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Profile: Chad Pollitt

Chad Pollitt is a decorated veteran of Operation Iraqi Freedom and former Army Commander; a member of a Forbes Top 100 List, and the VP of Audience at Relevance. He’s a regular contributor to Huffington Post, LinkedIn Pulse and SocialMediaToday. He has been creating profitable online campaigns for over 11 years and recently wrote and published the book "51 Things Your Mother Taught You About Inbound Marketing." His other digital marketing related articles have been published in dozens of newspapers, magazines, and websites throughout the world.

With more than 10 million dollars of tracked ROI for SEO alone, he has been a guest lecturer, keynote presenter and featured on multiple radio shows, podcasts and internationally renowned publications. He managed and contributed to the “Best Inbound Marketing Blog” according to MarketingSherpa readers in 2012.

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Articles by Chad Pollitt
The 2014 State of Ecommerce SEO

The 2014 State of Ecommerce SEO

It’s no secret that SEO has been on a rollercoaster ride the last few years. This is particularly true for ecommerce companies. Google and the other search engines have made... read more

Introducing the Content Promotion Ecosystem

Introducing the Content Promotion Ecosystem

Content Marketing

3

The content promotion industry is starting to grow up. It’s now being regularly written about by marketers and communications professionals of all stripes. Hell, we even created an entire publication... read more

Alarming Facts CMOs Should Know About Banner Ads

Alarming Facts CMOs Should Know About Banner Ads

Online Marketing

With banner ads set to turn 20 years old next year, brands are still pouring billions of dollars into them. It’s long been known that banner blindness is pervasive, click-through... read more

Enterprise Budgeting for Effective Content Promotion and Distribution [Data]

Enterprise Budgeting for Effective Content Promotion and Distribution [Data]

Content Marketing

As 2014 moves forward, more and more brands are starting to plan and deploy promotion and distribution strategies to maximize their content marketing effectiveness. The revelation from Ryan Skinner of... read more

The Role of Social Media in Consumer Decision Making

The Role of Social Media in Consumer Decision Making

In his new ebook, Social Pros All-Stars: Career Paths from 27 Big Company Social Media Professionals, Jay Baer explores the similarities and differences between enterprise social media marketing professionals. He... read more


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The Best Place To Hide A Dead Body Is Page Two Of Google

The Best Place To Hide A Dead Body Is Page Two Of Google

The title of this post is quite attention-grabbing and packs a powerful message. It certainly caught my attention when the quote was dropped on inbound.org by Dharmesh Shah on April... read more

Content Curation and the Interest Graph: Delivering Context to the Consumer

Content Curation and the Interest Graph: Delivering Context to the Consumer

Content Marketing

2

In December, an article I wrote “Content Is King, But Distribution Is Queen and She Wears the Pants” was nominated and won an end-of-the-year contest for the best content marketing... read more

SlideShare: The Undisputed Heavyweight Champion of B2B Social Media Marketing

SlideShare: The Undisputed Heavyweight Champion of B2B Social Media Marketing

B2B Marketing

If you’re a B2B marketer who hasn’t been bitten by the SlideShare bug yet, let me help infect you. Many thought leaders have written posts to sing its praises over... read more

Discover, Curate, Amplify and Measure the Most Engaging Content About Your Brand

Discover, Curate, Amplify and Measure the Most Engaging Content About Your Brand

Content Marketing

Earned media’s power to drive business has been well-documented for decades. In fact, the entire public relations (PR) industry was built on earning media. But never in the history of... read more

Overcoming the 7 Greatest Content Marketing Challenges of 2014

Overcoming the 7 Greatest Content Marketing Challenges of 2014

Content Marketing

Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full... read more

What This Content Marketer Does Is By Far The Most Insane Thing I’ve Seen In My Life

What This Content Marketer Does Is By Far The Most Insane Thing I’ve Seen In My Life

Content Marketing

There he goes again, creating all that helpful and compelling content and publishing it on his company’s rarely visited blog. It’s not that the content is bad or that he’s... read more

To the Brand Behind Me in the SERPs on Google

To the Brand Behind Me in the SERPs on Google

Dear Brand Behind Me in the SERPs (search engine results pages) on Google, You don’t know me. You have no clue what my life has been like since January of... read more

The Biggest Content Marketing Mistake Brands Make Today

The Biggest Content Marketing Mistake Brands Make Today

Content Marketing

Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their... read more

Finding Out Her Content Marketing Was Dying Was Beyond Devastating. So She Did THIS… You’ll Need Tissues.

Finding Out Her Content Marketing Was Dying Was Beyond Devastating. So She Did THIS… You’ll Need Tissues.

Content Marketing

OK, maybe you won’t really need tissues, but this headline was definitely inspired by Andy Hollandbeck’s poignant post on Upworthy, “that site that publishes those headlines.” Thanks for the idea... read more

Top 10 Quotes From Kenny Powers, Hypothetical Digital Marketer

Top 10 Quotes From Kenny Powers, Hypothetical Digital Marketer

Digital Marketing

1

For those who can stomach blissfully ignorant confidence, arrogance and narcissism, HBO’s Eastbound and Down, featuring Danny McBride as Kenny Powers, is a tear-jerking riot. The show features Kenny as... read more