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Profile: Chris Fell
Articles by Chris Fell
Press Release Content Rehabilitation for B2B Marketers
As marketing continues its inexorable shift to inbound, the humble press release has often been held up as an example of an out of date concept pandering to a dwindling... read more
New Research: How B2B CXO’s Buy. The Implications for B2B Marketers
1B2B Marketers, sales and product managers need to adapt their tactics and content assets to the changes in the CXO buyer’s journey in order to win the attention of CXOs... read more
New Research: Marketers Report Strong Switch to Inbound Marketing
Here is a short summary slideshare presentation on the results of a very large survey of marketers carried out by Hubspot. It provides a treasure chest of great data for... read more
How to Build Buyer Personas That Work: A B2B Marketer’s Guide
1Content marketing is rightly undergoing a renaissance. It’s seen as the key to engaging with your target audience when your buyers are (almost) all going online to commence their buying... read more
New Research Shows 80% of Marketers Have Marketing Analytics… and Why This Sucks!
Almost 80% of marketers have some form of marketing analytics. In fact, almost 40% claim to have vast or significant qualtities of marketing data, according to MarketingSherpa in their publication,... read more
Is Outbound or Inbound Marketing Best for B2B Marketers?
This blog doesn’t answer this question…simply because it’s the wrong question to be asking in the first place. Let’s just be clear from the start. We LOVE inbound marketing, we... read more
New Australian B2B Content Marketing Research Released
The Content Marketing Institute, run by the excellent Joe Pulizzi and local marketing champions ADMA have released a research report on content marketing trends in Australia for 2013. Firstly, it’s... read more
How Much Marketing Is Enough?
Do you know your marketing maths? Can you recite your buyer stage conversion ratios to your boss, off the top of your head, when you next meet her in the... read more
How To Write Web Content That Gets Read: 7 Tips For B2B Marketers
1Do you LOL and ROFL; perhaps you often exclaim OMG, or on particularly bad day are you driven to declare…WTF? Well here is a new acronym to add to your... read more
7 Essentials For Creating A Content Culture In Your Organization
B2B marketers who are in touch with the needs of their buyers understand the key role that interesting, valuable, engaging, creative content plays in initial engagement and the subsequent development... read more
The Three Types of Content B2B Marketers Need to Generate Leads
1Most B2B marketers have understood the vital role that content plays in modern marketing. Some argue it has ever been thus and largely, they are correct. But many B2B marketers... read more
6 Key Skillsets B2B Marketing Managers Need in Their Team
1With the shift to inbound or pull marketing well underway, there is also a shift in the marketing skillsets required to get the job done. B2B marketing managers are struggling... read more
How to Get Found Online by Your Buyers: SEO Tips From the Experts
Here is a great, simple infographic from our friends and partners at Hubspot on SEO, followed by some words of wisdom from the experts. Getting found by your target buyers... read more
