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Profile: Brian Basilico

Brian Basilico is a nationally recognized author and speaker.  He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora Illinois. B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more. 

Brian’s career spans over 30 years. Since his first production company in 1979, he’s produced thousands of projects for hundreds of companies, ranging from solopreneur to Fortune 100. Brian combines years of marketing experience, with technical expertise, to build on-line campaigns that continue to produce measurable results.  As a musician, technician, programmer, producer and consultant, he has built a reputation for creativity, innovation, and translating “geek” into english. Brian is a speaker, trainer, adjunct professor,  and author of many marketing and social networking blogs and articles.

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Articles by Brian Basilico
Social (Not About Me) dia…  OK Maybe a Little Bit

Social (Not About Me) dia… OK Maybe a Little Bit

So I open up Facebook and there it was… something I was dreading. I was tagged in the ALS Ice Bucket Challenge by my friend and teacher Felicia Slattery. “Ok... read more

Social Media From The C-Suite - Purpose, Process & Profits

Social Media From The C-Suite – Purpose, Process & Profits

Ain’t Nobody Got Time For That I had the pleasure to sit down to breakfast the other day with a friend who is an executive coach. We started talking about... read more

People are Strange… When You’re a Stranger

People are Strange… When You’re a Stranger

Email Marketing

Open The Doors “People are strange when you’re a stranger – Faces look ugly when you’re alone – Women seem wicked when you’re unwanted – Streets are uneven when you’re... read more

How Dare They?  Google has Changed (Again)…

How Dare They? Google has Changed (Again)…

Online Marketing

“I had a pet peeve… He ran away” – Stephen Wright Google has changed again… and again… and again! If you set up a Google Local account, you need to... read more

CYA – 5 Tools You Need To Manage Your Website Today

CYA – 5 Tools You Need To Manage Your Website Today

Tech & Gadgets

I hate this phone call… “My web site is down?” Generally this means one of two things… I have to go all NCIS on a server to determine what happened... read more

Bye-Bye Technorati (As We Knew It)

Bye-Bye Technorati (As We Knew It)

2

Change happens so fast in this new age of marketing that sometimes it goes unnoticed. With so many platforms, websites, tools and more at your fingertips, what can you and... read more

Technology Grows Tech-Know-logy

Technology Grows Tech-Know-logy

Tech & Gadgets

People get very passionate on social media. One of the things I try to teach people is “If you want to polarize or tick-off 1/2 your audience… talk politics or... read more

The Future of Social Media… Is Social Networking

The Future of Social Media… Is Social Networking

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Let me save you from the suspense… The Future of Social Media is CHANGE! Some of us view this rapid pace of change as innovation in motion, while others look... read more

Have You Tweeked Your Bull-Shi-Tometer Lately?

Have You Tweeked Your Bull-Shi-Tometer Lately?

Strategy

We all have them… Our catch phrases, pitches, prognostications that help us make client feel comfortable that we know what the heck we are talking about. Can you show a... read more

ROI = Raising Others Interest

ROI = Raising Others Interest

Strategy

Attention Advertising is dying because everyone can get it for free on social media… if you buy that I have a bridge I’d like to show you! I am still... read more

How’s Your Bucket?

How’s Your Bucket?

Online Marketing

What’s measured improves ― Peter F. Drucker But I want to take that a step further… What’s measured and evaluated, and acted upon, and measured again, and changed, and evolved…... read more

By The Way…  I Noticed a Problem With Your Website…

By The Way… I Noticed a Problem With Your Website…

Online Marketing

A Hack Cost Me $10,000 It was a Great Idea… I would get a dedicated web hosting server and sell space to my current and new web clients for $15... read more

How to Turn $125 into Over $2500 — With A Local Chamber of Commerce

How to Turn $125 into Over $2500 — With A Local Chamber of Commerce

Business Intelligence

Being a golfer, I had the bright idea (after a solicitation phone call), to promote my business at two local golf courses by buying an ad on their score cards.... read more

A Hire Power…

A Hire Power…

Human Resources

Being a solopreneur is lonely. You are the doer, mover, shaker, tech support, accounting, janitor, networker, sales, marketing, and CEO (Chief Everything Officer). Having been a Fortune 100 employee, owning... read more

3 Reasons NOT To Use Social Media

3 Reasons NOT To Use Social Media

Pick Your Brains How many times have you gotten this call or gone out for this coffee??? “I just want to pick your brains… How can I…” – Translation “I... read more