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Profile: Carol Stephen

Carol Stephen helps startups connect online using social media. She enjoys making connections and engaging online on various platforms such as Twitter, Facebook, Pinterest, and LinkedIn. 

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Articles by Carol Stephen
Is It Time To Quit Facebook?

Is It Time To Quit Facebook?

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Lately I’ve been hearing a lot of rumblings about how bad Facebook is for brand advertising. I’d always heard grumbling, but this was something different. The grumbling has now turned... read more

Pinterest Place Boards: Tell a Story

Pinterest Place Boards: Tell a Story

People love stories. Stories are a way of making time stand still. All the world falls away when you’re listening to or reading a story. Did you know that you... read more

Deflective Armor Online

Deflective Armor Online

Recently, I was in a Google Plus Hangout about “Deflective Armor,” and how we all encase ourselves sometimes to avoid difficult feelings. Sometimes this armor is a thin shell and... read more

Pinterest: Secrets to Better Board Covers

Pinterest: Secrets to Better Board Covers

One way to get more people to see your Pinterest boards is to change the board covers occasionally. Changing the cover image is a fairly easy way to get a... read more

Social Media Calendar: Six Ways

Social Media Calendar: Six Ways

What do you think of when you consider creating a social media calendar? Would it be a complex document, filled with charts and graphs, passed around at long meetings? A... read more


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The Perfect Retweet: Seven Ways

The Perfect Retweet: Seven Ways

A blog post about how to retweet might seem like Twitter 101 (and here’s my blogpost on Twitter 101 for Baby Boomers). But before you pull out that “been there,... read more

Time Management for Baby Boomers: Managing Social Media

Time Management for Baby Boomers: Managing Social Media

If you’re a baby boomer, you probably have been to some of the time management classes, especially if the place you work ever offered free ones. Remember the Franklin Covey... read more

Five Ways Moving is Like Working for a Startup

Five Ways Moving is Like Working for a Startup

Startups

Recently, I moved. My boxes were carefully labeled, my days were carefully scheduled, and everything came unglued within half an hour. The movers didn’t speak English, none of my labeling... read more

Pinterest: 6 Steps to Going Viral

Pinterest: 6 Steps to Going Viral

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You’ve been on Pinterest for awhile now, pinning like a crazy person. Your pins, or those for your new startup, get liked and occasionally repinned, but nothing has ever gotten... read more

Beyond the Magic Words: 8 Ways to Say Thank You!

Beyond the Magic Words: 8 Ways to Say Thank You!

Customer Experience

You already know what the magic words are, right? That’s right: please and thank you! Baby boomers, in particular, seem adept at knowing how to thank people. Depending upon why... read more

Baby Boomers: Social Media 101

Baby Boomers: Social Media 101

You’re a Baby Boomer, intent on learning about social media. That’s great! Now what? Well, you might learn from your friends, if they’re part of GenC, and connected. But more... read more

Social Media: New Ways to Fail!

Social Media: New Ways to Fail!

You got on Twitter, but you don’t tweet. You won’t show your face on Facebook, your Pinterest has a bunch of boards without any pins, and forget about Google Plus!... read more

Social Media Conversation Starters

Social Media Conversation Starters

You might have had some practice starting conversations during the holidays or at parties. “Hey,” you might say. “Hey,” says your new friend. “How’s the punch?” you ask. “Pretty good.”... read more

Six Amazing Social Media Startup Secrets!

Six Amazing Social Media Startup Secrets!

Now, how many times have you heard that word “amazing” lately? I’d be willing to bet you’ve heard it a bunch of times this morning, before breakfast. What I really... read more

Secrets of the Social Media Circus, Part II

Secrets of the Social Media Circus, Part II

You may have seen my first post, Secrets of the Social Media Circus, about some of the clowns you might see around on social media. Some of those clowns escaped... read more