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Profile: Brian Morris

Brian Morris writes for the PsPrint Design & Printing Blog. PsPrint is an online commercial printing company. Follow PsPrint on Twitter @PsPrint

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Articles by Brian Morris
10 Signs Your Customers Love Being Marketed To

10 Signs Your Customers Love Being Marketed To

Customer Experience

One of the greatest things you can do as a small business is to build a brand customers love. When customers love your brand, they’ll even love being marketed to.... read more

10 Unique Places to Market With Stickers

10 Unique Places to Market With Stickers

Marketing

Stickers represent some of the most affordable and versatile marketing tools on the planet. Being both cost-effective and versatile means they’re perfect for “surprise and delight” marketing; that is, marketing... read more

5 Tips for Powerful Product Labels

5 Tips for Powerful Product Labels

Branding

You shouldn’t judge a product by its label – but people do. It’s part of the human psyche, and it’s why most people put more weight on purchasing decisions based... read more

Should You Print Bumper Stickers?

Should You Print Bumper Stickers?

Marketing

When you think of “must-have” marketing tools, do bumper stickers come to mind? Probably not, and while bumper stickers shouldn’t be the centerpiece of any comprehensive marketing campaign, they can... read more

5 Tips for More Attractive Marketing Materials

5 Tips for More Attractive Marketing Materials

Marketing

A lot of literature covers ways to generate response from your marketing materials, and most of it focuses on your offer and call to action. Those elements, combined with your... read more


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Why You Should Update Your Marketing Materials for 2014

Why You Should Update Your Marketing Materials for 2014

Marketing

1

Are you rolling into 2014 with the same marketing materials you used last year? If so, you’re leaving opportunity – and dollars – on the table. Savvy small businesses know... read more

How To Empower Your Employees, And Why You Should Do It

How To Empower Your Employees, And Why You Should Do It

Leadership

Do you empower your employees? If not, you’re missing out on several opportunities to improve your business and your life. The following presents ways you can empower your employees and... read more

5 Marketing Tools to Try in 2014

5 Marketing Tools to Try in 2014

Marketing

1

Will your marketing be innovative in 2014? Will you inspire and motivate your customers? Or will you stick with the same ol’, same ol’? As a marketer or small-business owner,... read more

What Is DISC Analysis?

What Is DISC Analysis?

Business Intelligence

Are you familiar with DISC analysis? It’s a personality assessment developed by Dr. William Moulton Marston in 1928, and it aims to classify people into four distinct personality types: Dominance,... read more

5 Quotes by General Patton That Transfer to the Business World

5 Quotes by General Patton That Transfer to the Business World

Leadership

General George S. Patton is perhaps the most storied commander in the history of the U.S. armed forces. Wikipedia describes him as an American folk hero; I contend the word... read more

Top 10 Issues Small Businesses Will Face in 2014

Top 10 Issues Small Businesses Will Face in 2014

Small Business

2

The marketplace is constantly changing, and small businesses that stay abreast of contemporary trends and can anticipate the future will survive, while those that stubbornly rest on their laurels will... read more

Black Friday Marketing Checklist

Black Friday Marketing Checklist

Marketing

Black Friday is the biggest sales day of the year for many retail (and even service) businesses, but it can be difficult to compete with the big box stores and... read more

5 Thanksgiving Myths Debunked

5 Thanksgiving Myths Debunked

Oddball

We all know the story of the first Thanksgiving. Ask any elementary school child, and you’ll quickly learn that the Pilgrims held the first Thanksgiving a year after landing at... read more

What Stickers Can You Use to Market Your Business?

What Stickers Can You Use to Market Your Business?

Marketing

1

Stickers are often overlooked as viable marketing materials, but with strategic use and placement, stickers can prove to be powerful brand and marketing tools. Unlike most other marketing materials, stickers... read more

5 Tools for Polling Customers

5 Tools for Polling Customers

Marketing

One of the best ways to improve your company’s brand image, products, and customer service is to continually take the pulse of your customer base. Polls are an excellent way... read more