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Profile: Bryan Kramer

Bryan Kramer is President/CEO of PureMatter a full service marketing agency in Silicon Valley, consultant, blogger, speaker, and marketing strategist. All opinions are my own.

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Articles by Bryan Kramer
Today’s Customer: Choose Your Own Adventure

Today’s Customer: Choose Your Own Adventure

Customer Experience

The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because... read more

Part 2: Getting to the Authentic Essence of a Story, Person or Brand

Part 2: Getting to the Authentic Essence of a Story, Person or Brand

Branding

I’m excited to share the second of this two part video interview as part of the PureMatter Substance Video Interview Series: Getting to the Authentic Essence of a Story, Person... read more

Getting to the Authentic Essence of a Story, Person or Brand

Getting to the Authentic Essence of a Story, Person or Brand

Expert Interviews

2

I’m incredibly excited to share the first of this two part video interview as part of the PureMatter Substance Video Interview Series: Getting to the Authentic Essence of a Story,... read more

Be Delightfully Disruptive

Be Delightfully Disruptive

Strategy

Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate... read more

A New World Order: Proximity, Redefined

A New World Order: Proximity, Redefined

Strategy

It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your... read more


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On Social Intelligence

On Social Intelligence

1

We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions... read more

Be a Brand of Attraction

Be a Brand of Attraction

Branding

2

The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence... read more

The Mentality of Being Number Two

The Mentality of Being Number Two

Building a “number two mentality” into your brand is the most important thing you can do for lasting success. A “number two mentality”, to me, means being in the position... read more

Part 2: Bryan Kramer Interviews SAP Global Social Director Todd Wilms

Part 2: Bryan Kramer Interviews SAP Global Social Director Todd Wilms

Expert Interviews

I was honored to sit down for this one-on-one interview with Todd Wilms, Global Social Media Director for SAP. This is the second of 5 parts of the series, each... read more

5 Ways to Become an “Overnight” Success

5 Ways to Become an “Overnight” Success

Strategy

An actor gets noticed. A start-up gets acquired. An agency, like the famed Crispin Porter + Bogusky upon launching their ground-breaking anti-smoking “Truth” campaign. Even Justin Bieber, whose YouTube video... read more

Five Rules on How to Speak Human

Five Rules on How to Speak Human

Strategy

I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human. Often enough we complicate what... read more

Part 1: Bryan Kramer Interviews SAP Global Social Director Todd Wilms

Part 1: Bryan Kramer Interviews SAP Global Social Director Todd Wilms

Expert Interviews

I was honored to sit down for this one-on-one interview with Todd Wilms, Global Social Media Director for SAP. We’ll be posting all 5 parts of the series over the... read more

The Art of Storytelling

The Art of Storytelling

Content Marketing

It doesn’t matter what kind of work you do, the best storytellers are the most successful. I’ve been in awe my entire life and followed brands and people who make... read more

Social: The Best Cocktail Party Ever

Social: The Best Cocktail Party Ever

As we all end our holiday run of nights filled with parties and long, lazy days to recover, I must admit there’s a part of me that doesn’t want it... read more

5 Ways to Master your Digital Body Language

5 Ways to Master your Digital Body Language

Strategy

A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online. As... read more