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Profile: Brent Pohlman

Brent Pohlman is the Marketing Director at Midwest Laboratories. Brent is in charge of marketing activities related to trade show coordination, direct mailing advertising, online marketing and social media marketing.   I  am closely monitoring the developments on Google Plus and I am really finding success by connecting with people on LinkedIn.  I look forward to sharing my tips and reading your comments.

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Articles by Brent Pohlman
Marketing from the Heart

Marketing from the Heart

Marketing

This week, I am working on really opening up my mind to some new ideas. I will be getting a chance to listen to some great marketing presentations and networking... read more

Own Your Marketing Process

Own Your Marketing Process

Marketing

1

Right now too many people are looking for a magic marketing pill, some new process or a way to make a video or tweet to go viral. Too many people... read more

Don’t Rely on Your Past Accomplishments

Don’t Rely on Your Past Accomplishments

Strategy

This simple act could really stifle your performance going forward. Right now, I am firmly in the middle of my professional career. I am a Generation X person. I see... read more

Marketing Confusion – Stop the Madness

Marketing Confusion – Stop the Madness

Marketing

Marketing is a very complex mess of channels and consumer behaviors; combined with traditional marketing, digital marketing, content marketing, seo, social media, mobile, snapchat, smartphones and other technologies. The hardest... read more

Watch for Signs of Disconnecting – Disturbing Trend

Watch for Signs of Disconnecting – Disturbing Trend

Leadership

I have seen a disturbing trend at workplaces across the country. People are disconnecting more and more from work, their families and friends. Is it part of this mobile phone,... read more

Have You Considered Becoming a Leader Today?

Have You Considered Becoming a Leader Today?

Leadership

Being in the Moment! No matter where I am or what I am doing, it is all about connecting with people. It really comes down to listening more and talking... read more

Performance is Everything

Performance is Everything

Strategy

Definition of performance – “the action or process of carrying out or accomplishing an action, task, or function” Source: Merriam-Webster Dictionary Too many opportunities are started and never completed. Right... read more

Email – Are You Serious? I Thought That Was Going Away Soon. 

Email – Are You Serious? I Thought That Was Going Away Soon. 

Email Marketing

Is it time to go back to email for engagement? Before social media there was email. Email evolved from the early 1990′s to the early 2000′s. It was a great... read more

Not Another Article on Social Media Engagement

Not Another Article on Social Media Engagement

Why are there so many articles written about engaging on social media sites? I think the real reason is people do not know how to define engagement and they are... read more

Your Service Stinks

Your Service Stinks

Customer Experience

In today’s world, it’s hard to go a day without someone complaining about the service that he/she received. People these days are also very short with their responses and they... read more

2 Important Reasons to Consider Brand Penetration

2 Important Reasons to Consider Brand Penetration

Branding

Brand Penetration – This is the concept that I feel more people will be talking about in 2014 and into 2015. As you can tell from the past few weeks,... read more

Do You Know Your Internal Clients?

Do You Know Your Internal Clients?

Human Resources

Is this a difference-maker? Yes it is! Yesterday, we were visiting with a current client and they graciously thanked our management team for locating our office staff next to our... read more

Marketing Turnaround Time

Marketing Turnaround Time

Marketing

Turnaround time is a huge differential for many companies. Here are a few examples of how turnaround time is critical to serving clients. How fast can product x go from... read more

Keywords or Branded Keywords

Keywords or Branded Keywords

Mobile is changing the way we search the internet! Think about this statement for a moment and think about your own actions with your mobile device. You are looking for... read more

Accelerating the Management Process

Accelerating the Management Process

Strategy

Today, there is a huge fear in the market. Some of my professional friends are really fearful of where things are headed. Some examples of these worries are the following.... read more