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Profile: Carol Stephen

Carol Stephen helps startups connect online using social media. She enjoys making connections and engaging online on various platforms such as Twitter, Facebook, Pinterest, and LinkedIn. 

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Articles by Carol Stephen
Eight Things I Miss About Working in an Office (and Their Replacements)

Eight Things I Miss About Working in an Office (and Their Replacements)

Human Resources

Maybe you love working in an office. The long commute, the jostling with fellow worker bees in the elevators, and the lunches at your desk all contribute to your feeling... read more

Facebook Twofer: Sharing Content to Be Seen

Facebook Twofer: Sharing Content to Be Seen

You might have read my recent post about Facebook “stealing my cheese” a few days ago. And you might have also heard that you should be more social on social... read more

Facebook Stole My Cheese!

Facebook Stole My Cheese!

By now you’ve read multiple articles and heard countless complaints about the changes in Facebook’s algorithm. In fact, maybe by now you’re sick and tired of hearing about how Facebook... read more

TweetChats: How to Participate

TweetChats: How to Participate

1

You’ve been invited to a tweetchat and, full of enthusiasm, you say yes without fully realizing what you’ve committed yourself to. After all, how difficult could it be, right? Actually,... read more

Transform Your Brilliant Content: Ten Ways to Recycle Content

Transform Your Brilliant Content: Ten Ways to Recycle Content

Content Marketing

Ten Ways to Recycle Content Ever had a great idea that you weren’t sure how to share without making all your friends crazy? Sure you have! You have one of... read more

Social Media Managers: Top Ten Questions to Ask When You’re Looking for One

Social Media Managers: Top Ten Questions to Ask When You’re Looking for One

Your startup has finally gotten some funding and you know that you have to find a social media manager (“SMM”). Where do you start? You could ask a few friends,... read more

When Social Media Hands You Lemons...Make Jam!

When Social Media Hands You Lemons…Make Jam!

We’ve all had those weeks when nothing goes right. Maybe it’s because Mercury is in retrograde. Maybe it’s someone having a bad day and taking it out on you. Maybe... read more

Blogging Buddies: Catapult Your Writing Success with One Simple Idea

Blogging Buddies: Catapult Your Writing Success with One Simple Idea

1

Entrepreneurs often say that they’d like to blog. They put someone on the job (often the poor intern who has no idea how to motivate others, let alone get the... read more

Startups: Why Being Vulnerable Makes You a Better Entrepreneur

Startups: Why Being Vulnerable Makes You a Better Entrepreneur

Startups

Being an entrepreneur, you’ve probably heard that you should be tougher, leaner, and quicker at decision-making. And while all of these traits are important, you might have never heard that... read more

Startups: 10 Ways To Demotivate Employees

Startups: 10 Ways To Demotivate Employees

Startups

If you work at a startup, you might have heard of a few ways to motivate your employees. But I’ll bet you don’t know that many ways to demotivate them!... read more

Startups and Motivation: Staying the Course

Startups and Motivation: Staying the Course

Startups

Recently, a friend of mine, Dr. Beth Halbert, mentioned something that stuck with me. She said that she used to create long lists of to-do items every day. Her lists... read more

LinkedIn: Top 10 Tasks (and Power Tips)

LinkedIn: Top 10 Tasks (and Power Tips)

LinkedIn now has over 225 million users, with 100 million of those in the United States. Execs from all Fortune 500 companies are LinkedIn users. Although LinkedIn has been the... read more

Live Tweeting at Conferences

Live Tweeting at Conferences

1

You may have been to a conference lately and wondered about people who live tweet. This post is how to make your experience easier. With just a little bit of... read more

Pinterest: Top Ten Tasks (and Power Tips)

Pinterest: Top Ten Tasks (and Power Tips)

You may have seen my previous post on Top Ten Twitter Terms. Here are the first tasks you should tackle on Pinterest. If you’re more advanced, skip to the “Power... read more

Twitter: Top Ten Terms (and Power Tips)

Twitter: Top Ten Terms (and Power Tips)

I’m teaching a class this week on Twitter to an audience with some people who are unfamiliar with Twitter. Every social media manager also has favorite power tips to go... read more