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Profile: Chad Pollitt
Articles by Chad Pollitt
Want to be Google’s Valentine 365 Days a Year?
This is not a post about some super-secret keyword density, proximity or dispersion formula, new link building techniques or technical SEO mumbo jumbo that will make Google love your website.... read more
6 Reasons Why You Have Twitter All Wrong
1There are too many unicorns, bean stalks and Hobbits to count when it comes to social media, especially Twitter. Many from the species Expertum Social Medium help fan the mythical... read more
Facebook Reaches Out to Assist Military Organizations with Social Media
Historically, the U.S. Military, branches, units and bases have been slow or resistant to integrate fads, trends and new societal norms. However, social media has been swiftly adopted and utilized... read more
What Black Hat Content Marketing For SEO Looks Like
1Over the years Kuno has published blog posts, guides and whitepapers documenting black hat inbound marketing tactics and why they should be avoided. One that we’ve failed to mention is... read more
6 Tips for Deploying Geo-targeted Microsites for Local Search
It’s not uncommon for Kuno to take on a new client with specific Internet geo-targeting goals. This is a different beast compared to most SEO-centric campaigns. Budget is the ultimate... read more
The 11 Personas of Inbound Marketing Deniers
2Over the years Kuno has seen a plethora of objections, reasons why not and push back from people who generally don’t believe in the principals of inbound marketing. Many of... read more
Debunking Inbound Marketing Groupthink with Multivariate Testing
Multivariate and A/B testing has been around for many years. The process is straight forward – make two or more variations of a webpage and randomly rotate them to visitors... read more
Why SEOs are Finding Themselves Reporting to Content Marketing
Some SEO practitioners are having a hard time adjusting to the many new changes in Google’s ranking algorithm, indexing system, and Google’s plunge into social media. On the other hand,... read more
Top 10 Fibs About SOPA & PIPA – The Death Star of the Internet?
Today the Internet is buzzing about our government’s attempt to undo the Internet as we know it today. These bills in the House and Senate will certainly do that. Websites... read more
Pre vs. Post Content Marketing – Referral Analytics Revealed [Data]
As demonstrated in Conversions with Branded versus Non-branded Search, we recently did a thorough 26 month examination of our website analytics. This led to splitting the data in half, pre-content... read more
Organic B2B Social Media Conversion Rates Revealed [Data]
As mentioned in previous posts, Kuno recently dug through 26 months of analytics, chopped them up, diced them, examined every possible angle and generally ran them through the ringer in... read more
Search Engine Optimization is not Dying – Merely Morphing
1It seems like every other day another SEO insider is blogging about the emergence of inbound marketing as the new SEO. As a matter of fact, Rand Fishkin of SEOmoz... read more
Conversions with Branded Versus Non-Branded Search [SEO Data]
Visits from organic searches containing your own company brand name convert at a higher rate than non-branded searches right? This makes absolute sense because visitors that already know you are... read more
5 Reasons Why Meta Keywords are STILL Important for SEO
There are three schools of thought concerning the Meta keyword tag for SEO. The first school is blissfully ignorant that Google admitted back in 2009 they completely ignore the tag... read more
12 Steps to Audit Your Competitor’s SEO
4There are over 200 attributes Google looks at in their search algorithm when determining where a website should rank. Many of them are known while others remain mysterious. Additionally, the... read more
