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Profile: Chris Abraham

Chris Abraham, President and COO of Abraham Harrison, is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media.

Prior to starting Abraham Harrison, Chris was a member of the Interactive Team at Edelman Public Affairs in Washington, DC, consulting with clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.

In the early nineties, Chris joined The Meta Network, a seminal online virtual community based in Washington, and so began his career as an expert in online community development, social media, social networking, and online collaboration. Chris has had a web presence since 1993 and started blogging in 1999, focusing on community, connection, innovation, and brand extension. As a technologist, Chris has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.

Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University's SIPA school and the American University in Washington, DC, and is the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet's BNet.

Chris received his BA in American Literature from The George Washington University, studied American Literature at the University of East Anglia in Norwich, England, and studied French at the University of Hawaii. He splits his time between Berlin, Germany, and Washington, DC.

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Articles by Chris Abraham
Tweet Like Guy Kawasaki for Twitter Success

Tweet Like Guy Kawasaki for Twitter Success

People love and hate my friend Guy Kawasaki. Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much, Guy Kawasaki is too ‘popular’... read more

Asking is Essential in Social Media Marketing

Asking is Essential in Social Media Marketing

I know I promised a comprehensive HOWTO in last week’s blog post, Your social campaign needs 1000x followers but I was spending time with NPR over the weekend, as heard... read more

Lowering Your Social Media Inhibition

Lowering Your Social Media Inhibition

I bet you are wondering why I am constantly begging you to stop being coy, a nice guy, putz, wimp, wuss, wall flower, git, used-car salesman, poseur, recluse, hermit, fool,... read more

Your Social Campaign Needs 1000x Followers

Your Social Campaign Needs 1000x Followers

Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber, Gaga, and Katy. Godin and (skinny) Brogan only... read more

3 Signs Your Social Media Shout is a Whisper

3 Signs Your Social Media Shout is a Whisper

Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.”... read more


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Social Media Tip: People Don’t Like Being Collected

Social Media Tip: People Don’t Like Being Collected

You know how much I am obsessed with “long-tail blogger outreach,” right? I am a man possessed! That said, I really don’t collect people. People don’t like being collected. They... read more

Blogger Outreach Is More PR Than Social Media

Blogger Outreach Is More PR Than Social Media

Public Relations

2

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and... read more

Kiss Your Line-of-Shame Smack on its Social Media Lips!

Kiss Your Line-of-Shame Smack on its Social Media Lips!

If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the... read more

Treat Social Like the Media Empire It Is

Treat Social Like the Media Empire It Is

If you read your local newspaper or a typical magazine, you’ll realize that most journalism is specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman;... read more

In Praise of Social Media Mediocrity

In Praise of Social Media Mediocrity

My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content... read more

You’ve Gotta Blog Like There’s Nobody Watching

You’ve Gotta Blog Like There’s Nobody Watching

I have been thinking about the posts of the most successful bloggers and social media sharers and I believe one of the things they all have in common is that... read more

Channel Your Exceptional SXSW Social Mojo All Year Long

Channel Your Exceptional SXSW Social Mojo All Year Long

Strategy

Most agencies identify with the saying, “the cobbler’s children always go barefoot” — except during SXSW when even the most frugal practitioner doffs their sack cloth and dons their dancing... read more

Facebook Paid Sponsored Content Will Meet You Only Halfway

Facebook Paid Sponsored Content Will Meet You Only Halfway

1

After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook‘s detailed fact check), I thought I... read more

Your Fans Want to Know Exactly How You Did It

Your Fans Want to Know Exactly How You Did It

Strategy

People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do... read more

Mea Maxima Culpa Marketing

Mea Maxima Culpa Marketing

Marketing

Something’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe into the Universe. This is true about everything. I guess character is what shows when... read more