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Profile: Brent Pohlman

Brent Pohlman is the Marketing Director at Midwest Laboratories. Brent is in charge of marketing activities related to trade show coordination, direct mailing advertising, online marketing and social media marketing.   I  am closely monitoring the developments on Google Plus and I am really finding success by connecting with people on LinkedIn.  I look forward to sharing my tips and reading your comments.

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Articles by Brent Pohlman
How Do I Create Value Using Social Media?

How Do I Create Value Using Social Media?

Last week I received a lot of comments as to why I was so negative with respect to a “Stop Engaging on Social Media” article I wrote. With input from... read more

How Can I Take Ideas To Another Level?

How Can I Take Ideas To Another Level?

Strategy

Looking at new ideas everyday has helped me see the value with respect to improving processes and generating new projects for our company. Why should I collect ideas from others?... read more

Your Content On Social Media Stinks

Your Content On Social Media Stinks

PLEASE STOP POSTING SO MUCH CONTENT Social media: It’s all about getting as much content out there and building your presence online. This is the approach a number of people... read more

Tired Of Local Networking Events? Try Linkedin

Tired Of Local Networking Events? Try Linkedin

Are you looking for a change from traditional networking events? Consider Linkedin Publishing No that is not a misprint. Linkedin Groups are fine but Linkedin Publishing is where the action... read more

Stop Engaging On Social Media

Stop Engaging On Social Media

Engaging On Social Media – (It’s In The Past) We were all told by experts and users alike, “Don’t sell on social media, you must engage.” As a result, people... read more

Help!  – Change Again! – What Do I Do?

Help! – Change Again! – What Do I Do?

Leadership

The one constant today is change! Change is happening on a regular basis. Keeping up with changes is just the beginning. The best way I know how to keep up... read more

The Social Media Monster

The Social Media Monster

You know these type of people, they are everywhere and they want you to be one of them. Many people will tell you that you need to engage and spend... read more

What Does Marketing Look Like Going Forward?

What Does Marketing Look Like Going Forward?

Marketing

Marketing, Sales and Client Service are the new marketing These concepts are not new, independent of each other; but together they really are the future of marketing. You really need... read more

PUNCH IT – Service and Email

PUNCH IT – Service and Email

Customer Experience

Email and Service together can make for a powerful one-two punch! Email is definitely coming back stronger than ever. With smartphones, people are looking more and more at their email... read more

Why You Need to Think More About “Team”

Why You Need to Think More About “Team”

Strategy

If you want your project to succeed, you must have a team of people with the same vision and understanding. This past weekend my wife and I were co-chairs for... read more

Get Fired Up and Unify Your Team!

Get Fired Up and Unify Your Team!

Human Resources

It is rally time! Start today and start building not only a better department, but a better company overall! Rally around the Marketing Cause – Make it Happen People love... read more

I am Done With "Social Media"

I am Done With “Social Media”

1

I have been doing a lot of thinking regarding this topic and I have come the conclusion that the term, “social media” is stupid. It absolutely has nothing to do... read more

How Can I Get More New Accounts Online?

How Can I Get More New Accounts Online?

Marketing

If you listen to some people, they would tell you that if you are not on social media, then you do not have a chance. This kind of thinking really... read more

Represent Your Company Today

Represent Your Company Today

Strategy

Who are you and who do you represent? Today, we are going through changes quicker than we can keep pace. More and more I am making company connections with their... read more

Marketing from the Heart

Marketing from the Heart

Marketing

This week, I am working on really opening up my mind to some new ideas. I will be getting a chance to listen to some great marketing presentations and networking... read more