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Profile: Brent Pohlman

Brent Pohlman is the Marketing Director at Midwest Laboratories. Brent is in charge of marketing activities related to trade show coordination, direct mailing advertising, online marketing and social media marketing.   I  am closely monitoring the developments on Google Plus and I am really finding success by connecting with people on LinkedIn.  I look forward to sharing my tips and reading your comments.

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Articles by Brent Pohlman
Getting Recognized in the Market

Getting Recognized in the Market

Branding

Are you measuring your company brand with respect to recognition? Getting recognized in the market is really the goal of today’s marketing initiatives. Too often, marketers and executives focus their... read more

Productivity – The Topic No One Talks About

Productivity – The Topic No One Talks About

Strategy

Why aren’t more people talking about productivity? People in marketing talk about analytics, social media, press releases, advertisements. Many executivtes talk about how busy they are. Busy is an over-used... read more

Creating Reports for Your Clients

Creating Reports for Your Clients

Marketing

Today, the focus is on “big data” or keeping up with mobile technology. Companies are popping up everywhere with the latest developments in technology. Consumers are being hit with new... read more

Are You Confusing Google?

Are You Confusing Google?

1

Are you frustrated with your Google Search Rankings? Are you resisting the changes which Google is proposing? Maybe it’s time to take a close look at your own sites and... read more

Going to Market Every Day

Going to Market Every Day

Marketing

Over the past 10 years, I have seen a huge shift in the way companies need to approach their markets. It used to be that markeitng teams spent weeks and... read more


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Writing for the Future: Content Marketing

Writing for the Future: Content Marketing

Content Marketing

So much emphasis is placed on accessing the latest news. Our kids witnes this in the way they text their friends and interating with sites like Instagram and Twitter. In... read more

Smartphone Culture – You need to embrace it!

Smartphone Culture – You need to embrace it!

Mobile & Apps

This past weekend, I attended a couple of College World Series Games and the games were very exciting games. (low scoring, dramatic finishes). What really struck me though were the... read more

People Want to Be Wowed!

People Want to Be Wowed!

Strategy

WOW is the new way of marketing! Too many of us come from a system approach where we think we need to build a structure and system that people will... read more

Attending Industry Conferences

Attending Industry Conferences

Marketing

I read an article this week that stated tradeshow marketing was dead. In fact, this article written from a marketing agency discouraged their clients from getting a booth or trying... read more

Content Marketing – News Strategy

Content Marketing – News Strategy

Content Marketing

1

People want good news information, period! I came across this article, A Prescription for Successful Content Marketing and it is a well-written article that looks at content marketing and its... read more

Get Interested in Other People’s Work

Get Interested in Other People’s Work

Communications

Can you relate to this? Do you ever go through times of writing where you just can’t find good, quality words or content that you think your readers will be... read more

Integrating Personal Brand with Company Marketing

Integrating Personal Brand with Company Marketing

Marketing

1

This is where Search Marketing meets Social Media! (New Paradigm Shift) People Connect with People! – It really is that simple! (People are the key! ) It is time to... read more

Marketing Today and into the Future

Marketing Today and into the Future

Marketing

Here is an article to read today: How to raise the IQ of your Business? by David Amerland, 05/22/21014 It will really get you thinking differently about the direction you... read more

Technology is Great but People are Better

Technology is Great but People are Better

Tech & Gadgets

It is a part of our culture. Everyone wants the newest, greatest model with those additional enhancements. Is an iPhone 5 heads and shoulders above an iPhone 4. Do you... read more

SmartPhone Marketing – Its Here

SmartPhone Marketing – Its Here

Digital Marketing

The biggest distraction or opportunity might be right in front of our face. Can you go to any public place and not see someone holding, talking or typing some message... read more