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Profile: Carol Stephen

Carol Stephen helps startups connect online using social media. She enjoys making connections and engaging online on various platforms such as Twitter, Facebook, Pinterest, and LinkedIn. 

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Articles by Carol Stephen
Ten Ways To Fail On The Biggest Social Media Platforms: LinkedIn

Ten Ways To Fail On The Biggest Social Media Platforms: LinkedIn

LinkedIn This is the fourth and final way to fail on the biggest social media platforms. If you missed the others, they were: Twitter Pinterest Facebook LinkedIn has survived in... read more

Ten Ways To Fail On The Biggest Social Media Platforms: Facebook

Ten Ways To Fail On The Biggest Social Media Platforms: Facebook

Facebook This is the third in my series of four on the ten ways to fail on the Biggest Social Media Platforms, with the first two being Pinterest and Twitter.... read more

Ten Ways to Fail with the Biggest Social Media Platforms: Pinterest

Ten Ways to Fail with the Biggest Social Media Platforms: Pinterest

Pinterest This is the second in a four-part series on ten ways to fail on social media platforms. If you missed the first one on Twitter, read it here. You’ve... read more

10 Ways To Fail On The Biggest Social Media Platforms: Twitter

10 Ways To Fail On The Biggest Social Media Platforms: Twitter

You probably didn’t set out to fail on your social media efforts. Like a cheesy horror flick, something bad happened when you went into the basement. Maybe after you finished... read more

When Posts Go Viral: Four Lessons

When Posts Go Viral: Four Lessons

You’ve been writing your fingers to the bone for years now, writing about everything you could think of for your business blog. You’ve covered all the major topics and included... read more

Discover Pinterest: Behind The Scenes

Discover Pinterest: Behind The Scenes

Recently, I had the chance to attend Pinterest’s first tech meetup launch and talk hosted at Pinterest HQ, Discover Pinterest. While I wasn’t sure exactly what to expect, I was... read more

Social Media: Time Management for Busy Entrepreneurs

Social Media: Time Management for Busy Entrepreneurs

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One of the top ten questions (maybe top five questions) I get from entrepreneurs is “How do I make time for social media?” You’re busy running your business–making your widgets,... read more

Eight Things I Miss About Working in an Office (and Their Replacements)

Eight Things I Miss About Working in an Office (and Their Replacements)

Human Resources

Maybe you love working in an office. The long commute, the jostling with fellow worker bees in the elevators, and the lunches at your desk all contribute to your feeling... read more

Facebook Twofer: Sharing Content to Be Seen

Facebook Twofer: Sharing Content to Be Seen

You might have read my recent post about Facebook “stealing my cheese” a few days ago. And you might have also heard that you should be more social on social... read more

Facebook Stole My Cheese!

Facebook Stole My Cheese!

By now you’ve read multiple articles and heard countless complaints about the changes in Facebook’s algorithm. In fact, maybe by now you’re sick and tired of hearing about how Facebook... read more

TweetChats: How to Participate

TweetChats: How to Participate

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You’ve been invited to a tweetchat and, full of enthusiasm, you say yes without fully realizing what you’ve committed yourself to. After all, how difficult could it be, right? Actually,... read more

Transform Your Brilliant Content: Ten Ways to Recycle Content

Transform Your Brilliant Content: Ten Ways to Recycle Content

Content Marketing

Ten Ways to Recycle Content Ever had a great idea that you weren’t sure how to share without making all your friends crazy? Sure you have! You have one of... read more

Social Media Managers: Top Ten Questions to Ask When You’re Looking for One

Social Media Managers: Top Ten Questions to Ask When You’re Looking for One

Your startup has finally gotten some funding and you know that you have to find a social media manager (“SMM”). Where do you start? You could ask a few friends,... read more

When Social Media Hands You Lemons...Make Jam!

When Social Media Hands You Lemons…Make Jam!

We’ve all had those weeks when nothing goes right. Maybe it’s because Mercury is in retrograde. Maybe it’s someone having a bad day and taking it out on you. Maybe... read more

Blogging Buddies: Catapult Your Writing Success with One Simple Idea

Blogging Buddies: Catapult Your Writing Success with One Simple Idea

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Entrepreneurs often say that they’d like to blog. They put someone on the job (often the poor intern who has no idea how to motivate others, let alone get the... read more