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Profile: Chad Pollitt

Chad Pollitt is a decorated veteran of Operation Iraqi Freedom and former Army Commander; a member of a Forbes Top 100 List, and the VP of Marketing at DigitalRelevance. He’s a regular contributor to Huffington Post, LinkedIn Pulse and SocialMediaToday. He has been creating profitable online campaigns for over 11 years and recently wrote and published the book "51 Things Your Mother Taught You About Inbound Marketing." His other digital marketing related articles have been published in dozens of newspapers, magazines, and websites throughout the world.

With more than 10 million dollars of tracked ROI for SEO alone, he has been a guest lecturer, keynote presenter and featured on multiple radio shows, podcasts and internationally renowned publications. He managed and contributed to the “Best Inbound Marketing Blog” according to MarketingSherpa readers in 2012.

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Articles by Chad Pollitt
The Biggest Content Marketing Mistake Brands Make Today

The Biggest Content Marketing Mistake Brands Make Today

Content Marketing

Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their... read more

Finding Out Her Content Marketing Was Dying Was Beyond Devastating. So She Did THIS… You’ll Need Tissues.

Finding Out Her Content Marketing Was Dying Was Beyond Devastating. So She Did THIS… You’ll Need Tissues.

Content Marketing

OK, maybe you won’t really need tissues, but this headline was definitely inspired by Andy Hollandbeck’s poignant post on Upworthy, “that site that publishes those headlines.” Thanks for the idea... read more

Top 10 Quotes From Kenny Powers, Hypothetical Digital Marketer

Top 10 Quotes From Kenny Powers, Hypothetical Digital Marketer

Digital Marketing

1

For those who can stomach blissfully ignorant confidence, arrogance and narcissism, HBO’s Eastbound and Down, featuring Danny McBride as Kenny Powers, is a tear-jerking riot. The show features Kenny as... read more

11 Content Promotion Housekeeping Tips for Earned Media

11 Content Promotion Housekeeping Tips for Earned Media

Content Marketing

Because marketing resources are both finite and precious, it’s important to get the most miles out of every campaign and effort deployed in the name of marketing, PR and sales.... read more

How Klout Is Poised To Clean LinkedIn’s Content Clock

How Klout Is Poised To Clean LinkedIn’s Content Clock

4

In May of last year I wrote, “Why LinkedIn Just Got Less Appealing,” to voice the displeasure of myself and many others regarding LinkedIn Today’s (now called Pulse) abrupt content... read more


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Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing

Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing

Content Marketing

2

Many in the online marketing and PR arena are abuzz about Mark Shaefer’s recent post on a concept he terms “content shock.” Its implications have the potential to impact the... read more

13 Content Distribution and Promotion Channels and Their Perceived Value

13 Content Distribution and Promotion Channels and Their Perceived Value

Content Marketing

Content marketing was all the rage last year and will continue to be for the foreseeable future. Adoption rates have skyrocketed among brands around the world. Every minute of every... read more

Top 10 Content Distribution and Promotion Thought Leaders

Top 10 Content Distribution and Promotion Thought Leaders

Content Marketing

With the year coming to a close, it’s time to take a look back and identify those folks we believe had the biggest impact on the emerging content distribution and... read more

The 7 Steps of the Inbound Marketing Campaign Process

The 7 Steps of the Inbound Marketing Campaign Process

Marketing

The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability.... read more

The Dirty Little Secret Of Content Marketing

The Dirty Little Secret Of Content Marketing

Content Marketing

Guess what? The only person who truly cares about the quality of your content is you. Pretty harsh, huh? It’s true, even if your content earns tens of thousands of... read more

10 Digital Marketing Predictions For 2014

10 Digital Marketing Predictions For 2014

Digital Marketing

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It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take... read more

6 Inadequate Assumptions Most Content Marketers Make Today

6 Inadequate Assumptions Most Content Marketers Make Today

Content Marketing

As stated in “Content Is King, But Distribution Is Queen and She Wears the Pants,” only 36 percent of content marketers feel they use their content effectively. This means the... read more

7 Reasons Not To Trust Google+ Usage Numbers Today

7 Reasons Not To Trust Google+ Usage Numbers Today

6

On October 29th, Alistair Barr of USA Today published an article publicizing Google’s recent announcement of a 58 percent jump in users. Google’s head of social, Vic Gundotra, announced some... read more

Content Is King, But Distribution Is Queen And She Wears The Pants

Content Is King, But Distribution Is Queen And She Wears The Pants

Content Marketing

The title of this article is a direct quote from Jonathan Perelman of BuzzFeed and was featured in Ryan Skinner’s article, “Great Content Is Not Enough,” on the Forrester blog.... read more

Embrace Digital Personas Now Before It’s Too Late

Embrace Digital Personas Now Before It’s Too Late

Digital Marketing

As marketing continues to evolve, so does the tried and true exercises marketers have been doing for decades. Persona development is not exempt from this trend. Traditional persona development is... read more