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Profile: Brent Pohlman

Brent Pohlman is the Marketing Director at Midwest Laboratories. Brent is in charge of marketing activities related to trade show coordination, direct mailing advertising, online marketing and social media marketing.   I  am closely monitoring the developments on Google Plus and I am really finding success by connecting with people on LinkedIn.  I look forward to sharing my tips and reading your comments.

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Articles by Brent Pohlman
2 Important Reasons to Consider Brand Penetration

2 Important Reasons to Consider Brand Penetration

Branding

Brand Penetration – This is the concept that I feel more people will be talking about in 2014 and into 2015. As you can tell from the past few weeks,... read more

Do You Know Your Internal Clients?

Do You Know Your Internal Clients?

Human Resources

Is this a difference-maker? Yes it is! Yesterday, we were visiting with a current client and they graciously thanked our management team for locating our office staff next to our... read more

Marketing Turnaround Time

Marketing Turnaround Time

Marketing

Turnaround time is a huge differential for many companies. Here are a few examples of how turnaround time is critical to serving clients. How fast can product x go from... read more

Keywords or Branded Keywords

Keywords or Branded Keywords

Mobile is changing the way we search the internet! Think about this statement for a moment and think about your own actions with your mobile device. You are looking for... read more

Accelerating the Management Process

Accelerating the Management Process

Strategy

Today, there is a huge fear in the market. Some of my professional friends are really fearful of where things are headed. Some examples of these worries are the following.... read more

Build It and They Will Come

Build It and They Will Come

Strategy

I know you have heard this familiar phrase and right now you could say many marketers are using it with respect to their content marketing initiatives. So much emphasis has... read more

Set a Tone to Be More Social and Less About Social Media

Set a Tone to Be More Social and Less About Social Media

We are starting to disconnect from people and it might be a path we should be concerned about. More and more, companies are using technology, gathering information and are looking... read more

Setting a Tone

Setting a Tone

Strategy

Information, Information and more Information Is there so much information around us that it is becoming just more and more noise? People are motivated in a number of ways. I... read more

Time to Move on From Content Marketing and Social Media

Time to Move on From Content Marketing and Social Media

Content Marketing

In my last article, Setting a Tone I rambled a bit on the idea that there is so much information out there that people are looking for more than just... read more

Is Your Pursuit of Information Making You Less Productive?

Is Your Pursuit of Information Making You Less Productive?

Strategy

In a world of technology like tablets, computers and smartphones, we are all becoming more and more addicted to information. You can see it in the way people use their... read more

Fewer Emails in 2014

Fewer Emails in 2014

Email Marketing

In 2014, I am noticing fewer emails. This is clearly a welcoming trend. Some of you may be confused by this comment, and others may still think getting 200, 500... read more

Time to Stick Your Neck Out

Time to Stick Your Neck Out

Strategy

Are you a risk-taker? I thought about this topic as we are right in the middle of “back to school” time. This past week, my kids received their text books... read more

When Is Your Next Update Being Released?

When Is Your Next Update Being Released?

Branding

This fall Apple is supposed to release a new iPhone update, iPhone 6. New features and benefits for consumers. Right now this information is creating hype on different internet sites... read more

Change Management Applied to Change Marketing

Change Management Applied to Change Marketing

Marketing

Changing times call for big changes in the way companies approach business. I am finding myself rewriting my priorities every month. This is not a bad thing. We need to... read more

Is Search Marketing More Like Following the Stock Market?

Is Search Marketing More Like Following the Stock Market?

Online Marketing

Every day, people write blog posts that tell you to get involved with Content Marketing or Google Hummingbird or Social Media or you will not see results. Frankly, companies are... read more