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Profile: Brian Basilico

Brian Basilico is a nationally recognized author and speaker.  He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora Illinois. B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more. 

Brian’s career spans over 30 years. Since his first production company in 1979, he’s produced thousands of projects for hundreds of companies, ranging from solopreneur to Fortune 100. Brian combines years of marketing experience, with technical expertise, to build on-line campaigns that continue to produce measurable results.  As a musician, technician, programmer, producer and consultant, he has built a reputation for creativity, innovation, and translating “geek” into english. Brian is a speaker, trainer, adjunct professor,  and author of many marketing and social networking blogs and articles.

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Articles by Brian Basilico
Branding vs Banding

Branding vs Banding

Branding

Which one of the 1000 messages that reached you today changed your life? Driving into Chicago to give a presentation last week, I was met with bumper to bumper traffic... read more

Transitions, Transactions, and Testimonials!

Transitions, Transactions, and Testimonials!

Strategy

Cha, Cha, Cha, Changes… If you are are like most people, you have had to face CHANGE, head on over the last few years! If you have not, I would... read more

Is Your Marketing Like Sock Puppets?

Is Your Marketing Like Sock Puppets?

Marketing

“My Father Was A Tailor… Down in New Orleans.” Really he was a tailor in New York City. When I was a little kid he taught me how to sew.... read more

Successophobia – Fear Not!

Successophobia – Fear Not!

Strategy

When I was a little kid, shopping was a mortifying experience. While all the other kids got to shop in the “Childrens’ Clothes”, I was redirected to the “Husky Department”.... read more

In the New Year Really New?

In the New Year Really New?

Trends & News

It’s been a while since I have been to a water park. There is nothing better on a hot summer day. There are all kinds of rides where it feels... read more


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3 Ways to Deal With Change

3 Ways to Deal With Change

Strategy

The past is “History”, the future is a “Mystery”, today is a “Gift” and that’s why we call it the “Present.” I was just listening to a friends podcast about... read more

3 Things That Make Every Post A Gift

3 Things That Make Every Post A Gift

How Things Change What was that one Christmas (Hanukkah, holiday) present that changed your life? If you never had one… then bare with me. I was blessed with some great... read more

Experience vs Exuberance

Experience vs Exuberance

Strategy

While enjoying a Starbucks meeting with my mentor and best selling author (100/0 Principle) Al Ritter, we wondered down a path in our conversation that got us thinking. He was... read more

Don’t Beg for Attention…  Earn It!

Don’t Beg for Attention… Earn It!

Strategy

Making Noise On a trip from Chicago to LA, I decided I needed a pair of those noise canceling headphones. Now, I did not plan ahead and go to the... read more

The Killer Website Dream Team

The Killer Website Dream Team

Online Marketing

My official title is Director of Direction. This begets everything from puzzled looks to full out belly laughs. I tell people I got this from working in the Department of... read more

Patience or Pay-tense

Patience or Pay-tense

B2B Marketing

Most all of us have done it… You hit the pay now button and then you ask yourself, “Should I have done that?”. You have done research and you think... read more

The Difference Between Marketing and Relationship Marketing

The Difference Between Marketing and Relationship Marketing

Marketing

Have you ever had someone call you who is so sure that their idea is so revolutionary that they feel you have to jump on board? Then they try to... read more

Customer Dis-Service

Customer Dis-Service

Customer Experience

Being an internet marketing person, nothing kills business like no internet. I only have two choices… Evil and the Lessor Evil. Having tried them both, I chose the faster but... read more

Three Questions to Create Engagement?

Three Questions to Create Engagement?

Strategy

Tough Questions? We all (well a few of us) make the assumption that … ”Build it and they will come” is no different than “Post it and they will like,... read more

3 Ways Social Media is Going Anti-Social

3 Ways Social Media is Going Anti-Social

1

Most all of us has done this… you show up at the gates of a sporting event, and someone hits you up with an offer? It’s happened to me at... read more