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Profile: Carter Hostelley
Articles by Carter Hostelley
Return on Relationship: An Interview with Ted Rubin
Many marketers may know Ted Rubin, for the enthusiastic, energetic, and undeniably personal connection he makes with nearly everyone he meets. Not only is Ted the most followed CMO on Twitter,... read more
Building a Brand Advocate Army: Q&A with Rob Fuggetta
I recently sat down with Rob Fuggetta, founder and CEO of Zuberance, the leading brand advocacy company, to discuss the importance of brand advocates. Check out my interview with him to learn all... read more
Is Your Company Ready For Gamification? Here’s How To Find Out
Ever heard the quote: “Life’s a game, all you have to do is know how to play it”? Sure you have. But who would have guessed it would become the... read more
5 Reasons Your Company Blog Fails at Thought Leadership
1Any B2B marketer worth her salt can list the many benefits of blogging: search engine optimization, social media engagement, audience development, and brand building. But guess what most B2B marketers... read more
B2B Social Marketing Solutions Starting to Emerge
It began about two years ago, right around the time when we started rolling up our sleeves to help B2B marketers with social media… that nagging feeling these marketers were... read more
3 Ways to Boost Your Content Marketing Results
2Sure you’re smart. You’re part of the 91% of B2B marketers that do content marketing, right? You understand that content is a must for engaging buyers before they’re ready to... read more
Why Social Media is Getting Harder for Marketers, and What to Do Now
Is it just me or is social media still hard to do? Maybe you’re the exception, but most marketers we talk to continue to struggle with how to move the... read more
6 Ways To Grab Your Buyers Attention Using Social Media
2Let’s face it. Social media has changed how we marketers are doing our jobs. In addition to all the work that’s already on our plate, we now have to do... read more
6 Reasons Why B2B Social Marketing Is Different Than PR
We’d be the first to agree that PR can be hugely important for a company. Without a doubt, media relations are an essential chess piece in the strategy for getting... read more
Struggling with B2B Social Marketing? Here’s What to Do Now.
Come on B2B marketers, just face it. You don’t know what you’re doing with social media. Sure your company has a Facebook and LinkedIn page, and someone on your team... read more
Struggling With Content Marketing? Here’s What To Do Now
Chances are pretty darn good you’re already a content marketer. How good? Research shows that 91% of B2B marketers now use content marketing. Why is that? Because creating and sharing... read more
B2B Social Marketing Versus SEO: Which Is More Important?
8Who would have guessed, but new data coming out shows that social media marketing is now almost as important as search engine optimization (SEO) for B2B marketers. At least... read more
What Chief Marketer Survey Data Says About Next Phase of B2B Social Marketing
Since you’ve been busy with all your holiday planning, shopping, and eating, you may have missed that Chief Marketer recently released their 2012 Social Marketing Survey results. Now the truth... read more
Attention B2B Marketers: Are Your Twitter Followers Worthless?
Have you ever had the sneaking suspicion that something was wrong, but were afraid to investigate further and find out? Sure you have, and so have we. Well, you can’t... read more
Why Knowing Your Target Audience’s Mood is the Start of B2B Social Marketing
Have you checked out the festive “Holiday Shopping Mood Meter” from the smart folks at NetBase? They’re tracking the consumer sentiment (i.e., mood) of the top ten retailers during the... read more
