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Profile: Brett Kaepernick

I graduated cum laude in December 2010 from the University of Wisconsin Oshkosh with a Bachelor of Science in Journalism, emphasis in Public Relations. Currently, I am the Marketing Assistant at Weidert Group in Appleton, Wis. I enjoy writing, editing, marketing and social media in addition to public relations. Connect with me on LinkedIn or Google+, follow me on Twitter (kapp06) or add me on Facebook! 

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Articles by Brett Kaepernick
5 Effective Tips For Optimizing An Online Press Release For Search

5 Effective Tips For Optimizing An Online Press Release For Search

Public Relations

In today’s digital world, it’s important to remember that every piece of content you publish online – blog posts, website copy, social media copy, eBooks, guides, tip sheets – has... read more

7 Effective Ways To Get More Blog Subscribers

7 Effective Ways To Get More Blog Subscribers

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Here at Weidert Group, we spend a lot of time creating content for our blog that our readers will appreciate and find valuable. We write on a number of different... read more

4 Effective Ways to Use Infographics as Inbound Marketing Content

4 Effective Ways to Use Infographics as Inbound Marketing Content

Content Marketing

In today’s digital world, the creation of visual content has become increasingly popular as businesses have found it to be an effective way to attract and engage prospective customers. It... read more

How New Google Plus Cover Photo Size Benefits Brands

How New Google Plus Cover Photo Size Benefits Brands

On March 6, Google Plus announced via Sara McKinley that it had made several changes to user profiles and brand pages. Most notably, Google Plus changed the dimensions of cover... read more

How B2B Companies Are Utilizing Instagram For Social Media Marketing

How B2B Companies Are Utilizing Instagram For Social Media Marketing

B2B Marketing

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In today’s digital world, more and more businesses are using images with short messages on social media platforms like Facebook, Twitter and Pinterest as a way to create content that... read more


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7 Killer Ways To Generate Blog Topics & Keep Your Audience Engaged

7 Killer Ways To Generate Blog Topics & Keep Your Audience Engaged

Are you struggling to come up with blog topics for your next post? You’re not alone – many companies  find it a constant challenge to generate new content ideas on... read more

5 Key Mistakes That Will Ruin Your Website's SEO

5 Key Mistakes That Will Ruin Your Website’s SEO

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According to Matt Cutts of Google, only 20% of the U.S. population has heard of Search Engine Optimization (SEO). That leaves a staggering 80% of people who are unfamiliar with... read more

Twitter’s Vine App: 4 Simple Steps For Social Media Marketing Success

Twitter’s Vine App: 4 Simple Steps For Social Media Marketing Success

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On January 24, Twitter introduced a new video sharing service that lets you capture and share short looping videos. The application allows users just 6 seconds or less to share... read more

5 Simple Ways to Become a Better Blogger for Inbound Marketing Success

5 Simple Ways to Become a Better Blogger for Inbound Marketing Success

The Internet has given today’s marketers and business owners an outstanding opportunity to attract more traffic to their company’s website, generate/convert leads and increase sales. And while content creation can... read more

5 Simple Steps For Creating High-Traffic Blog Headlines

5 Simple Steps For Creating High-Traffic Blog Headlines

When writing a blog post, the first thing a writer does is think about a topic and how it will impact the audience. Once the topic is selected, the writer... read more

How to Turn Your Raving Social Media Fans Into SEO Fuel

How to Turn Your Raving Social Media Fans Into SEO Fuel

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Over the past year, Google has been rewarding sites for creating high-quality content. High-quality content is content that’s relevant, original and adds value to those consuming it. But how does Google understand... read more

3 Reasons Why Facebook Graph Search is Different From Web Search

3 Reasons Why Facebook Graph Search is Different From Web Search

On January 15, Facebook announced the introduction of Graph Search, a new social search feature that allows users the ability to find more of what they are looking for through... read more

Inbound Marketing: 4 Steps For Creating An Effective Call-to-Action

Inbound Marketing: 4 Steps For Creating An Effective Call-to-Action

Marketing

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Most businesses want to attract more traffic to their website and convert that traffic into leads, but they don’t know what to do. An effective call-to-action (CTA) can accomplish both.... read more

4 Key Tips for Optimizing Your B2B Facebook Business Page

4 Key Tips for Optimizing Your B2B Facebook Business Page

B2B Marketing

We all know that Facebook is a powerful social media marketing tool that when used right can help engage with customers and prospects. With more than 1 billion users to... read more

SEO: 5 Simple Steps for Choosing Effective Keywords

SEO: 5 Simple Steps for Choosing Effective Keywords

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With Google placing a strong emphasis on quality contentfor performing well in organic search, it’s no wonder choosing the right keywords can make or break the success of the content... read more