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Profile: Chelsea Hejny

Chelsea Hejny is a social media writer for ShortStack, a Facebook platform-based application helping businesses build customized apps for Facebook Pages that maximize their social media presence and potential. 

 

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Articles by Chelsea Hejny
6 Ways to Say “Thanks” to Your Facebook Fans

6 Ways to Say “Thanks” to Your Facebook Fans

Thanksgiving is days away. Even if some of your users don’t celebrate Thanksgiving, the holiday season is reason enough to says “thanks.” Plus, most people kinda like freebies and good-hearted... read more

How to Evaluate the Success of Your Facebook Ad Campaign

How to Evaluate the Success of Your Facebook Ad Campaign

After each Facebook ad campaign we run, we write a quick Ads Performance Report. This helps us determine the advertising efforts that worked and the ones that didn’t. If your... read more

Creative Facebook Contests that Increased Page Likes

Creative Facebook Contests that Increased Page Likes

Hamish McWhirter is a senior designer and social media strategist for the agency Halo. Halo designs all types of media, including Facebook apps and websites for folks like Russell Brand,... read more

5 Facebook Updates that Affect the Holiday Season

5 Facebook Updates that Affect the Holiday Season

In the past couple months there have been Facebook platform updates, new product releases and proof that social commerce is in an upswing. For businesses on Facebook, it’s important to... read more

How to Target Holiday Shoppers with Facebook’s Targeting Features

How to Target Holiday Shoppers with Facebook’s Targeting Features

Facebook’s post targeting feature lets Page admins create content for specific groups of their Fans by age, gender, interested in, relationship status, language, education, and location (country, state, city). With... read more


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6 Ways to Customize your Facebook Page for the Holidays

6 Ways to Customize your Facebook Page for the Holidays

Since Facebook updated their design to Timeline, businesses have more customization options than ever. Timeline’s features are flexible and customizable so you can transform your business’s Facebook Page for the... read more

5 Major Reasons Your Business Can’t Afford to Avoid The Holidays

5 Major Reasons Your Business Can’t Afford to Avoid The Holidays

Strategy

The holiday season poses a great opportunity for businesses wanting to engage and improve the size of their online audiences. From a return on investment standpoint, the holiday season is... read more

6 Holiday-Themed Ideas For Using Facebook Offers

6 Holiday-Themed Ideas For Using Facebook Offers

Does your business have a Facebook strategy ready for this upcoming holiday season? You should! The holidays are the perfect time to try out some of Facebook’s newest features, including... read more

Facebook Offers: Facebook’s Golden Child Product For Businesses

Facebook Offers: Facebook’s Golden Child Product For Businesses

I first came across Facebook Offers, Facebook’s latest and coolest feature, on September 6th. Although I’m not a fan of the cupcake bakery Sprinkles on Facebook–partly because there isn’t one... read more

Must-Know Rules for Protecting and Sharing Content On Social Media

Must-Know Rules for Protecting and Sharing Content On Social Media

Content Marketing

Image from 33rockers.com Is it social sharing or is it plagiarism? It’s a fine line. Social media has a high tolerance for plagiarism, but should your business have a similar... read more

How To Start Your Social Media Routine Today

How To Start Your Social Media Routine Today

Image courtesy of whitneymayparker.com Having a solid social media routine set in place is imperative for any business looking to build a healthy social media presence, and critical to reap... read more

Everything Your Social Media Guru Didn’t Tell You About Facebook Marketing [ShortStack eBook Quick View]

Everything Your Social Media Guru Didn’t Tell You About Facebook Marketing [ShortStack eBook Quick View]

Books

ShortStack is excited to announce the release of our first eBook! Everything Your Social Media Guru Didn’t Tell You About Facebook Marketing is now available for download on our Facebook... read more

How to Build Online Trust [Infographic]

How to Build Online Trust [Infographic]

Mark Smicklas, a digital strategist from Intersection Consulting, shared an infographic on Social Media Explorer titled “The Path to Building Online Trust.” Smicklas walks you through eight steps to building... read more

3 Things to Avoid to Prevent Your Facebook Page From Getting Shut Down

3 Things to Avoid to Prevent Your Facebook Page From Getting Shut Down

1

Having a Facebook brand Page is a privilege, not a right. If you don’t follow Facebook’s rules, the hugely popular social media platform reserves the right to reject or remove... read more

All Fake, Duplicate and Cat Facebook Profiles Will Be Deleted

All Fake, Duplicate and Cat Facebook Profiles Will Be Deleted

24

Do you currently maintain a personal Facebook profile for your cat? Or have a second profile with a fake name just for logging in to other sites? If so, your... read more