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Profile: Carter Hostelley

Carter is the Founder and CEO of Leadtail, a B2B social media and social insights firm. Get Leadtail's latest: Social Media Insights Report.

Carter and his team have developed and implemented social media programs and campaigns for leading consumer and business brands including: TiVo, Alcatel-Lucent, WageWorks, Symantec, and Xerox Parc; and technology startups such as NetBase, Zuberance, Socialtext, and PunchTab. Carter also has over 15 years experience working with venture-backed technology startups in numerous executive roles.

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Articles by Carter Hostelley
LinkedIn Network or Audience

Should You Use LinkedIn to Build a Network or an Audience?

I’m not sure how to use LinkedIn anymore. I’m on LinkedIn all the time as a social marketer, and over the last year or so I’ve noticed some big changes... read more

Shift Your Thinking About Content Marketing

Shift Your Thinking About Content Marketing

Content Marketing

For B2B marketers, there’s no question that content marketing is a key initiative. And these days, it seems everyone is sharing his or her content marketing best practices, promising marketers... read more

5 Steps to Doing Social Media Listening the Right Way

5 Steps to Doing Social Listening the Right Way

Have you heard the old adage: “You’ve got two ears and only one mouth”? It means you should listen twice as much as you talk. This is especially true if... read more

How to Set Social Media Marketing Goals

How to Set Social Media Marketing Goals

I have a lot of conversations with B2B marketers. And you know what? They’re all struggling to figure out what the right goals are for social media. I’m not saying... read more

5 Types of Influencers B2B Marketers Need to Engage Now

5 Types of Influencers B2B Marketers Need to Engage Now

B2B Marketing

2

You’ve seen the stats: 60 to 80 percent of the buying process is done before anyone wants to chat with your chomping-at-the-bit sales reps. To make matters worse, more people... read more

Marketers Trying to Do It All

Why Mid-Size Marketers Still Have Big Challenges Ahead [New Report]

Marketing

Sure we’re all busy professionals, but as a marketer you probably think you’re extra busy, right? Not only do you deal with the usual marketing responsibilities, but also the growing list... read more

Transform Social ROI From Myth Into Reality

How To Transform Social ROI From Myth Into Reality

Here’s a question I still get way too often: “What’s the ROI of social media?” It’s usually a B2B marketer that’s doing the asking, someone seemingly resigned to spending valuable... read more

CFO Social Insights Report

4 Key Social Insights On How CFOs Use Twitter

These days everyone is on social media … everyone that is but CFOs and other finance types, right? Not true at all. Finance professionals read blogs like this one, have LinkedIn... read more

11 Ways to Boost Traffic to Your Company blog

11 Ways to Boost Traffic to Your Company Blog

B2B Marketing

It’s official. I no longer need to explain to B2B marketers why a blog is an absolute must have. If you’re a B2B marketer then chances are good you can... read more

Is Employee Advocacy the Next Big Thing for Marketers?

Is Employee Advocacy the Next Big Thing for Marketers?

Marketing

It started with a simple question: “What’s the next big thing marketers need to focus on?” I asked Mike Edelhart who runs the Pivot conference — a conference for senior... read more

B2B Marketing on Twitter: Turn Listening Into Social Insights and Influence

B2B Marketing on Twitter: Turn Listening Into Social Insights and Influence

B2B Marketing

3

I was at dinner the other night with a group of B2B marketers (sounds fun, I know). And guess what we talked about? Well, in-between discussing food delivery startups and... read more

Recruiters Mentioned Most

What Drives Social Influence? Insights From Recruiting Circles

Human Resources

Marketers change jobs a lot. So every few months I hear from someone who’s job hunting again. Typically, we get together to grab coffee and chat about their situation. And... read more

Brand Adocate

B2B Marketers: Ready To Identify And Mobilize Your Brand Advocates?

B2B Marketing

Every company has brand advocates, even those that sell to other businesses. Yes, I know. You think it’s just consumer brands such as Apple, Harley Davidson, Starbucks, and Trader Joe’s... read more

5 Reasons Why Social Media Is NOT Helping Your Content Marketing Results

5 Reasons Why Social Media Is NOT Helping Your Content Marketing Results

Content Marketing

9

So here’s a question for you. How can B2B marketers be so gung-ho about content marketing, but still seem so lukewarm on social media? Isn’t social media the “marketing” in content... read more

5 Ways Social Media Insights Can Influence Your B2B Marketing

5 Ways Social Media Insights Can Influence Your B2B Marketing

B2B Marketing

You meet new people all the time. At work, at your kid’s school, at Starbucks while waiting for your morning latte… and maybe it’s someone you’ve seen before, but once... read more