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Profile: Chris Fell

Chris Fell is Owner & Managing Director of g2m Solutions, a Sydney-based inbound marketing services firm. Chris is an experienced senior marketing and business executive, with over 20 years experience across Europe, the US, Asia and Australia. Chris has served clients predominantly in the technology, professional services and financial services sectors.

For downloadable resources on B2B marketing, head over to g2m's free resources page.

g2m Solutions help clients transform their websites into "lead generation engines" and increase the quality and quantity of leads. 

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Articles by Chris Fell
5 Ways to Align Your Sales and Marketing Teams

5 Ways to Align Your Sales and Marketing Teams

Marketing

Alignment between Sales and Marketing has been a challenge for organisations through the ages. Now, fundamental changes in your buyer’s behaviour are increasingly creating misalignment between these two functional areas. Misalignment... read more

Goldilocks and The Three Stages of Lead Generation

Goldilocks and The Three Stages of Lead Generation

Marketing

Just like Goldilocks’ quest to find the porridge that’s just right, the challenge for marketers is to get the temperature of their content just right – not too cold and... read more

How To Grow Your Business Using the Content Marketing Domino Effect

How To Grow Your Business Using the Content Marketing Domino Effect

Content Marketing

I love those crazy Youtube videos where dozens of (usually nerdy) students have spent weeks crawling around on hands and knees laying out hundreds of thousands of dominoes, all in... read more

Is Your Business' Lead and Revenue Generation at Boiling Point?

Is Your Business’ Lead and Revenue Generation at Boiling Point?

Marketing

I was at a business planning workshop last week given by the Equus Group where we watched a short 2 minute video called 212 Degrees that set the scene for... read more

The Digital Marketing Disconnect: The Vaccum Facing Business Leaders

The Digital Marketing Disconnect: The Vaccum Facing Business Leaders

Digital Marketing

1

“There is a digital disconnect in executive ranks, a leadership vacuum created by a mismatch between expertise and authority.” So says Jake Scrofman in The Harvard Business Review Blog. This... read more

How Good Agencies Should Help Transform Your Revenue Generation

How Good Agencies Should Help Transform Your Revenue Generation

Strategy

When you think about your marketing partners, do you think to yourself, “I really need a firm that can transform my business.” (As a business owner or leader its possible... read more

Why Business Leaders Must Shift Budgets From Sales to Marketing

Why Business Leaders Must Shift Budgets From Sales to Marketing

Marketing

1

The simple answer to this question is because the way your customers are buying is changing. But here is the explanation. Multiple respected research firms such as Forrester, Gartner, The... read more

The Business Leaders 7 Step Guide to Website Redesign

The Business Leaders 7 Step Guide to Website Redesign

Online Marketing

For business owners and their marketing managers, the role of the firm’s website has fundamentally changed. A firm’s website is a key asset in generating a consistent stream of leads... read more

Why Marketers Are Now Your Best Salespeople

Why Marketers Are Now Your Best Salespeople

B2B Marketing

I know I’m beginning to sound like a broken record: But the research we read from many marketing research firms such as Forrester, Gartner and IDC tells the same story... read more

5 Key Indicators of a High Performance B2B Marketing Strategy

5 Key Indicators of a High Performance B2B Marketing Strategy

B2B Marketing

Many b-to-b CMOs find themselves in a tricky position. The evolution of the buyer’s journey means that many CMOs and their teams are taking on an expanded scope of responsibilities... read more

3 Hot Tips For Managers To Improve Your Lead Generation Process

3 Hot Tips For Managers To Improve Your Lead Generation Process

Sales Management

The increasingly digital world in which we all live is a giant portal of buying information and data; a tsunami of content at the fingertips of any purchaser with an... read more

The 7 Things Every Business Leader Needs to Know About Their Website Design

The 7 Things Every Business Leader Needs to Know About Their Website Design

Online Marketing

1

We are well and truly in the era of the online buyer. Every business needs to understand how buyers commence their buying journey and how to exert influence over that... read more

How to Use Content Marketing for Lead Generation: New Research!

How to Use Content Marketing for Lead Generation: New Research!

Content Marketing

3

Content marketing’s star continues to rise in its role as a key tactic for lead generation. B2B businesses need to address the increasing importance of content marketing according to just-released research... read more

Responsible for Revenue? The One Data Point You Need to Know!

Responsible for Revenue? The One Data Point You Need to Know!

Business Intelligence

On average, customers will will contact a sales rep after they have independently completed about 60% of the purchasing decision process. So says a recent survey by the highly respected... read more

How Much Money Should Your Business be Spending on Marketing?

How Much Money Should Your Business be Spending on Marketing?

Marketing

B2B Marketing’s core role is to generate leads that convert to revenue. Therefore, it’s self evident that investing in marketing is important to your business growth. Well quite. But exactly... read more