smartphones and tablets are flooding the market. Not surprisingly, more... read more
5 Digital Marketing Insights from a New Gartner Study
Gartner’s 2013 US Digital Marketing Spending Report, a survey of over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, provides some useful insight into what... read more
Content Marketers: Beware Of Bloggery
As the business world goes cuckoo for content marketing, I think it’s high time to expose a growing problem found in one of its mainstay elements: namely, blogging snobbery, or... read more
Gen C’ers Lower the Boom, Reshape the Consumer Paradigm
Big news – YouTube just hit one billion unique monthly visitors. By Google’s own reckoning, nearly one out of every two people on the internet visits YouTube; if YouTube was... read more
1 Simple Trick to Promote Your Content on Social Media
If you write it, they will follow (you). That’s the deal, isn’t it? You pen a useful and engaging blog and are instantly rewarded with a bevy of social shares... read more
Pinterest Banks on Web Analytics
Today, social pinboarding phoneme Pinterest will announce the release of a new set of tools to help brands analyze the effectiveness of their content marketing and social engagement on the... read more
Why Every Business Should Be On Pinterest
Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT... read more
