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Profile: Carolee Sherwood
Articles by Carolee Sherwood
Motivational Hashtag at Core of Retailer’s Social Media Campaign
Since 75% of social media users now use hashtags, it’s no wonder retailers are using them in social marketing efforts (check out 9 Ways Retailers Use Hashtags to Promote Branded... read more
So You Want to Grow Up to Be a Social Media Manager?
Recently at the hair salon, I overheard someone say to her nail tech, “I’d offer to run your Facebook page and Twitter stream, you know, like be your social media... read more
9 Ways Retailers Use Hashtags to Promote Branded Content
I’m a big fan of hashtags. In fact, they are one of my favorite elements of social media. For one, I have a secret passion for sorting, and hashtags are... read more
When Social Media Content Bombs: Tips from Media Logic’s Retail Social Juice Index Spotlight
1If you’re being creative with your social marketing and taking the initiative to experiment, you’re going to find content that really excites your Facebook fans. You’re also, inevitably, going to... read more
Opportunities That Matter on Social Media: Tips from Media Logic’s Retail Social Juice Index Spotlight
You have content ready to go. You’ll publish text, images and videos that show off your brand’s personality via its Facebook Timeline. You’ll engage fans with friendly banter, and you’ll... read more
Customer Insights for Banks via Social Media
Talk to a bank about social media, and you may see it shift or squirm in its chair a bit. But talk to a bank about customer data? Likely, it... read more
Twitter Tips: 6 Brand Building Uses For The RT
What’s the one thing more than 500 million Twitter accounts have in common? Love of the RT, of course! The retweet is more than a basic mechanism for engaging in... read more
Retailers Use Twitter Lists in Influencer Marketing Efforts
On Tuesday, GAP tweeted: “Blogged about @Gap lately? Let us know with the hashtag #GapFashion so we can you to our influencer list.” The tweet included a link to a... read more
Brands Turn to Faithful Friends – Promotions and Pictures – for Engagement
Promotions and pictures are tried and true methods of inspiring participation from fans, and all the Big Movers This Week on Media Logic’s Retail Social Juice Index (RSJI) turned to... read more
Photos Continue to Heat Up Social Engagement for Brands
You may have heard us say this once or twice before, but your brand should be in pictures! A couple weeks ago, every one of the most engaging posts from brands on Media Logic’s Retail Social Juice Index(RSJI)... read more
10 MORE Engaging Ways to Use Photos on Facebook Timeline
When we posted 10 engaging ways to use photos on Facebook Timeline, we promised you 10 MORE. Well, here they are! And just like the last batch, each of these... read more
10 Engaging Ways to Use Photos on Facebook Timeline
Your brand ought to be in pictures! It’s common knowledge that images get twice the play of other kinds of posts. In each of these examples (included in the gallery... read more
Tortoise vs. Hare: An Influencer Marketing Case Study
You know the story. There’s a score to settle between the tortoise and the hare. The hare is haphazard and in a big hurry. The tortoise is methodical and willing... read more
Stumping for Virgin America, or Get Your Own Fake Mayor
“Airline adds new route.” You have to try very hard to produce a more ho-hum announcement than that. Even adding the specifics – “Virgin America comes to PDX” – doesn’t... read more
Demographics Schmemographics: Who You Callin’ a Mother?
Brands have a tough job defining and targeting customers. We sure don’t make it easy. Demographics like age, gender, race, religion, zip code, marital status and income help predict behaviors... read more
