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Profile: Chad Pollitt
Articles by Chad Pollitt
Separating Fact from Fiction – SEO Keyword Research
When doing keyword research for SEO it is very important to access the most accurate data possible. Otherwise, all of your hard work may be for not. It’s not uncommon... read more
The Evolutionary Stages of Inbound Marketing – Which Generation are You?
Inbound marketing has come a long way since visionaries like Brian Halligan and Dharmesh Shah coined today’s denotation back in the middle of the last decade. It’s a continuation of... read more
10 Reasons NOT To Use Social Media Marketing
Social media marketing is all of the rage in marketing circles today. It seems as if everyone is writing about it, reading about it and deploying campaigns. Large brands to... read more
3 Required Steps for Social Media Monetization
1With so much social media marketing blabber out there on the Internet it can be a challenge to sift the good from the bad. Many gurus like to write about... read more
Redefining Influence – A Post #IMS11 Social Media Debate
1There is a lot of debate surrounding how to identify real relevant brand influencers, how to reach them and how to educate them effectively while tracking the effects of their... read more
11 Steps to Developing a Successful Lead Nurturing Campaign
Developing a well thought-out converting lead nurturing email campaign is not easy. The process can take three plus hours per landing page without a good plan in place. This post... read more
6 Reasons to Issue Online Press Releases for Inbound Marketing
Whether online or offline, press releases should announce an event, performance, new product or service, or other newsworthy item to the press. However, if the press release is only sent... read more
3 Simple but Often Forgotten Presentation Tips – Webinars or Live
1There are thousands of books on presentations and public speaking, so the below isn’t new rocket science. However, after frequently attending online and offline presentations and giving them too, it... read more
How to Successfully Coalesce Lead Nurturing, Email & Mobile Marketing
With mobile and smart phone adoption increasing at a rapid pace inbound marketers are scrambling to figure out the best way to deploy campaigns on this emerging platform (mobile sites,... read more
Avoiding Website Bloat with Calls-to-action and Segmentation
Have you ever seen one of those cars on the road that has every after-market item ever made for that particular model vehicle attached to it? You’ve seen them. They... read more
Measuring Social Media Marketing With Crowdbooster – An Initial Assessment
3There’s a lot of buzz surrounding yesterday’s public beta release of the social media marketing measurement tool Crowdbooster. In fact, it’s been mentioned in Forbes, The New York Times, Techcrunch,... read more
Social Media, Truths & Lies – Content Consumers Beware
Have you ever met someone that shared an outrageous story they found on the Internet? It must be true because it’s on the Internet right? Wrong – Just because a... read more
Understanding Search Intent from Demographics & Website Analytics
It is quite common for business owners and marketing professionals to consume a daily dose of Internet analytics. Overtime, the consumer of said analytics will begin to develop a close... read more
Should We Believe 100% Of Google’s Recommendations For SEO?
3There are two types of SEO practitioners out there – Google purists and Google realists. Purists take everything Google says as doctrine and if anyone questions it they are blasphemous.... read more
Content Marketing Can Have an 82% SERP Impact on Google
4Years ago, before content marketing was consciously deployed and search engine optimization (SEO) was even a buzz word, SEO was frequently divided into three areas – On-page factors, off-page factors... read more
