Carter is the Founder and CEO of Leadtail, a social strategy and insights firm. For more than five years, he has championed the importance of social media to CMOs and senior marketers at leading business brands and venture-backed companies. Specifically, how social media can reach, engage, and influence buyers.
His firm also develops and publishes social insights reports to help marketers better understand how their target audience engages on social media. These reports have been featured in The Wall Street Journal, Business Insider, Forbes, Adweek, and CFO.com. Prior to Leadtail, Carter has held numerous executive roles with B2B companies.