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Profile: Chris Abraham

Chris Abraham is a leading expert in digital: social media marketing, Internet privacy, online reputation management (ORM), and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Chris is a social media and digital PR consultant and founder of Gerris digital.

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; and, for what it’s worth, Chris has a Klout of 77 the last time he looked.

Chris is currently Director of Social Media at Unison Agency, where he is expanding their social media offerings by starting a social media practice. Unison is an integrated brand agency combining strategic, creative, and technology services to help their clients build and strengthen their brands.

Chris recently completed a five-month contract with Reputation.com as Team Lead, Special Projects, in sales for their "Whale Hunting" team. Chris was one of two whale hunters tasked with closing clients for their high-end Picasso Online Reputation Management (ORM) and Executive Privacy products, from $10,000-$100,000/month campaigns for high-net-worth and high-profile individuals and Fortune 500 companies.

Prior to Reputation.com, Chris ran his own digital PR and marketing company, Abraham Harrison, LLC, from Washington, DC, Portland, Oregon, and Berlin, Germany, with clients including: Kimberly Clark, The Daily, Habitat for Humanity, Greenpeace, The Fresh Air Fund, International Medical Corps, Sharp, Pew, Alzheimer’s Association, and others. Previous to starting AH, Chris worked on the Interactive Team at Edelman Public Affairs in Washington, DC, consulting with clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.

In the early nineties, Chris joined The Meta Network, a seminal online virtual community based in Washington, and so began his career as an expert in online community development, social media, social networking, and online collaboration. Chris has had a web presence since 1993 and started blogging in 1999, focusing on community, connection, innovation, and brand extension. As a technologist, Chris has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.

Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University's SIPA school and the American University in Washington, DC, the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board, and a Renaissance Weekend participant since 2001. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet's BNet.

Chris received his BA in American Literature from The George Washington University, studied American Literature at the University of East Anglia in Norwich, England, studied French at the University of Hawaii, and studied German at both the Washington and Berlin Goethe-Instituts. In addition to the Huffington Post, Chris blogs for his own blog, ChrisAbraham.com, for Biznology.com, for Socialmedia.biz, and for MarketingConversation.com. Chris has written for AdAge’s DigitalNext and Global Idea Network blogs.

Chris is indulging his mid-life crisis by buying a motorcycle and taking up the shooting sports including trap and target shooting with both rifle and pistol. Until he gets the novelty of gun ownership out of his system, you’ll find Chris in South Arlington, Virginia, right across the river from his beloved Washington, DC.

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Articles by Chris Abraham
How to Be a Google+ Success

How to Be a Google+ Success

It just occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network — or even a social layer — it’s a global reboot... read more

Google+ on Its Third Birthday

Google+ on Its Third Birthday

I have been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist. If... read more

Social Networking Services Should be Facilitated Not Controlled

Social Networking Services Should be Facilitated Not Controlled

Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the... read more

Online Communities are Not Virtual

Online Communities are Not Virtual

Do you think that people who play Second Life, World of Warcraft, Xbox Live, MMOGs, and MMORPGs are freaks? Do you consider message boards, forums, virtual realities, and virtual communities... read more

Successful SNS’s Should be Modeled on the College Campus

Successful SNS’s Should be Modeled on the College Campus

The future of Social Network Services (SNS) can be discovered on High School and College campuses. I believe that topic-specific “vertical” SNS’s are very important, but I also think that... read more


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Digital Advertising is Ephemeral

Digital Advertising is Ephemeral

Digital Marketing

I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Advertising works only as long as you write checks. Generally, the more... read more

So What is Native Advertising?

So What is Native Advertising?

Native Advertising

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the... read more

New York Times: All’s Fair in Love and Marketing

New York Times: All’s Fair in Love and Marketing

Marketing

2

BuzzFeed released an internal memo from the New York Times titled “Innovation” (you can read it in full and in color on Scribd). I have done a cursory read and... read more

Google Integrating G+ Pages and YouTube Channels

Google Integrating G+ Pages and YouTube Channels

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google, but Google+ isn’t dead. In fact, it’s becoming more and more... read more

Lurkers Are The 99.989% Of Social Media

Lurkers Are The 99.989% Of Social Media

Sam Fiorella, Partner at Sensei Marketing, recently wrote “Community Management: The 90-9-1 Rule is Dead,” about how the old concept that 90% of all your followers are just lurking, 9%... read more

You Must Live Tweet Your Live Events

You Must Live Tweet Your Live Events

I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you!... read more

Search and Replace Will Change Your Blog Forever

Search and Replace Will Change Your Blog Forever

If you’ve been blogging for a long time, your life has probably changed a number of times. You’ve developed a history that has been, until now, etched in stone. But... read more

Remember LinkedIn for Social Media Marketing

Remember LinkedIn for Social Media Marketing

1

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing... read more

Know Thyself–The Only Road to Digital Marketing Success

Know Thyself–The Only Road to Digital Marketing Success

Digital Marketing

People can see you’re fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. Go ahead and wear that wig or those lifts. Go ahead... read more

Social Media is a Life Sentence

Social Media is a Life Sentence

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life... read more