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Profile: Brian Basilico

Brian Basilico is a nationally recognized author and speaker.  He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora Illinois. B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more. 

Brian’s career spans over 30 years. Since his first production company in 1979, he’s produced thousands of projects for hundreds of companies, ranging from solopreneur to Fortune 100. Brian combines years of marketing experience, with technical expertise, to build on-line campaigns that continue to produce measurable results.  As a musician, technician, programmer, producer and consultant, he has built a reputation for creativity, innovation, and translating “geek” into english. Brian is a speaker, trainer, adjunct professor,  and author of many marketing and social networking blogs and articles.

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Articles by Brian Basilico
5 Things You Should Stop Doing in LinkedIn

5 Things You Should Stop Doing in LinkedIn

3

LinkedIn is the ‘GO TO’ place for business people. It’s great for connecting with that latest new prospect, to get questions answered, or just connecting up with people that you... read more

3 Things I Learned… Writing a Book

3 Things I Learned… Writing a Book

Books

Writing a book is like starting a business. It takes planning, staff, and money. I just never imagined how much effort, money, and time it takes… and that has nothing... read more

Social Networking – Reception vs Reality – 3 Common Mistakes

Social Networking – Reception vs Reality – 3 Common Mistakes

There is a lot of noise and distractions out there. Step back and think about your busy day. How many unsolicited emails did you get today? How many did you... read more

3 Things Every Facebook User Wants

3 Things Every Facebook User Wants

Facebook = Fast, Fun and Frustrating! Facebook has so many things about it that most of us users love. The pictures and comments are fun. You have instant messaging. You... read more

Noise or News? How to Remain Relevant!

Noise or News? How to Remain Relevant!

Strategy

I don’t know about you, but somewhere along the way we have ALL became someone to sell to online… as apposed to human connections? Companies (and certain people) think it’s... read more


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3 Ways to Tell If You Have a Great Social Media Post

3 Ways to Tell If You Have a Great Social Media Post

The answer is Likes, Comments, and Shares. Next Question? I get those questions all the time. How do I know when social networking is working for me? What can I... read more

The 4 Most Important Components to a Friendly Website

The 4 Most Important Components to a Friendly Website

Online Marketing

I’m sure you have read articles about websites that have the words Successful, Profitable, Searchable, Findable, or Killer in the title…  but Friendly Websites?  Com’on…  This is BUSINESS!  Let’s cut... read more

5 Big Mistakes Made With Internet Marketing

5 Big Mistakes Made With Internet Marketing

Marketing

6

In the dozens of presentations and classes I have given this year, there is a common theme to the questions I get. There is a lot of conflicting information out... read more

Social ME-dia vs Social Networking

Social ME-dia vs Social Networking

2

Rockin’ Robots When I owned my recording studio, we did a lot of cool projects. I remember one of my favorites was when we recorded the jingle and soundtrack to... read more

Five Pages Every Website Should Have (Even One Pagers)

Five Pages Every Website Should Have (Even One Pagers)

Online Marketing

I cannot tell you how many phone calls, emails and web inquiries I get on my website or a client website from SEO companies who promise to make a website... read more

Fishing for Clients…

Fishing for Clients…

Customer Experience

4

When I was a little kid, I loved to go down to the local lake and fish. Never to eat… just to catch and release. I used a simple fishing... read more

The Three Keys to a Good Website

The Three Keys to a Good Website

Online Marketing

The Three Keys To A Good Website Some people think that just having a good website is key to online success. But I have to ask, what constitutes a GOOD... read more

“Trust Me”… Two Ways to Earn It!

“Trust Me”… Two Ways to Earn It!

B2B Marketing

Trust is not something you can buy, negotiate, or or circumvent. It has to be earned. Once earned, it has to be nurtured, maintained and re-earned with every transaction, interaction,... read more

The Microwave Effect…

The Microwave Effect…

Marketing

Remember when you were a kid (I hope so), and you played tag? It was a fun game where you were deemed “It” or became “It” once you were tagged.... read more

Getting Heard…Above the Noise?

Getting Heard…Above the Noise?

Marketing

Being a musician, I have played in bands since I was 10 years old and I have run sound for many others. There is a reason that you have amps,... read more