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Profile: Brendan Schneider

Brendan Schneider is the Director of Admission and Financial Aid at Sewickley Academy - a PK-12 Pittsburgh Private School. He is one of the leaders in the field for teaching on and knowledge about inbound marketing for schools. He presents and consults on inbound marketing, branding, marketing technology, and social media at the regional and national levels. With his workshops, the SchneiderB.com blog, and over 40,000 tweets of insight over the last four years, he continues to advance the abilities of the independent school admission, communication and marketing professional. Circle him on Google+. Subscribe to his blog and receive his Social Media System for Schools ebook for FREE. Download the eBook!

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Articles by Brendan Schneider
21 Ways Independent Schools Can Use Twitter

21 Ways Independent Schools Can Use Twitter

Independent schools are flocking to social media and with good reason – promises of improved marketing, branding, and engagement at little or no cost is pretty appealing. The problem though... read more

3 Marketing Lessons Schools Can Learn From Dollar Shave Club

3 Marketing Lessons Schools Can Learn From Dollar Shave Club

Marketing

One of my long time pet peeves has been the cost of disposable razors. I don’t consider myself cheap but I could never understand why good razors cost so much.... read more

Lessons For Social Media at Your School Learned From 1996

Lessons For Social Media at Your School Learned From 1996

I love to read and although I read most of my books today on my iPad Mini I have a fairly large collection of books from the past. My wife... read more

3 Lists You Should Create For Keyword Research

3 Lists You Should Create For Keyword Research

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When you embark on utilizing inbound marketing for your school an initial focus will be on search engine optimization. But what does that mean exactly? Search engine optimization, or SEO,... read more

Learn The Secret to Viral Video from Pittsburgh Dad

Learn The Secret to Viral Video from Pittsburgh Dad

Online Marketing

My wife and I both grew up in Pittsburgh which makes us keenly aware of Pittsburghese. According to Wikipedia Pittsburghese, or Pittsburgh English, “is the traditional dialect of American English... read more

A Cup Of Coffee with Madeline Riley from edSocialMedia

A Cup Of Coffee with Madeline Riley from edSocialMedia

Expert Interviews

I’m excited to share this Cup of Coffee with Madeline Riley. Madeline is the Community Manager for edSocialMedia and we first met when I became a contributing blogger for edSocialMedia.... read more

Are You Following the 80/20 Rule?

Are You Following the 80/20 Rule?

Strategy

Back in July I shared my major takeaway from the AISAP Summer Institute 2012 after listening to Ian Symmonds. I need to follow the 80/20 Rule! What is the 80/20... read more

Are You Making This Mistake When Using Google and Facebook Ads for your School?

Are You Making This Mistake When Using Google and Facebook Ads for your School?

Online Marketing

A question I’m increasingly asked is do we use Facebook Ads and Google Ads at my school? Yes we do! The next question I usually hear is are the Google... read more

What’s Your School’s Blog Comment Strategy?

What’s Your School’s Blog Comment Strategy?

The benefits of creating a blog for your school are numerous and can help with search engine optimization and branding among other things. My friend, Rick Newberry, has written a... read more

How I Used Pinterest to Create Our School’s Virtual, Viral Viewbook

How I Used Pinterest to Create Our School’s Virtual, Viral Viewbook

Prior to being the Director of Communication & Alumni at Canterbury School of Florida, I was a professional home organizer for five years. I organized people’s closets, garages, home offices... read more

5 School Marketing Predictions for 2013

5 School Marketing Predictions for 2013

Online Marketing

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My journey with inbound marketing at my school begin in 2008 and unfortunately the enrollment climate hasn’t gotten much better in the last 5 years. With marketing at schools continuing... read more

Should A School Like For-Profit Businesses on Facebook?

Should A School Like For-Profit Businesses on Facebook?

A practice that should be part of the management of your school’s Facebook page is to “Use Facebook as [Your School Name]” and interact with Facebook as your school. The... read more

What Social Media and Christmas Have In Common

What Social Media and Christmas Have In Common

2

Being a father allows me to see things in different ways. Christmas is one of those things. As a child, I was constantly reminded that the true joy of the... read more

10 Reasons Why iLove Google+

10 Reasons Why iLove Google+

10

I know. I know. I’ve written about how I hate Google+ and how Google+ is dead. OK…I admit it. I was wrong. Not only is Google+ not dead but in... read more

A Few Of My Favorite Things – Holiday 2012 Gift Guide

A Few Of My Favorite Things – Holiday 2012 Gift Guide

Travel & Leisure

Black Friday. Cyber Monday. The malls are crowded. SiriusXM has launched their holiday music channel. This can only mean one thing – the holidays are here! While I really do... read more