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Profile: Brent Pohlman

Brent Pohlman is the Marketing Director at Midwest Laboratories. Brent is in charge of marketing activities related to trade show coordination, direct mailing advertising, online marketing and social media marketing.   I  am closely monitoring the developments on Google Plus and I am really finding success by connecting with people on LinkedIn.  I look forward to sharing my tips and reading your comments.

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Articles by Brent Pohlman
Being Close to Your Client Is Not Enough

Being Close to Your Client Is Not Enough

Marketing

Today, the thought among most business leaders is the following, “If I am doing better than competition xyz company, then I am doing alright” Be careful about comparing yourself only... read more

Everyone is Replaceable

Everyone is Replaceable

Human Resources

If you have this mentality, you will strive each day to add value and work to help the company and yourself. WARNING: The following article may be a tough read... read more

Are You Neglecting Your Profile Content?

Are You Neglecting Your Profile Content?

Is updating your Profile Content a part of your content marketing process? Updating your profile information for your business or yourself, might need to be an item on your to-do... read more

Engage, Equip, Empower

Engage, Equip, Empower

Strategy

The 3E’s are the new way to market. I came across this term in Why Word Of Mouth Marketing IS The Most Important Social Media by Kimberly Whitler, July 17,... read more

Getting Recognized in the Market

Getting Recognized in the Market

Branding

Are you measuring your company brand with respect to recognition? Getting recognized in the market is really the goal of today’s marketing initiatives. Too often, marketers and executives focus their... read more


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Productivity – The Topic No One Talks About

Productivity – The Topic No One Talks About

Strategy

Why aren’t more people talking about productivity? People in marketing talk about analytics, social media, press releases, advertisements. Many executivtes talk about how busy they are. Busy is an over-used... read more

Creating Reports for Your Clients

Creating Reports for Your Clients

Marketing

Today, the focus is on “big data” or keeping up with mobile technology. Companies are popping up everywhere with the latest developments in technology. Consumers are being hit with new... read more

Are You Confusing Google?

Are You Confusing Google?

1

Are you frustrated with your Google Search Rankings? Are you resisting the changes which Google is proposing? Maybe it’s time to take a close look at your own sites and... read more

Going to Market Every Day

Going to Market Every Day

Marketing

Over the past 10 years, I have seen a huge shift in the way companies need to approach their markets. It used to be that markeitng teams spent weeks and... read more

Writing for the Future: Content Marketing

Writing for the Future: Content Marketing

Content Marketing

So much emphasis is placed on accessing the latest news. Our kids witnes this in the way they text their friends and interating with sites like Instagram and Twitter. In... read more

Smartphone Culture – You need to embrace it!

Smartphone Culture – You need to embrace it!

Mobile & Apps

This past weekend, I attended a couple of College World Series Games and the games were very exciting games. (low scoring, dramatic finishes). What really struck me though were the... read more

People Want to Be Wowed!

People Want to Be Wowed!

Strategy

WOW is the new way of marketing! Too many of us come from a system approach where we think we need to build a structure and system that people will... read more

Attending Industry Conferences

Attending Industry Conferences

Marketing

I read an article this week that stated tradeshow marketing was dead. In fact, this article written from a marketing agency discouraged their clients from getting a booth or trying... read more

Content Marketing – News Strategy

Content Marketing – News Strategy

Content Marketing

1

People want good news information, period! I came across this article, A Prescription for Successful Content Marketing and it is a well-written article that looks at content marketing and its... read more

Get Interested in Other People’s Work

Get Interested in Other People’s Work

Communications

Can you relate to this? Do you ever go through times of writing where you just can’t find good, quality words or content that you think your readers will be... read more