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Profile: Brian Basilico

Brian Basilico is a nationally recognized author and speaker.  He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora Illinois. B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more. 

Brian’s career spans over 30 years. Since his first production company in 1979, he’s produced thousands of projects for hundreds of companies, ranging from solopreneur to Fortune 100. Brian combines years of marketing experience, with technical expertise, to build on-line campaigns that continue to produce measurable results.  As a musician, technician, programmer, producer and consultant, he has built a reputation for creativity, innovation, and translating “geek” into english. Brian is a speaker, trainer, adjunct professor,  and author of many marketing and social networking blogs and articles.

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Articles by Brian Basilico
Mass Vs Silo Marketing

Mass Vs Silo Marketing

Marketing

I am not going to go all religious on you, but have you ever considered the fact that there is one God and many religions (atheists and agnostics bear with... read more

The Pitch Fork…The Devil Is In The Details

The Pitch Fork…The Devil Is In The Details

Communications

Making The Pitch All day long we are bombarded with ads…in emails, on social media and especially on those quizzes (I should live in Hawaii by the way). If you... read more

Googled Yourself Lately?

Googled Yourself Lately?

Branding

News Flash…Google has Changed! The not so funny thing about the above title is this post will last forever…Google is ALWAYS CHANGING! Google is in the business of change. They... read more

What Do You Want People To Do?

What Do You Want People To Do?

Strategy

During our radio show on BlogTalk Radio, my co-host Jan Marino said, “I am working on this new word I found in a Jumble…it’s called FOCUS!” In today’s digital world,... read more

5 Ways You Can Generate Better Content

5 Ways You Can Generate Better Content

Content Marketing

2

Whether you know it or not… you are generating content. Every bit, byte, and document you use by using a computer, tablet or smart phone is creating data. Every search... read more

The 7 Internet Marketing Tools Every Small Business Needs

The 7 Internet Marketing Tools Every Small Business Needs

Small Business

6

I was at a meeting this week with a new client who had a sixth sense that something was not right in “Internetmarketingville.” The problem wasn’t that they were not... read more

Feeling Ignored? – 10 Confusing Clichés with Social Media

Feeling Ignored? – 10 Confusing Clichés with Social Media

Guilty as charged. Nobody starts out using social networks and gets it right out of the staring blocks. It’s a process. I have been using it for almost 6 years... read more

Hail To Trusted Viral Marketing

Hail To Trusted Viral Marketing

Marketing

I live in Chicago. Back in April, I was teaching a class on the second floor of my local community college when the sky turned pitch black and then we... read more

Social (Not About Me) dia…  OK Maybe a Little Bit

Social (Not About Me) dia… OK Maybe a Little Bit

So I open up Facebook and there it was… something I was dreading. I was tagged in the ALS Ice Bucket Challenge by my friend and teacher Felicia Slattery. “Ok... read more

Social Media From The C-Suite - Purpose, Process & Profits

Social Media From The C-Suite – Purpose, Process & Profits

Ain’t Nobody Got Time For That I had the pleasure to sit down to breakfast the other day with a friend who is an executive coach. We started talking about... read more

People are Strange… When You’re a Stranger

People are Strange… When You’re a Stranger

Email Marketing

Open The Doors “People are strange when you’re a stranger – Faces look ugly when you’re alone – Women seem wicked when you’re unwanted – Streets are uneven when you’re... read more

How Dare They?  Google has Changed (Again)…

How Dare They? Google has Changed (Again)…

Online Marketing

“I had a pet peeve… He ran away” – Stephen Wright Google has changed again… and again… and again! If you set up a Google Local account, you need to... read more

CYA – 5 Tools You Need To Manage Your Website Today

CYA – 5 Tools You Need To Manage Your Website Today

Tech & Gadgets

I hate this phone call… “My web site is down?” Generally this means one of two things… I have to go all NCIS on a server to determine what happened... read more

Bye-Bye Technorati (As We Knew It)

Bye-Bye Technorati (As We Knew It)

2

Change happens so fast in this new age of marketing that sometimes it goes unnoticed. With so many platforms, websites, tools and more at your fingertips, what can you and... read more

Technology Grows Tech-Know-logy

Technology Grows Tech-Know-logy

Tech & Gadgets

People get very passionate on social media. One of the things I try to teach people is “If you want to polarize or tick-off 1/2 your audience… talk politics or... read more