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Profile: Brent Pohlman

Brent Pohlman is the Marketing Director at Midwest Laboratories. Brent is in charge of marketing activities related to trade show coordination, direct mailing advertising, online marketing and social media marketing.   I  am closely monitoring the developments on Google Plus and I am really finding success by connecting with people on LinkedIn.  I look forward to sharing my tips and reading your comments.

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Articles by Brent Pohlman
Getting to the Right Person

Getting to the Right Person

Strategy

Marketing – More and more it is going to be finding the right person who is a decision-maker for a company. The bigger the company, the harder this process is.... read more

Social Media is a Part-Time Not Full-Time Process

Social Media is a Part-Time Not Full-Time Process

This message is for CEOs and Executives as a follow-up to last weeks post. DISCLAIMER: If someone has a full-time role in social media with a large company, I would... read more

Social Media is for Executives

Social Media is for Executives

In the past few days, I’ve heard a number of executives say, be wary of getting on social media. It’s just a place for people to complain about products and... read more

Connecting with the Best

Connecting with the Best

Are you worried about not getting enought Facebook Likes on your personal or company page? Have the number of followers on Twitter leveled off? Do many people like your posts... read more

Continue to Get Simple

Continue to Get Simple

Strategy

It sounds easy, but in a world of constant change it is not as easy as it sounds. In the past 10 years we have gone from the company having... read more


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Building Teams: Building Relationships

Building Teams: Building Relationships

Strategy

Are you working on building your team? You can look at team from many standpoints. From a manager standpoint, you need to make sure you have set a direction for... read more

Creating Marketing Value

Creating Marketing Value

Marketing

Social media has been pretty intriguing to me over the past few years. People, including myself were spending lots of time on social media sites trying to figure out how... read more

Personal Branding in 2014

Personal Branding in 2014

Branding

This year many people are trying to keep up with the latest techniques with respect to content marketing, social media, seo, Google Hummingbird, mobile marketing and other topics. I believe... read more

How to Make Social Media Work?

How to Make Social Media Work?

Over the past few years, I’ve heard so many experts say that the only way for success to occur is through engagement. You need to be online and have a... read more

Develop a Passion!

Develop a Passion!

Leadership

How many blog posts have you read regarding content marketing that talk about writing something of value for your readers and writing with quality. Well, yesterday I touched on this... read more

Bring Your Game Plan Every Day

Bring Your Game Plan Every Day

Strategy

Too much emphasis is made regarding marketing techniques: social media, going paperless, email is dead, content marketing, twitter, search marketing, etc. Everyday, more and more articles are written about these... read more

March Madness – Marketing

March Madness – Marketing

Marketing

Is anyone else seeing a difference in their marketing activity this month? I am seeing a lot of activity in a variety of forms: new accounts, more phone inquiries, more... read more

Clients, Competitors, Advocates, Others

Clients, Competitors, Advocates, Others

Strategy

As a marketer you always want to know more about your clients and your competition. These lines may be getting blurred more and more as technology keeps changing and how... read more

Setting the Right Tone

Setting the Right Tone

Strategy

What type of tone do you set with respect to your company? To me, this is the most important message you can give to your clients. I am finding that... read more

Your Website is not Your Destination

Your Website is not Your Destination

Online Marketing

I was listening to @JimBlasingame being interviewed on MSNBC My Business and he made some good points with respect to finding and retaining clients. One comment he made was your... read more