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Profile: Bryan Kramer

Bryan Kramer is President/CEO of PureMatter a full service marketing agency in Silicon Valley, consultant, blogger, speaker, and marketing strategist. All opinions are my own.

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Articles by Bryan Kramer
6 Steps To Becoming A Good (Social) Listener

6 Steps To Becoming A Good (Social) Listener

Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But guess what? Your followers,... read more

US Airways: From #EpicFail to a Solid Lesson in #H2H

US Airways: From #EpicFail to a Solid Lesson in #H2H

It’s never easy to fail publicly in social. Everyone can feel their pain, which could be why brands operate out of embarrassment when they do fail, lashing out with knee-jerk... read more

Social and Business Collaboration: A Human Science

Social and Business Collaboration: A Human Science

1

As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become... read more

Human Marketing: Socialization on Demand

Human Marketing: Socialization on Demand

Marketing

Over the years, we’ve learned that information comes to us in a lot of different ways. Back in the day, content was socialized through much more traditional means like radio,... read more

Defining Social Personalities in Real Time

Defining Social Personalities in Real Time

Think about how you share, why you share and what you shared for the last month. We all share things differently because we see things differently through our own eyes.... read more


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The Future of Community: Are You In?

The Future of Community: Are You In?

As humans, we’re used to joining communities in the physical world. We coach our kid’s sports teams. We go to conferences and have co-workers. We belong to book clubs and... read more

There Is No More B2B Or B2C: It’s Human To Human, H2H

There Is No More B2B Or B2C: It’s Human To Human, H2H

Marketing

12

It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). This was done (I assume), to separate specialties, audiences and segments in an effort... read more

Social Linguistics: The Contextual Evolution

Social Linguistics: The Contextual Evolution

Words and meanings have been changing for centuries from cave paintings to petro glyphs to pictograms to ideograms to writing to the alphabet. And within each of those changes, there... read more

2014: Predictions for the Year of Relentless Curiosity

2014: Predictions for the Year of Relentless Curiosity

Strategy

I suppose you could say that everything in life requires relentless curiosity in order to evolve. But if there were ever a year that exercising our relentless curiosity will become... read more

Contextual Shapeshifting: It’s A Thing

Contextual Shapeshifting: It’s A Thing

Strategy

We talk all the time about remaining human and authentic; they’re two of the biggest buzz words in 2013. And yet the makeup of the digital spectrum has created shape... read more

The New Social: A Sensory Experience

The New Social: A Sensory Experience

Humans are social creatures; this is something we all know and understand. But recently, at the Pivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP... read more

Create Moments of Random Social Kindness

Create Moments of Random Social Kindness

Strategy

2

The amount of information on the Internet is estimated at 4,000 exabytes.* How large is that, you ask? If you stacked books one on top of the other, starting from... read more

Connecting with Your Customer Featuring Ted Rubin

Connecting with Your Customer Featuring Ted Rubin

Customer Experience

Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of... read more

“Contagious: Why Things Catch On” Interview With Jonah Berger

“Contagious: Why Things Catch On” Interview With Jonah Berger

Expert Interviews

Contagious: Why Things Catch On featuring Jonah Berger In this new Substance interview, we hear from Jonah Berger, globally recognized leader in Word-of-Mouth Marketing, Consultant, Professor at Wharton, and New... read more

Creating Magical Moments: The Lost Art of Marketing

Creating Magical Moments: The Lost Art of Marketing

Marketing

I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment... read more