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Profile: Chad Pollitt
Articles by Chad Pollitt
New Year’s Eve & Mobile Marketing with Svedka Vodka
As the new year approaches many of you will be making your traditional celebratory plans. Those of you who enjoy a good vodka martini may have a bottle of Svedka... read more
2012 Will Divide SEO Practitioners Into Two Camps
7A lot has changed this year in SEO. Google’s algorithm has always had changes, but this year ushered in perhaps some of the biggest and most important changes that will... read more
10 No-No’s For Inbound Marketers Over The Holiday
1The holiday season is nice and relaxing for many different types of careers. If you work in manufacturing your plant is probably shut down. If you work for the government... read more
Visitor Flow Visualization via Google Analytics
1On October 19th Google announced a new free feature in Google Analytics called Visitors Flow. This feature can easily be accessed at the bottom of the Audience selection in the... read more
Inbound Marketing Lessons Learned from a Rickroll Prank
2Ever been Rickrolled? Do you know what it is? Rickrolling is the act of tricking someone into clicking on a seemingly relevant link, but instead of the link arriving on... read more
9 Steps for Creating Corporate Social Media Governance
Social media governance is a set of business processes put in place to support the social vision of a company with relevant targets and guidelines. Its purpose is five fold... read more
16 Take-a-ways From the Science of SEO
Attending Hubspot webinars is a regular occurrence here in the Kuno labs. Dan Zarrella’s The Science of SEO was no exception. Dan is known as the “Social Media Scientist” across... read more
The 5 Stages of Corporate Social Media Maturity
Thanks to the wonderful social media work at Forrester Research we now have a succinct model which allows companies to identify where they reside in social media maturity and adoption.... read more
How the US Marine Corps Uses Social Media – The Social Corps
The US Marine Corps published their “The Social Corps” earlier this year in order to establish social media principles, guidance, security and family guidelines for Marines and leaders. The document... read more
The Inbound Marketer’s Creed – Emulating Military Tradition
The military can provide many valuable lessons and examples worth emulating for today’s business and marketing professionals. Inbound marketing is no exception. Whether the lessons come from Sun Tzu’s Art... read more
Why Only 3 Major Social Media Platforms Can Thrive at One Time
Some people aren’t aware, but there are actually thousands of social media websites out there in the vastness of the Internet. The large majority of which are mostly unknown in... read more
Google Plus – A Facebook Killer? Try Getting Past MySpace First
2Perhaps the hottest conversation going on right now in inbound marketing is Google’s newest foray into social media – Google+. There is certainly no shortage of blog commentary and excitement... read more
The Top Secret Inbound Marketing Shortcut Only the Insiders Know
After years of working in the inbound marketing business one thing is clear – many, many people seem to be looking for the golden fleece of the Internet. That one... read more
How to Build an SEO Keyword Sitemap for On-page Optimization
1Before any line of code is written or design is considered, the proper way to launch a new website for inbound marketing is to determine the pages and subpages required... read more
The Inbound Marketer’s Link Building SEO Glossary
We recently received inquiries on some of the terminology in the 15 Effective Link Building Techniques for SEO blog post. The below is a glossary for inbound marketers to reference... read more
