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Profile: Chad Pollitt
Articles by Chad Pollitt
2009 Called. . . They Want Their SEO Strategy Back!
The good ol’ days of 2009 – weren’t they great? Back then, an SEO practitioner could do keyword research on fat-head phrases, create awful content around them, sculpt page titles... read more
What If Chuck Norris Was An Internet Marketer? [Jokes]
1Everybody knows that Chuck Norris is invincible, right? His strength makes Superman look like a wimp, and makes Zeus appear to be a mere mortal. Everything he does strikes fear... read more
Marketing’s Post-tragedy Obligation to Society
On Monday, the world witnessed yet another senseless act of violence with the explosions during the Boston Marathon. This is one of many senseless acts of mass violence that occurs... read more
Top 10 Quotes – If Samuel L. Jackson Were An Internet Marketer
Samuel L. Jackson has gained quite the reputation over the years for having unforgettable lines in many movies. So much so, in fact, the online engagement around the 2006 film... read more
The Inbound Marketer’s Checklist for Launching a New Website
Launching a new website can be a challenging task for any brand. Even seasoned online marketing professionals can struggle to manage the multitude of tasks that must occur in order... read more
7 Reasons Inbound Marketers Should Embrace Earned Media
As previously described, earned media is analogous to organic product placement in a sitcom – it’s the online media version. This stands in stark contrast to contrived, paid placements like... read more
I’ve Got 99 Problems, But Content Marketing Ain’t One
According to the Content Marketing Institute’s 2013 B2B Content Marketing Benchmarks, Budgets and Trends report, 64 percent of B2B marketers say they are challenged with producing enough content. This is... read more
Save the Space Bar – Please Stop Double Spacing
Prior to this century the youth of this nation were taught to always double space after a period, colon and some other rarely used punctuation marks. That’s the way I... read more
Why You’re Not Ready For Earned Media Yet
Earned media is a powerful way to turbocharge any inbound marketing program. It creates large spikes in positive, revenue producing metrics, while depreciating deleterious measurements like bounce rates. It’s also... read more
How to Construct Today’s Winning Marketing Department
Marketing has been around a long time – and so has the marketing department. Much of the organizational chart for marketing was built to accommodate the deployment of outbound or... read more
Why Content Trumps Channel Every Time
It’s amazing how many companies spend copious amounts of budget on complex marketing services and SaaS solutions to help manage social media, SEO, email and other online channels without a... read more
The Golden Age of Marketing Has Begun
Inbound marketing has come a long way since early thought leaders like Seth Godin, David Meerman Scott, Brian Halligan and Dharmesh Shaw began touting it as the way to fix... read more
5 Ways to Measure the Real Business Value of an Inbound Link
The SEO industry is notorious for measuring the value of inbound links based solely on domain authority. When chasing rankings was the name of the game this measurement had validity.... read more
The 3 Steadfast Constants of Inbound Marketing Success
These days the blogosphere is filled with tactical how-to’s, lists and tips. There’s no shortage of consumers for this type of content, either. It seems like many are looking for... read more
The 10 Most Pervasive SEO Misnomers Today
It’s no secret the search engine optimization industry has been hit by a tidal wave of change the last couple of years. Google’s changes have forced practitioners to abandon their... read more
