Profile: Chris Abraham

Tweet Like Guy Kawasaki for Twitter Success
People love and hate my friend Guy Kawasaki. Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much, Guy Kawasaki is too ‘popular’... read more

Asking is Essential in Social Media Marketing
I know I promised a comprehensive HOWTO in last week’s blog post, Your social campaign needs 1000x followers but I was spending time with NPR over the weekend, as heard... read more

Lowering Your Social Media Inhibition
I bet you are wondering why I am constantly begging you to stop being coy, a nice guy, putz, wimp, wuss, wall flower, git, used-car salesman, poseur, recluse, hermit, fool,... read more

Your Social Campaign Needs 1000x Followers
Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber, Gaga, and Katy. Godin and (skinny) Brogan only... read more

3 Signs Your Social Media Shout is a Whisper
Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.”... read more

Social Media Tip: People Don’t Like Being Collected
You know how much I am obsessed with “long-tail blogger outreach,” right? I am a man possessed! That said, I really don’t collect people. People don’t like being collected. They... read more

Blogger Outreach Is More PR Than Social Media
2The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and... read more

Kiss Your Line-of-Shame Smack on its Social Media Lips!
If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the... read more

Treat Social Like the Media Empire It Is
If you read your local newspaper or a typical magazine, you’ll realize that most journalism is specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman;... read more

In Praise of Social Media Mediocrity
My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content... read more

You’ve Gotta Blog Like There’s Nobody Watching
I have been thinking about the posts of the most successful bloggers and social media sharers and I believe one of the things they all have in common is that... read more

Channel Your Exceptional SXSW Social Mojo All Year Long
Most agencies identify with the saying, “the cobbler’s children always go barefoot” — except during SXSW when even the most frugal practitioner doffs their sack cloth and dons their dancing... read more

Facebook Paid Sponsored Content Will Meet You Only Halfway
1After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook‘s detailed fact check), I thought I... read more

Your Fans Want to Know Exactly How You Did It
People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do... read more

Mea Maxima Culpa Marketing
Something’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe into the Universe. This is true about everything. I guess character is what shows when... read more

