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Profile: Chris Heffer

I get a buzz out of helping people to achieve things. I love to use knowledge and ideas I have learnt to inspire people to do what inspires them.

I am an evangelist of social media within business. I believe you should not bolt social onto the end of whatever you are doing; you need to have it in your DNA. I think it can help by enabling you to have a better, more in depth conversation with your customers, prospects and colleagues. If you understand more about each these people you will be able to form a better relationship with them.

I believe that if I am successful in my job I will have inspired people around me to achieve things far greater than they thought possible.

I tweet and blog about ways in which social media and technology can help improve the way you do business. If you would like to find out more about me and what I believe in please follow me on twitter or subscribe to my blog.

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Articles by Chris Heffer
What is Social Business?

What is Social Business?

By Chris Heffer, Published December 23, 2012

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I believe social business is the future of business. Social business will be the way business is done in the future and eventually what we know currently as social business... read more

How to Be Happy

How to Be Happy

Travel & Leisure

By Chris Heffer, Published December 15, 2012

I have just spent the last two weeks in Thailand and I am currently writing this blog on the 13 hour flight back from Bangkok to London. Thailand is an... read more

How to Embed a Tweet Button in Your Blog

How to Embed a Tweet Button in Your Blog

By Chris Heffer, Published November 17, 2012

Have you ever wanted to embed a tweet button into your blog post? Rather than tweet a link to the whole article, have you ever wanted to tweet just a... read more

How to Create a Business Case for a Social Selling

How to Create a Business Case for a Social Selling

By Chris Heffer, Published November 10, 2012

Do you work in sales? Are you passionate about how social can help your organisation sell more? Do you want to know what role content marketing & content creation will... read more

How Do You Sell in the Social Era?

How Do You Sell in the Social Era?

By Chris Heffer, Published November 4, 2012

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Are you looking to improve or modernise the way you sell? Do you want to learn how you can use the social web to help you sell more? In this... read more


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Why You Don’t Need to Buy Any Social Software

Why You Don’t Need to Buy Any Social Software

By Chris Heffer, Published October 29, 2012

(Until you read this post) If my last post on why I wish social was NOT in my job title didn’t stir up enough controversy – then this one might!... read more

I Wish Social Was NOT In My Job Title

I Wish Social Was NOT In My Job Title

By Chris Heffer, Published October 12, 2012

I have a dream…… I dream of a day when social is not in my job title I dream of the day when social is not called social I dream... read more

Why Use Social Media?

Why Use Social Media?

By Chris Heffer, Published October 5, 2012

Are you considering using social media at work or in your professional life? Are you trying to figure out what social media can help you achieve or see if it’s... read more

Why You Don’t Need A Social Media Strategy From #smwldn

Why You Don’t Need A Social Media Strategy From #smwldn

By Chris Heffer, Published September 28, 2012

I have had a busy week this week, having spoke at four separate events. Yesterday I had the privilege of being asked to deliver a presentation at Facebook’s London office... read more

How to Get People to Share Your Content on Social Networks

How to Get People to Share Your Content on Social Networks

By Chris Heffer, Published September 25, 2012

If you want to learn how to increase the amount people share your content or the number of people you are connected with on any social network then this post... read more

Can Conflict in Social Business be a Good Thing?

Can Conflict in Social Business be a Good Thing?

By Chris Heffer, Published September 18, 2012

When I work from home and take a break to eat lunch I normally get my iPad out, open the TED app and watch a video to see if I... read more

How to Write Your First Blog

How to Write Your First Blog

By Chris Heffer, Published September 13, 2012

I have spent the past week sunning myself around a pool, high in the Italian hills of Giaole in Chainti, Tuscany. For the last 30 years I have been convinced... read more

How to Use Twitter at a Conference

How to Use Twitter at a Conference

By Chris Heffer, Published August 23, 2012

This article follows on my from my post about how an event organiser can use social media to enhance their event. I thought that I would give the other side... read more

How to Use Social Media During Your Event

How to Use Social Media During Your Event

By Chris Heffer, Published August 14, 2012

I have attended a number of different social media related business events over the past few months. I think they have achieved a varying amount of success in being social... read more

What is Social Media?

What is Social Media?

By Chris Heffer, Published August 7, 2012

Social Media means so many things to so many people, I thought I would add my 2 cents. I want to start by agreeing with Gary Vaynerchuk in saying that... read more

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