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Profile: Brianne Carlon
Articles by Brianne Carlon
Content Challenge: Conquering the Hurdles of Team Blogging
Spreading blog responsibilities throughout the company has many benefits, including covering more diverse topics, showcasing several perspectives and expertise and, of course, developing more content. In my last blog, I... read more
Building a Blog Team: Content Marketing is Everyone’s Job
The editorial calendar just confirmed it; it’s already my turn to write another blog post. Here at Kuno, many of us enjoy writing, but with a new website and new... read more
Email Marketing: A Chance for Love Letters to Your Customers
As marketers, we spend so much time focusing our email marketing efforts on converting leads to customers, but this focus often results in forgetting to build a relationship with our... read more
5 Reasons Content Marketers Shouldn’t Ignore LinkedIn
2With so many social channels, it is difficult to keep up with them all. So, you’ve done your due diligence where necessary: scheduling tweets a few times a day, posting... read more
Focusing Content Marketing Efforts to Better Educate Adult Consumers
At Kuno, and in digital marketing in general these days, we often talk about mapping our content marketing efforts to coincide with our sales funnel and developing educational top-of-the-funnel content. And... read more
Personalized Content Marketing: Segmenting Leads to Win Customers
There is a phrase that has been floating around the inbound marketing industry lately, and honestly, it is starting to scare me a bit. Not because it is actually horrific,... read more
Acquiring Customers in 4 Enterprise Inbound Marketing Steps
Every day we hear a new marketing buzzword, discover a new tactic for effective online engagement or find new networks to promote within. With so many channels to get your... read more
It Isn’t About What You Do, It’s About Why You Do It
Following the Super Bowl, many agreed there were not many commercials that stood out as YouTube-replay worthy. Sure, some conjured up a chuckle, but few made me stop and say,... read more
Is the Press Release Worth Your Inbound Marketing Time and Money?
A few of us at the Kuno office recently had a conversation about the worth of a press release distributed over a commercial newswire. As inbound marketers, we had been... read more
Educating the Inbound Marketing Client: Tell a Story
2Sometimes, educating an inbound marketing client can be difficult, especially if you fall into the same old rut of making a PowerPoint with word-heavy slides, mumbling through it and expecting... read more
Creating a Buyer Persona: 5 Steps for Talking it Out
Creating buyer personas can be a real challenge. There are expensive, time-consuming routes you can take, including focus groups, and in no way am I discounting those. But sometimes just... read more
Content Marketing: How to Become an Expert on (Almost) Any Topic
2I have heard the same phrase over and over again from many of our clients when talking about their content marketing strategies: “But how will you write about our products... read more
11 Ways to Write Quality Copy for Content Marketing
2It isn’t much of a debate anymore—quality trumps, and will continue to trump, quantity when it comes to content. The answer to the quality versus quantity debacle is clear now:... read more
Shake the Nerves: 7 Public Speaking Tips for Inbound Marketers
We all have our strengths and weaknesses. While I’d like to consider writing as one of my strengths, I know that cooking is definitely not one of them—ask anyone. Some... read more
Content Snacking: 5 Tips for a Healthy Content Diet
Last week I stumbled across a study that provided new evidence as to why every business needs a content strategy moving forward: A whopping 94 percent of teachers say their... read more
