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Profile: Brianne Carlon
Articles by Brianne Carlon
Top Inbound Marketing Lessons Learned from the 2012 US Election
The 2008 US Presidential Election may have been referred to as the “social media election” but that was then, and this year’s election campaign season has been unlike any before... read more
Overcoming the Content Challenge: What it Takes to Create ‘Enough’
According to B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends-North America published yesterday by Content Marketing Institute and MarketingProfs, 64 percent of B2B content marketers say they are challenged with... read more
Adidas Creates Goosebump-Worthy Content Marketing
1I was watching Monday Night Football (OK fine, it was on in the background while I shopped for shoes on the Internet) when a commercial caught my attention. The moment:... read more
5 Traits of Successful Inbound Marketers—Learning from the Best
Over the past few years, I have had the privilege of being around some successful and admired inbound marketers, and I would have wasted a wonderful opportunity had I not... read more
How to Use Clever Content to Point Toward Your Product
Over the past few months, there have been several writers, clients and people along the way who just don’t understand the idea of educational, or top-of-the-funnel, content. They just don’t... read more
The Clout of Content: Marketing the Right Way
About 90 percent of purchase decisions by B2B buyers begin with exposure to content marketing material, according to DemandGen. Ninety percent. That is an astounding number. So if nine out of 10 purchase decisions... read more
5 TOFU Content Marketing Ideas You (Probably) Haven’t Thought of Yet
Producing enough content to satisfy Panda, Penguin and the rest of the zoo animals is difficult enough, but let’s assume you have a firm grip on producing at least one... read more
Is Your Content Worth Converting For? It Better Be
Once online visitors reach your landing page for a top- or middle-of-the-funnel piece of content, there is one more major step they must take: converting. These online visitors are potential... read more
Focusing on Success: Differentiating B2B Content Marketing from B2C
There seems to be a disconnect between how similar or dissimilar B2B and B2C content marketing really are. Some think there are just minor nuances, some think there are so... read more
Inbound 2012: What I Learned from 30 Minutes with C.C. Chapman
2Tucked away in the corner of the sponsor hall at Inbound 2012, there was a small Q&A happening with C.C. Chapman. It turned out to be a half hour spent... read more
Calling All Freelance Writers: How to Get Content Work From Agencies
With the importance of Content Marketing emerging over the past few years, companies, and therefore agencies, are in need of writers. Agencies (and some companies) hire writers full-time as in-house... read more
7 Tips for Writing a Successful Headline for TOFU Content
We have been talking a lot about top-of-the-funnel content here at Kuno. In fact, the term “TOFU” just rolls of our tongues so easily now that it is starting to... read more
A Modern Guide to Grammar: Tips for Content Marketers
Whether we admit it or not, modern technology has all but ruined good grammar. There are people all over the Internet lol-ing and h8ting on others, calling them dum and... read more
Be a Brand Hero: Create Irresistible Content Every Day
Creating quality content every single day can be difficult—really challenging somedays. We know that Google requires fresh content on a regular basis to remain relevant in search results but remaining... read more
Creating Captivating Content: Writers + Designers Forever
Skilled writers can create content that will make you laugh, cry, buy something or dream bigger. Talented designers can craft something beautiful, mystifying, intriguing or attention grabbing. Separately, neither a... read more
