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Profile: Brendan Cournoyer
Articles by Brendan Cournoyer
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Are Your Marketing Messages Aligned with Sales Conversations? [Q&A With Bob Apollo]
Last week, I came across an interesting blog post by Bob Apollo (@bobapollo) titled Why Marketing Needs to FieldSource More Ideas from Sales. Bob is seasoned sales/marketing coach and CEO... read more
9 Content Marketing Truths Inspired by Arrested Development
1It took over seven years, but the Bluths are finally back! Starting this weekend, Netflix will stream 15 brand-new episodes of Arrested Development, one of the most critically-acclaimed and beloved... read more
Is Google+ Part of Your YouTube Marketing Strategy?
1Last year, I wrote about some of the ways Google+ makes sense for video marketing. At the time, I argued that while the number of active Google+ users doesn’t compare... read more
Mobile Sales Strategies Reduce Costs, Boost Productivity
Over the past few years, the growing popularity of tablet devices has spurred a lot of conversation about the ways businesses can take advantage, with sales being the most common... read more
10 Quotes on Why the iPad Works as a B2B Selling Tool
1In case you hadn’t noticed, enterprise tablet adoption skyrocketed last year, and there’s no reason to expect the trend won’t continue in 2013. While Android continues to make strides, Good... read more
What Are You Wearing? How to Dress for Online Video
2Knowing how to dress for video is an often overlooked part of shooting video marketing content – but that doesn’t mean it’s not important. While converting PowerPoint to video is... read more
Tips for Scripts: 4 Scriptwriting Ideas for Online Video Marketing
During our ongoing Video Marketing University webinar series, one of the themes we’ve emphasized over and over again is the importance of planning and preparation. And when it comes to... read more
Is Your Sales Team Enabled for LinkedIn?
Is social selling in need of sales enablement? That’s the question posed by sales and marketing influencer Ardath Albee in a recent post for her Marketing Interactions blog. The article... read more
Sales Prospecting Tips: How the Right Content Can Help
1Is content the answer to your prospecting struggles? Here are just a few sales prospecting tips to help your reps secure more meetings. For businesses, the value of quality content... read more
Consumers Say Product Videos are ‘Perfect’ for Mobile Viewing [Report]
1A recent survey has shed some new light on the viewing trends for online video content with consumers – and those trends are going mobile. The study, titled How Consumers... read more
Sales Team Enablement Content: Advancing the Conversation
This is the last in a three-part series on using content to power sales enablement. Part 1: Prepare | Part 2: Engage | Part 3: Advance So your sales reps... read more
Sales Team Enablement Content: Ready to Engage
This is the second in a three-part series on using content to power sales enablement. Part 1: Prepare | Part 2: Engage | Part 3: Advance My previous post covered... read more
Content Tips: Repurposing Blog Posts into Video Presentations
Adapting popular blog posts for on-demand videos can help marketers generate fresh content while getting more value from their most powerful topics. Question – what was the biggest challenge that... read more
Do You Use Your iPad for Email? Most Users Say YES
1Studies show that the majority of tablet owners use their iPads for email. So are your messages mobile-friendly? In a survey last year, we asked over 1,300 people if they... read more
Do You Have Your Content Team in Place?
1Lots of organizations would love to have their own in-house content team, but putting one together is easier said that done. We write a lot on this blog about the... read more
