Most people looking to use Facebook apps to benefit their business want to maximize brand awareness, increase Facebook fans, and engage customers.

Facebook 3rd party apps allow you to host a Facebook Store, offers, give-aways, contests, and campaigns, which is what Wishpond can provide for you.

Top 7 Facebook App Questions:

1. How do I customize my tab on Facebook?
2. How do I select the winner for my campaign?
3. How can I customize my campaign?
4. Why does “Allow App” pop up when someone wants to enter my contest via Facebook?
5. I want a Facebook Store, how do I set that up?
6. How do I make my Facebook Store app look better?
7. Can I edit my campaign once I publish it?

How do I customize my tab on Facebook?

Many people want to customize their Tab to make it look business branded.

Tab Bar (red highlighted):

Before (Wishpond default images/titles):

After:

Customize the Title, Image and Position:

• hover over top right corner of tab & click the pencil icon
• click a tab in the drop down menu to Swap Positions

OR

• click settings
• change title & image, click save

Your Return on Investment (ROI): Increase Brand Awareness. The more labelling and customization you have, the more professional, recognized and trust-worthy your business becomes.

How do I select the winner for my campaign?

With 3rd Party apps like Wishpond, you can select a winner at the end of the contest. Wishpond’s apps are designed within the Facebook guidelines so there is no need to worry about breaking the rules. With our apps you can select as many winners as you want:

1. Login to Wishpond
2. Go to Campaigns
3. Click your Campaign when it has ended
4. Click ‘Select a Winner ‘or ‘Select Winner Randomly’

• Using ‘Select a Winner’ you can manually choose who wins.
• Using ‘Select Winner Randomly’ our system will choose someone at random for you.
• + Export Participant List gives you a list of entrant’s inputted info.

Collect Emails: Wishpond campaign apps require entrants to enter their email address so you can contact the winner when it’s done.

• Example: Here is a sample collection of entrants’ emails

Your ROI: You can relax. By using Wishpond’s apps, we ensure that you will be running campaigns within the guidelines of Facebook, and lifting that cloud of worry.

How can I customize my campaign?

People want to make their Contests look branded to spread brand awareness and make their business recognizable. Here are some simple customizable features for your campaign to make it go from generic to branded.

Before:

After:

Customizable CSS

• create the design and layout with customizable CSS

Custom Banner

• create a header to display your brand in a Banner

Custom Entry Forms

• add entry boxes that entrants have to fill out in order to enter your contest to gain the information you desire

Your ROI: Increase brand awareness. This will help people recognize your brand and show your brand’s personality. Plus you can have fun playing with colours, font, images and the overall visual aesthetic.

Why does ‘Allow App’ pop up when someone wants to enter my contest via Facebook?

It’s harmless. To “Allow App” a 3rd party app usually is being given permission to auto-share the contest and collects information Facebook Open graph has already collected.

Auto-sharing: allow our app to post your contest on your entrant’s wall and their friend’s newsfeed. Auto sharing is great for spreading your contest all over Facebook and for entrants’ friends to see and enter too!

Analytics: At Wishpond we collect information and give it to you in your campaign’s analytics. This helps you target your campaigns.

Example: Analytics

Example: Auto-sharing

Wall

News Feed

Your ROI: Promote your brand and improve campaigns. Auto sharing is great for promoting your contest all over the social networks. Analytics are the perfect tools to help you tailor campaigns to see what worked and what you can do to improve the next campaign.

I want a Facebook Store, how do I set that up?

Simple! Use a 3rd party app to set up your Facebook Store so people can browse your products and make purchases.

With Wishpond our Facebook Store is a feature included with all of our plans. Simply sign up with an account, go to the Store tab in your dashboard, and import products.

• You can import from your e-commerce store (Etsy, Shopify, Ebay etc.) or we can crawl your website.
• The categories and items will import the same as you have on your e-commerce websites.
• Don’t have an e-commerce store? That’s okay! You can upload a CVS file or your POS, or add products manually.

Wishpond’s Store Dashboard:

Facebook Store:

You can add a banner at the top of you store to link browsers to your website or to a promotional contest!

Your ROI: Increase sales and brand awareness. The Facebook store is a great platform to have housed in a tab on your Facebook page for fans to shop for your products instantly and become familiar with your brand.

How do I make my Facebook Store app look better?

One simple addition. Notice the difference?

Before:

After:

Add a Banner to your Facebook Store. The banner feature is completely customizable. You can create clickable links to take users where-ever you want and it’s a great addition to make your store look that much more appealing.

Your ROI: Legitimize your brand. We want to break down the barriers shoppers may have in making purchases from your brand. Legitimize your brand with a simple Banner image; it really makes a difference in your stores appeal. At Wishpond you can add this feature in your Store dashboard. It’s simple, fast and easy to make. Get started!

Can I edit my campaign once I publish it?

Sometimes people realize they want to extend the duration of their contest, tweak the description, change the photo or customize part of their campaign at the last minute. That’s okay!

With Wishpond you can login to your account, go to your campaign, click edit and change all the things you want while it still runs on your page.

Your ROI: You don’t have to start from scratch.

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Give fans a reason to interact with your business.

• What aspect(s) of your business do your fans love the most?
• What are their hobbies?
• Do your customers love low prices?
• What about quality customer service?

Starbucks shows a connection between employees and customers ↓

Victoria’s Secret takes note of everyone who looks forward to the annual Victoria’s Secret Fashion Show. In this example, they get the Angels from the fashion shows to respond to tweets about their plans on Valentine’s Day. Fans anticipate the response eagerly from the Angels.

Share a fan’s photo of your product/service.

• Make a connection between your business and the holiday. Incorporate your brand, product, or service without being promotional. These types of posts are more likely to become viral because fans feel It’s for their entertainment value as opposed to your businesses profit.
• *NOTE: Doing this during other times of the year is also encouraged. It doesn’t have to be a holiday to share your appreciation of your fans!

• If you don’t have any of your fans photos incorporating your business, you can find a way to do it yourself. It’s just as effective, although it requires more work on your part.

Find a creative way to use your product/service to celebrate Valentine’s Day.

• Burberry uses some fabric to create a heart shape. Then they simply wish their fans a Happy Valentine’s Day.

• Starbucks used their Valentine’s Day merchandise to tell their fans they love them. A very simple concept sent an efficacious message.

Thank them after asking for feedback.

• Your customers will feel great knowing that you appreciate their business, and it goes a long way after getting them to help you out. Even if the post doesn’t result in a lot of likes or comments, it’s still valuable to express your gratitude.

Check Out “Valentines Day Edition: Provide Solutions for your Market’s Needs”

A set is a digital collage composed of products and other images. many
different images can be compiled to create a simple yet interesting collages.

A set by fashionistatrendy ↓

What can I apply to sets other than clothing and accessories?

1. Like products, you can upload images of magazine articles, celebrities, etc. For example, if you have a photo of a fan using or wearing your product or brand you sell, you can upload that image to Polyvore with the clipper tool and apply it to your set, collection, group or contest.
2. You could also use screenshots of articles you were featured in and use those as embellishments.

Here are some of the easily accessible embellishment ideas:

• Items you have liked on Polyvore
• Templates
• Pictures of people and magazine screenshots
• Backgrounds
• Text
• Frames & Borders
• Symbols
• Patterns, effects, textures, overlays

…and more!

How to use sets for Marketing your Brand & Products

Sets can be shared on various social networks. Here are some ideas:

• Create a simple ad for your sale (either online, instore, or both)
• Print out outfits and refer to them backstage at a fashion show for easy dressing
• Print out your sets and use them to create a lookbook of your products
• A Pinterest board with all of your sets
• Feature your sets on other social networks (Facebook, Tumblr, etc.)

Create sets that include:

• How to wear an outfit
• New merchandise
• Popular styles for different occasions
• Colour stories

When building sets, you can browse categories listed below (ex Tops, Outerwear, Dresses, etc.) or search terms in the search bar such as colours, brands, styles, etc. In the steps below, you will learn how to apply these to your sets.

Step 1

Move your curser over the “Create” link at the top of the homepage of Polyvore.

Step 2

You will see a drop-down menu. Click “Set.” You will be directed to the set application.

Step 3

Look for a brand, store, or specific item in the search bar. Or browse a category of the below clothing and accessories.

Step 4

Click on an image you want on your set. You will see a pop-up box appear with the image and some information about the product.

Step 5

Click “Add to set” in the pop-up box. The image will appear on your set.

Step 6

Moving/resizing/adding items and images.

Resizing Images: Changing the size of an image is very simple. All you have to do is drag the corners of the image to either enlarge or compress it.

Moving Images: If you click anywhere else on the image, you can drag it to its desired location.

Continue to add more images by repeating the steps from Step 1 or 2.

Step 7

Embellishments: Embellishments are all of the other items you can add to your sets other than clothes and accessories. They are added to sets in the same process that other images are.

Step 8

Once you are happy with your set, press “Publish.” You will have the option to share your set on your other social networks. You will have to click on the icon and connect to the chosen social network.

Step 9

Click the blue “Done” button to complete the process. Your set is finished!

Check Out “Polyvore Guide for Retailers & Brands: Style Analytics”

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Now that you’ve made a set and a template, you’re ready to start thinking about organizing your sets and favorite items into collections. A collection allows you to put both sets and items together onto a page. You can have a description for your collection, as well as a slideshow option.

Why should I make a collection?

• Collections are awesome for organizing your sets and favorite items.
• You can label collections by certain themes.
• Both your own sets and items as well as others from the Polyvore community can be included in your collection.
• You could showcase your fan’s sets that includes your products in a collection of yours

A collection by Polyvore composed of sets ↓

How to Create a Collection

Step 1

Move your curser over the “Create link at the top of the homepage of Polyvore.

Step 2

You will see a drop-down menu. Click “Collection.” You will be directed to the set application.

Step 3

Your sets will appear under the tab “My Sets” as seen above. You can drag them to the collection and drop them
as you would on a set.

• The other tabs to choose from are:
• Collections (your collections)
• My Items
• All Sets (other member’s sets)
• All Items

You can browse “All Items” as you would on a set as well, just without the categories. You can browse the items shown
initially or do your own search in the search bar.

*NOTE: To delete a set or item from your collection, simply highlight the unwanted item and an “x” outlined in a red square will appear in the right hand corner of the image.

Step 4

If you’re having troubles inserting items or sets into the canvas (see Glossary), refer to Chapter 4.

• You can add descriptions of the images you put on the canvas.

Step 5

Once you are satisfied with the collection, press “Publish.”

Step 6

A pop-up box will appear, and you will be prompted to fill in the name of the collection.

The option to making a description and enable sharing is available. Click “Add quick share account” to connect to social networks like with sharing your set.

Check out “Polyvore Guide for Retailers & Brands: Templates”

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The Mini Editor allows customers and visitors to your website or blog to play around with your products and build outfits. It’s similar to a set – just simpler. It includes only your specific products as opposed to the whole scope of Polyvore.

Barbie® Mini Editor ↓

How does using The Mini Editor benefit my business?

• Gives insight into how customers want to wear/accessorize your products
• Calculates which items are most popular and least popular
• Increases customer engagement
• Creates loyal readers and potential leads

How should I use The Mini Editor?

For instance, you could be trying to make customers aware of your spring collection.

You could install a Mini Editor on your homepage equipped with your spring merchandise. Then add a caption along the lines of, “How would you wear our new spring collection?”

People who visit your website (such as customers or potential leads) will be intrigued by making outfits out of your merchandise.

Make sure to update your social networks when you add new items to your Mini Editor. Fans will anticipate the release of new merchandise to play around with.

Installing The Mini Editor

Step 1

First, start by clicking here: Polyvore Mini Editor

Step 2

Click the “My Items” tab.

Step 3

Drag your items onto the canvas as you would with a set, template or collection. You will have to upload at least 10, and no more than 100.

Step 4

Once you are satisfied with the items in your Mini Editor, scroll down. There will be a current preview of how your Mini Editor will appear.

Step 5

Scroll down again. Now you can customize the look of your Mini Editor.

Step 6

Think of a name for your Mini Editor, and review the Terms of Service.

Then, press “Get code.”

Step 7

Copy and paste the following HTML code into your website’s template exactly as it appears. You’re finished!

Check out “Polyvore Guide for Retailers & Brands: Collections

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Someone once said “build it, and they will come”. That person was not a Facebook Page admin. Community management is the foundation of great Facebook marketing. Don’t worry, you don’t need to be a tech whizz to get this right, you just need to understand a few basic ground rules, and have an appetite for experimentation.

Did you Know?

• Facebook recently made a major change to the Pages platform, rolling out Timeline on the 30th of March, 2012
• On average, your posts will be seen by approximately 17% of your fans
• Females are responsible for 62% of the pageviews on Facebook

Sources:

• http://www.allfacebook.com/facebook-page-17-2012-01
• http://blog.nielsen.com/nielsenwire/social/

Posting and Managing Content

• Content is the lifeblood of your Facebook community. Those Pages that are most successful provide their fans with regular, interesting content that keeps them engaged. This is the simplest and most cost effective way that you can reach new fans.
• You will want to get into the habit of updating your page regularly with new content. How regularly depends on your fan demographics, but a general rule of thumb is to aim for between three and seven updates per week. You need to be careful not to update too frequently and annoy your fans. Fewer posts of better quality trumps a large number of low engagement posts.
• In the end there is no substitute for experimentation. Think about the various things you could do that are relevant to your audience, and then try them. With Facebook’s built in insights (which we will cover next) you will be able to see very quickly what is working and what isn’t.

What makes a great post?

The right posts for you to get engagement will again depend in your audience, but there are some insights that apply universally:

1. Posts with (relevant) rich media perform much better than those without. If you can include a picture or video with your post you will get much more engagement than just posting a simple text update.
2. Treat Facebook as a conversation platform. In a conversation there are two (or more) participants. Each needs to listen to one another, ask questions, and interact. The same principles apply on. Facebook. Ask and answer questions, encourage debate, get involved.
3. Use the built in polls function. You will be surprised at how enthusiastic people are about making their opinion heard. Polls are easy to create, and easy for people to participate in. This low barrier to participation often means you can get really great engagement with the right question.
4. Pin and highlight your best content. Pinned content (content that stays at the top of your Facebook Timeline) gets substantially more likes, comments, and shares than nonpinned content. Similarly, highlighting your great images and video (which displays the content in the full width of your timeline) also helps get more engagement from your community.

Other resources to help you with posting content:

• Facebook’s best practices for Pages Admins

Analytics & Insights

Understanding Facebook Insights is extremely important for effectively measuring the impact of your efforts. Luckily Facebook Insights is a relatively simple tool to use. The hardest part is getting your head around their terminology.

Accessing Your Insights

When you visit your page you will see a button in the top right corner that says ‘Admin Panel’. Click this button and your administration options will drop down. From here you can see a mini graph of your latest insights, which you can click on to get access to your full insights.

Understanding Your Insights

1. Aggregate Insights

• The main graph you see is the aggregate insights for you page. Here you can quickly see how your content posts (the pink dots) impacted your ‘reach’ (how many people saw your content), and the number of ‘people talking about this’ (this is Facebook’s indicator of engagement, and counts people liking, sharing, commenting, answering your polls, responding to
• your event invitations, checking into your location, or tagging you in photos). Generally the higher these numbers are, the better you are doing.
• You can then break down your aggregate insights to look just at your reach, likes, or people talking about you. Within these categories you can get useful information about their demographics and geographic locations.
• Facebook also differentiates between paid reach, and organic reach. Paid reach is the exposure you got due to advertising. Ideally you want to generate as much organic reach as possible – that is people sharing and interacting with your content because they find it interesting and relevant, rather than having it pushed to them.

2.Individual Post Insights

If you look below the main graph on your Insights home page you will see a breakdown of the performance of your individual posts. For each post you will see:

• reach – the number of people who saw your post
• engaged users – the number of people who clicked on your post
• talking about this – the number of people who interacted with your post (like, comment, share, etc.)
• virality – the proportion of people who ‘talked about this’ out of the total number who saw it

You are able to sort your posts by any of these different measurements, so you are able to quickly see which of your activities are performing best. This is the information you need to act on when evaluating your Facebook Page performance.

Applications

• There are quite literally thousands of applications that you could potentially use to help your Facebook marketing efforts. If you are looking for a specific application it is worth shopping around to find the one that best fits with your requirements, and your budget.
• Wishpond offers two Facebook applications that are specifically built specifically for retailers. In our opinio, these are must have’s as part of your Facebook Marketing Toolkit.

Wishpond Social Store is the fastest, easiest way to create a great-looking storefront for your Facebook Page. With one click you can import your products from your existing e-commerce store, and then keep your inventory up to date automatically.

Wishpond Social Offers allows you to create exclusive, limited-time offers for your Facebook fans that then spread organically as people participate. As people subscribe to your offers you are building a valuable database of customers that you can continue to make offers to in future. You are also able to get valuable customer insights – demographics, interests, and more.

Advertising

Did you Know?

• > $5 Billion. Facebook is on track to achieve more than $5 Billion in advertising revenue in 2012 – including more than 6.5% of the total online advertising spend in the US

Sources:

• http://www.emarketer.com/Article.aspx?R=1008858&ecid=a6506033675d47f881651943c21c5ed4

Focusing on being interesting, relevant, and engaging will definitely help you grow your fan base. If you want to really accelerate it, you may want to support your activity with advertising. Facebook advertising, when combined with the other principles outlined in this guide, can be an extremely cost effective way to not only acquire new fans, but acquire new, real, moneyspending customers. With a relatively modest spend you can focus very closely on acquiring fans that are most likely to convert into customers.

There are a few things you should think about when creating your Facebook ads:

Demographically

• You are able to target your advertising by age, gender, relationship status, sexuality, language, education, and employer.
• The more you can narrow down your target market, the better results you can get. Facebook allows you to target users using a range of variables. It often makes sense to create different ads that specifically target different groups.

Geographically

• Facebook allows you to target a specific geographic area. Targeting those people who you are able to service is obviously an important thing to do to avoid wasting advertising spend.

By interest

• You can either select from broad interest categories, or provide specific interests. This is an extremely powerful feature for retailers, as you are able to target users who have explicitly declared an interest in your products.

Exclude your existing fans

• In most cases you will want to exclude your existing fans from your advertising. Facebook allows you to do this by ticking a simple checkbox while creating your ad.

Target friends of your existing fans

• A great way to grow your fan base is by targeting friends of your existing fans. As the old adage goes “birds of a feather flock together”. Hopefully your fans have already told their friends just how awesome you are, so a compelling ad might be just the prompt they need to make the leap and become a fan themselves.

Use ads to help spread your best content

• If you are using our Social Offers application ads are a great way to get new customers participating in your offer even faster. Supporting your Social Offer with a small advertising spend, targeted strategically at those most likely to be interested in our offer can make your offer spread virally even faster.

Use ads to help support your special offer

• If you are putting time and effort into developing and curating great content it makes sense to expose that content to more people. By supporting your best content with ads it will help you reach a whole new audience, and provide them with a great introduction to your brand. An ongoing program of ads with a relatively small spend supporting your content can provide a huge boost to your fan base.

Check Out “Retailers Guide on Growth for Facebook: Getting Set Up – The Basics”

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Anatomy of a Facebook Page

Time to roll up your sleeves and get your hands dirty. This section takes you through the basics of getting your Page set up just right.

How to create your Page

Now that you know what is what, it is time to get down to business.

Creating your page is simple. Head over to www.facebook.com/pages/create.php and follow the instructions that Facebook gives you. The first step is to choose which category your page will fit in to. Be sure to choose an appropriate category, as it will help your fans find you. I know, we have all been tempted to jokingly list our business as a political party, or religious organisation, or something equally kooky, but in general this isn’t nearly as great an idea as it first seems.

Once you have chosen your category Facebook does a great job of taking you through getting the basic building blocks of your Page set up. We would advise you to provide as much detail as you can during this set up phase, as it will limit the amount of time you need to spend going back and adding and changing information in the future.

Designing your Page

The most important piece of real estate on your profile is your header image. This is your chance to capture your potential new fans attention, and show off your brand personality. The dimensions for this image are 851px by 315 px. Be sure to upload an image that is at least this large, or your image will be scaled up to fit (and therefore appear low quality).

There are some limitations to what you can do with this image. According to Facebook you may not include:

• Price or purchase information, such as “40% off” or “Download it at our website”
• Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
• References to user interface elements, such as Like or Share, or any other Facebook site features
• Calls to action, such as “Get it now” or “Tell your friends”

The next most important space is your profile image. This is the smaller image that sits partially inside the cover image. The display dimensions for this are either 125px by 125 px or 150px by 150px depending on the screen size of the person viewing your profile. However, you should upload a square image that is at least 180px by 180px to get the best quality result.

Our recommendation is to go with something bold, eye-catching, and interesting for the larger cover image, and reserve the smaller image for your logo. If you can come up with some way to integrate the two together this can be a great way to provide a little bit of an extra surprise factor to delight your fans.

You are also able to specify up to 12 apps that are displayed in the tile spaces at the top of your profile (more on applications a little later on). You are able to specify custom icons for some of these apps – depending on whether the app developer allows this. This can be a great way to drive people to do things that you are not able to do on your Timeline ‘wall’.

Some resources that you might find useful:

Free download of a PSD (Photoshop file) of the Facebook Timeline for Pages user interface

How to change your application icons with Facebook Timeline for Pages (and a free set of icons for you to download)

Check Out “Retailers Guide to Growth on Facebook: Strategy”

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Having done your research it pays to sit down and spend some time on your Facebook marketing strategy before diving right in. This helps ensure that the effort you and your team put in to your Facebook Page is directed toward achieving some specific, measurable goals.

What will you use your page for?

This might seem like a silly question, but setting some high level objectives for your presence on Facebook is extremely important. Having checked out your competitors you have hopefully got a rough idea of what you might be able to achieve (although don’t let that constrain your ambitions too much!). You can very easily spend significant time and money building a Facebook community, so you want to make sure that you are devoting these resources to achieving objectives that are closely tied to those of your business.

How will you measure your progress?

Once you have defined the objectives for your page, you need to come up with some metrics to measure your progress toward achieving these objectives.

Some examples of measures that you may want to use:

Who will be responsible for managing your page?

It is important to define some clear roles and responsibilities when it comes to managing your presence on Facebook. If you are an owner/operator then this is obviously a simple task, but if you are expecting multiple people to contribute to and manage your page then this gets a little more difficult.

In general, it is a good idea to give one person overall responsibility for the management of the page, and ensure that they have enough time to do this job properly. If you are getting more people involved then this person will need to ensure that content posted is appropriate, timed correctly, and contributes to your overall objectives.

What is your brand personality?

Getting a collective understanding of your brand personality is particularly important if you have a team contributing to your Facebook Page.

One of the best ways to get your fans engaged is to show some personality, and not be afraid to have some fun. Ensuring that all those involved in creating and managing content for your Facebook Page have an understanding of what is appropriate (and what isn’t) will ensure that they are able to show that personality without damaging your brand.

How will people find your page?

Something that is often forgotten in the rush to create your shiny new Facebook Page is just how people will discover your page.

There are hundreds of great, creative things you could potentially do to get the word out, but you should always start with the basics, things like:

It is also worth noting here that the search function on Facebook is far from perfect. Don’t rely on people being able to find your new page by searching for it.
Check out “Retailers Guide to Growth on Facebook: Analysis & Research”

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The “clipper tool” is the tool that allows you to import your products from your website to Polyvore. People including
yourself, your business, and your fans can put your products into their fashion collages.

Polyvore users help spread the reach of your brand by including your products in their sets and collections.

Installing the Clipper

1. to install the clipper, click here. you will see the link in blue near the top of the page.
2. simply drag the link onto a space on your browser’s bookmarks toolbar.
3. it will appear like this: on your bookmarks toolbar.

That’s how easy it is to install!
Now, let’s get clipping.

Clipping your items to Polyvore

Step 1
First, go to your website.

Step 2
Then, navigate to the page with your desired products on it (ex. Shop, Women, Dresses, etc).

Step 3
Once you are on the correct page, click the “Clip to Polyvore” Clipper Tool.

Step 4
A pop-up box will appear with products and certain areas to input text. You can either upload many products at once, or one a time. You have the option to add a Title, Tags or Price to the items. Although remember if you are submitting them in bulk, the Title, Tags, and Price will all be marked the same.

Step 5
Fill in the areas you find applicable to your products and click save.

*NOTE: Do not “clip” products or images that you don’t want other people to use. All images are open for anyone on Polyvore to use. An image can’t be deleted off Polyvore once it has been clipped.

Check Out “Polyvore Guide for Brands & Retailers”

You can connect with Facebook, Twitter, or provide an email and password. It’s that simple.

Are my Products on Polyvore Already?

Your fans may have already uploaded some of your photos from your website. If not, that’s fine too – getting your products onto Polyvore is a simple process!

There are two ways to check if your products are already on Polyvore – check http://www.polyvore.com/cgi/analytics and “All Items” when building a set or collection.

While searching – if it states, “The brand you were looking for was not found!” in Style Analytics or, “No matching items found,” while under “All Items” then you’re going to have to upload your own.

All Items ↓

Style Analytics ↓

Check Out “Understanding Polyvore for Business”

• 20+ million unique visitors per month
• 2.4+ million sets created a month
• Sets are viewed 1 billion times a month

How Your Business can Benefit from Polyvore’s Statistics:

43% of those 1 billion sets viewed are from blogs, Twitter, Pinterest, and Facebook.
• AND a set shared on Pinterest reaches 18 times the people and drives 2 times the traffic of a set shared on Facebook.
• 32% of consumers said they purchased a product after seeing it on Polyvore.
• 26% of those clicked on the image and bought it directly from the retailers website.

4 Polyvore ROIs for Businesses:

1. Give your customers a reason to purchase your products. Teach your audience how to put together a wardrobe. You can easily build collages of your products. For example, you could build a collection of how to wear your spring fashion line.
2. New referral traffic to your website. The products are linked back to your website which can drives sales. The average order placed from a Polyvore user is $220.
3. Reach to new shoppers. Other people may use your products on their collages, which will appear on their Polyvore profile providing reach to potential leads. If they share their sets and collections on their other social networks, even more people are reached!
4. Learn about your target market through polyvore’s style Analytics. You can keep track of your brand’s impression, engagement and top items used on Polyvore under Style Analytics.

5 Tools to Achieve These ROIs

1. Sets. A simple editor that allows you to build collages of any images available on Polyvore.
2. Collections. A group of sets that you generally have under a certain theme. It allows you to organize your sets into specific topics.
3. Templates. A pattern or frame equipped with blank areas to fill with images, text, or designs. It’s a fast way to create a set that is well put-together and chic.
4. Groups. Online spaces where people with common interests can explore themes and engage in thought-provoking and creative activities (such as contests).
5. Contests. Are run out of Groups. Contests engage fans by having them create sets usually under a certain theme.

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Tags:  Benefits, Business, Learn, New Referral Traffic, Polyvore, Popularity, Reach New Shoppers, ROI, Sell, Target Market

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You might be interested in this:

•  Polyvore Guide for Brands & Retailers: The Clipper Tool
•  Tech Crunch Fun Continues: Festivus Day 5 – Festivus Miracles
•  Wishpond Launches First-Ever Multi-Platform Photo Contest App for Retailers and Brands
•  3 Tips for St. Patrick’s Day Social Web Promotion
•  Mashable reveals the Wishpond Widgets

Copyright © Wishpond | Easy marketing apps [Understanding Polyvore for Business], All Right Reserved. 2013.

Getting a handle on what you have to work with, what you are up against, and what the most successful Facebook brands are doing is a great way to get your Facebook marketing activities underway.

Budget & Resources

Before you get started you will want to come up with a realistic idea of what kind of budget and resources you can allocate to Facebook marketing. While many of the activities you can engage in have no monetary cost, they certainly have a cost when it comes to resourcing. This can escalate quickly, so it is best to set some expectations before getting underway.

Making managing your Facebook Page (or community management in general) a formal part of someone’s role helps ensure that your presence is actively and effectively managed. It is unlikely to require a dedicated person immediately, but adding these tasks to someone’s existing role is a great way to start.

If you are able to, you should consider setting a budget to accompany your efforts also. This budget can be used for a variety of things, from useful applications, to Facebook advertising.

Even a relatively modest budget (less than $500 a month) can make a big difference to the effectiveness of your Facebook marketing efforts.

As you progress through this guide, you will see how setting clear measurable objectives is an important way to ensure that you are getting real value from this investment. These objectives should relate directly to how you measure your business sucess.

See What Your Competition is Up To

Before you dive right in, it is a good idea to take a look at what your competition is up to. You can often learn a lot from them by looking at what they do that gets people interacting with their brand. This can help you avoid mistakes, as well as set some realistic goals for
your Facebook presence. It is also a chance to look at ways in which you can differentiate yourself.

Look for these things

1. How active are they? Do they update their page regularly?
2. Are they treating Facebook as a purely one-way communication channel, or are they actually listening, responding, and interacting with their fans?
3. Are they using any special applications to run competitions, give their fans special offers, or anything else?
4. How many fans do they have?
5. How many people are ‘talking about them’?

You might also like to take a look at some of the biggest, most innovative brands in the world. While these pages are often dealing with millions of fans, you can still learn some valuable lessons about what works when creating a great Facebook presence.

A brief list of brands you might like to check out to start with:

• H&M
• Redbull
• Zara
• Coca-Cola
• Converse
• Skittles
• Starbucks
• Victoria’s Secret
• Walmart

You can see a list of the biggest Facebook Pages for brands by fan count on fanpagelist. com. It is often good to get in a few pages and check out what some of the larger challengers are doing on Facebook, as it is often a little more edgy (and effective) than the biggest brands. You are also able to sort the pages by their rate of growth. Why not check in and see what the fastest growing pages are doing right?

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Evoke emotions from readers with content. Provide entertaining or heartfelt content that triggers readers to feel emotional engagement between themselves, your business, and the holiday.

Many marketers believe that evoking emotion through content marketing is essential to make posts go viral. It could be a picture of a mother hugging her baby, or a story of a soldier reuniting with his love for the first time in a year.

In a study regarding the shareability of articles at the New York Times, it was discovered that:

• Awe was the second most viral type of content to be shared
• Conversational posts receive twice as many comments on average
• Posts filled with emotion are typically shared more

source

According to a study conducted by the University of Indiana, there are 6 primary emotions that humans have that you can tap into with your content.

1. Surprise
2. Joy
3. Sadness
4. Fear
5. Anger
6. Disgust

Although especially for Valentine’s Day, it is easier to stick to the first two; Surprise and Joy. Anything unexpected or positive in an inspirational or humourous manner will lead people to share your content.

Google’s Valentine’s Day post last year was a touching video that only lasted a minute long, yet created emotional reactions from the viewers. It featured a famous song by Tony Bennett which helped assist in winning the viewer’s hearts.

Still have no idea how to relate your business to Valentine’s Day? Why not post anti-Valentine’s Day content? Get in touch with people’s dislike or disgust of the holiday. You may find that some people will react negatively to this, but this is a common risk with social media.

Topics that allow you to share an alike interest or opinion with your fans and followers bring on engaging conversations.

Include an image or list of things you hate about Valentine’s Day. Engage your audience by posing a question such as, “What do you hate about Valentine’s Day?” Get the entrants to discuss it on your Facebook page.

What do you dislike most about Valentine’s Day? ↓

There are many targeting options available:

• gender
• relationship status
• age
• likes
• interests
• workplace
• education
• broad interests
• connections
• precise interests

Are you marketing rings to men wanting to propose to their girlfriends on Valentine’s Day? Well then there’s really no point to targeting anyone with a “single” relationship status on Facebook. If you target a more specific audience, you are more likely to advertise to people who are more likely to be genuinely interested in the product or service.

There are two groups to target your ads to.:

• Target users with the Precise Interests feature. In this field you can enter your competitors’ names and target their Facebook fans.
• Target based on Broad Categories. This includes Marital Status, wider interests like “Food & Drink” and “Jazz/Blues” music.

Keep your audience to approximately 100,000 people - this is the optimal size of a group that you want to target.

• If you’re over 100,000 fans: Limit the ages and geography to your most targeted groups and decrease the number of Precise Interests you have selected.

• If you’re under 100,000 fans: Add more Precise Interests to target a larger number of users who have interests related to your business/industry.

Are you looking to target single people? You can target their age along with relationship status. This would work well for a nightclub or for dating services where you have to be a legal age in order to join. Consider targeting their interests (dancing, bars, etc.), their relationship status, and age to start.

Here we will show how to incorporate Valentines Day on:

1. Facebook
2. Twitter

Plus a Pro Tip: 3. Start ahead of time

Facebook: consider making a seasonal cover photo for the occasion.

Twitter: you could do the same with your header image or background image.

Shoppers Drug Mart example ↓

Start ahead of time - Walmart started three weeks ahead of time last year. They have over 26 million fans to date, so they are a great example to follow.

This is an example of a campaign getting users to post on their wall. When you have a significant fanbase, you will have fans willing to post content on your wall, especially if there’s an incentive. Walmart asks fans to post dessert creations for the chance to have their entry featured as a Meal Solution. This is effective because friends of fans will see that they’ve posted on Walmart’s wall, prompting them to take a look and possibly like the page.

Check Out “How to Get People Sharing Your Valentines Day Content”

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Content Marketing on Different Social Networks

Over 50% of women in relationships say they would break up with their partner if they did not receive a Valentine’s Day gift. This shows you how serious the day is for half of women in relationships. If Valentine’s Day is important to your consumers, shouldn’t it be important to your business?

Not to mention, Valentine’s Day produces a great deal of revenue each year. The average annual spending is $13.19 Billion. Not enough businesses take advantage of the opportunities of holiday seasons. The holidays are a time to grow your relationship with customers and clients via social networking.

Lets look at the 4 major social media outlets you can achieve this with:

1. Facebook
2. Google+
3. Pinterest
4. Twitter

Facebook

Posting about topics, holidays, and current events that Facebook users are already thinking about tend to go more viral than other posts.

For example, posts that mentioned Independence Day on July 4th created somewhere near 90% more engagement than all other types of posts published that day.

What kind of content is best to post on Facebook?

• Photos on Facebook Pages receive 53% more likes than the average post.
• Photos attract 104% more comments than the average post
• Fill-in-the-blank posts generate about 90% more engagement than the average text post

Google+

Google+ is home to the tech-savvy. Which means outdated posts are not going to bode well with your audience. Relevant and trending topics are to be paid attention to. Keep track of when Valentine’s Day is trending on Google+ so you can get on top of it as well.

The content shared by successful businesses like H&M always includes an interesting image and the occasional links to interesting content, promotions, and videos. Posting links to your original content will get indexed by Google and improve your SEO.

Pinterest

Pinterest is a powerful tool for social promotions. Yet as of October 2012, 71% of businesses were not on Pinterest. Pinterest users spend more money, more often on more items than any other of the top 5 social platforms.

This makes Valentine’s Day the perfect season to utilize Pinterest.
Especially with women using Pinterest for holiday shopping ideas.

How women (70% of all Pinterest accounts) use Pinterest for holiday shopping:

• 60% to find gift ideas
• 26% to create a wishlist to share
• 23% top in photos of gifts I’ve bought/made for others
• 36% to do research on gifts for others that are already in consideration

Twitter

It’s hard to get heard with all of the noise on Twitter. There are approximately 3,000 tweets sent per second! So make your tweets exciting. In less than 140 characters, you have to grab the attention of your audience.

Giving followers a peek into behind-the-scenes can go a long way. To the audience, it feels exclusive. It’s necessary to provide content that they feel is worth their time.

Sources:

http://on.fb.me/yVd0zR

http://bit.ly/VFEFwB

When doing any type of content marketing, having a schedule – and sticking to it – is key. If you try to go day-to-day, fitting your content in as you can you’ll falter quickly (believe me, I’ve tried!).

When creating a schedule, keep two best practices in mind:

Post regularly.

“Post at least five times a week to stay top of mind for fans. Consistency is also key. For example, post new product announcements on the same day every week so fans know what to expect and can look forward to hearing from you.”

Post at the optimal time.

“Only you know what’s right for your business, and you can use your Page Insights to figure out what’s working (for instance, try posting at different times of day and see when you get the most engagement). We have found that restaurants post from 7am- 12pm when people are making plans for the day, while retailers post in the 8am-2pm window. User engagement with Facebook Pages is highest from 9-10pm and the 18-24 demographic is the most engaged during this time.”

Pro Tip: Keep Organized with Google Drive’s Spreadsheet tool

I’ve personally found it best to create weekly schedules of 3-4 posts per day, using a spreadsheet tool like Google Drive’s Spreadsheet. This makes it easy to share with team members and allow for all member to update and collaborate in real- time. Check out an excerpt from one of my recent content schedules below:

Get organized and stay on top of your game. Your consistency will help benefit you business by increasing fans and engagement.

Avoid bad advertising like in the above image, because you’re going to scare away your fans. Instead engage your fans with useful content, which will inadvertently turn them into business advocates.

Let’s look at some helpful pointers on how to promote your company in a positive light:

1.Show your fans how they helped you achieve a goal.
2.Show how your sales, new products & more will benefit them.

Show your fans how they helped you achieve a goal.

When it comes to writing about yourself or your company in your Facebook content, remember this simple piece of advice:

Nobody cares about you, they only care about themselves

Follow this simple, and perhaps harsh, piece of advice to keep Facebook posts about your company to an absolute minimum. If you must talk about your company, try to include your community and how they helped you achieve a goal, like this post by Red Bull about reaching 30 million Likes on its Facebook Page:

Your ROI: Increased Engagement. Fans will stay interested in what you are saying if it is relevant to them, they will feel a part of a bigger community of people that support your business and they will be more likely to be your business advocate.

Show how your sales, new products and more will benefit them.

If you are looking to promote a new product line or sale, you can post about it, but always skew the post towards how this is helping your fans by saving them money or introducing new solutions to their problems!

Check out how Walmart promoted their new Special K line as a way to keep healthy when snacking:

See how Target promotes their sales:

Your ROI: Increased Sales. Your fans will turn into customers and feel rewarded to be offered or informed about your new sale that is exclusively announced to them. It will also make them happier to be provided solutions to their problems, which will turn them into your business advocate.

Start writing the right content targeted at your audience. What do they like? What are their interests? Talk about engaging subjects useful to them. Are they complaining about anything? Fix it for them and you will have happy fans.

Check out “Facebook Posting Options”

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Facebook Insights

• Facebook Insights makes it easy to analyze the performance of your content marketing in real time. So much so that I find myself drawn to check on a constant basis.
• This is your best source to determine which type of content your audience engages with the most and which to promote. As a rule, I consider a post engaging enough to promote (or continue a promotion) if it is getting 4% – 5% Virality.

Virality

This refers to the percentage of people who have created a story (liked, commented on or shared) from your post out of the total number of unique people who have seen it.

Let’s take a look at each of the different metrics:

1. Reach
2. Engaged Users
3. Talking about this

Reach

Total reach: The number of unique people who have seen your post

Organic: The number of unique people who have seen your post in their News Feed or on your Facebook Page.This includes people who have Liked your page and those that haven’t

Paid: The number of unique people who have seen your post through a paid channel such as a Promoted Post or Promoted Page Post

Viral: The number of unique people who have seen your post because one of their friends interacted with it by liking it, commenting on it or sharing it

Engaged users

Engaged users are the number of unique users who have clicked on your post. Depending on your post type, you can see a complete breakdown of the type of clicks:

Talking About This

Talking About This refers to the number of unique people who have created a story (liked, shared or commented on) from your post. This number is very important in determining the performance of your post: The higher the number of people talking about your post, the more engaged they are with it, and the more they are engaged with your brand.

Analyze your content marketing to see if you are posting the right content targeted at your fans.
Check out “How to Write About Your Company on Facebook”

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A recent controversy over average Facebook Page reach led Facebook to publicly announce the four main factors it uses to determine the reach each Page post gets. Reach refers to the number of your Facebook fans (users who Like your Page) who see each of your Posts in their News Feed.

The 4 Factors are:

1. If you interacted with an author’s posts before: If you Like every post by a Page that Facebook shows you, it will show you more from that Page.
2. Other people’s reactions to a specific post: If everyone on Facebook that’s shown a post ignores it or complains, it’s less likely to show you that post.
3. Your interaction with posts of the same type in the past: If you always Like photos, there’s a better chance you’ll see a photo posted by a Page.
4. If that specific post has received complaints by other users who have seen it, or the Page who posted it has received lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent in September 2012.

Just like Google does for PageRank, Facebook often makes changes to its News Feed algorithm, EdgeRank. It changes how it weighs factors that try to increase engagement and general satisfaction.

Maybe reach decreases on some Pages, but people interact more with the News Feed overall, according to Facebook’s News Feed product manager Will Cathcart. Cathcart said, “we started penalizing things that had an above average rate of complaints, and rewarding things that had a below average rate of complaints. Facebook believes the change was a success because engagement went up and “complaints went down in the double-digit percentage.”

There are a number of services that have popped up to help you optimize your posts for Edgerank, just like SEO for Google.

• One such service is EdgeRank Checker: it monitors and analyzes your Facebook post data to show you the level of interaction you’re getting with your posts and provides recommendations to help optimize your posts for EdgeRank.

Success.com recently talked about two tricks to get more exposure to your fans for free:

Have your fans add you to their interests

Ask that your fans click on the gear located on the top right hand side of your brand’s page, and then click on ‘Add to Interests List.’ Once a brand page has been added to your Interests, there’s no need to actually create an Interest list, unless, of course, you’d like to create one.

Ask your fans to receive notifications from your page

This is still in beta (not yet available for all users), but there is now the option to receive red pop-up notifications from any of your favorite fan pages– hover your mouse over the ‘Liked’ button and click on ‘Get Notifications.’ Fans can always opt out of getting notification flags, although this is probably not an option for any fair-weathered fans.

Check out “Facebook Insights to Analyze Your Facebook Content Marketing”

• Posts: Status Update, Photo, Video, Offer, Event +
• Scheduling Posts
• Location Tagging
• Feature options: Pin to Top, Highlights

Posts

Status Update

This is the most basic type of post. It contains only text and links.

Photo/Video

This type of post allows for visual content: You can add a photo, photo album or video to a post, which can also include text and links.

Offer, Event +

This includes 4 different types of posts:

• Offer: This allows you to post a coupon for your business that users can claim directly from the post itself
• Event: This allows you to create and post about an event, which is a great way to spread the word about any promotional events you have coming up
• Milestone: This is a special type of post signifying a major event in your company’s history, such as the opening of a flagship location or the sale to your 1,000,000th customer
• Question: This is a very engaging type of post that allows you to ask a multiple choice to your Facebook fans

Scheduling Options

Facebook now allows you to schedule posts in the future and even in the past!

It’s super-simple and allows you to stack up a number of posts in advance, although not as efficiently as doing so with a 3rd party service like Hootsuite. Simply click the clock icon in the bottom of the Status update box and you will be able to select the year, month, date and time of your post. If you set the date in the past there is an option to “Hide Post from News Feed”, meaning it will not appear in your fans’ News Feeds, it will only appear on your Facebook Page’s Timeline:

Location Tagging

Clicking the “Pin” icon will allow you to list the place that the activity this post refers to took place:

Feature Options

Once you’ve published a post, there are several options for making it more visible on your Facebook Page:

Pin to Top

“Pinning” an item to the “Top” of your Facebook Page places the post at the top of your Wall for a period of 7 days. This makes it immediately visible to every visitor, so it’s a way to boost views for new promotions and product releases. Check out a live example below, note the orange banner in the top-right corner of the post signifying that it is “pinned”:

You can Pin a post by clicking on the Pencil icon in the top right corner of one and selecting “Pin to Top” in the dropdown menu:

Highlight

“Highlighting” a post makes it appear full-width on your Facebook Page (normal Facebook posts only appear half-width). This is great when making posts that include large images and videos to give users a full view:

You can Highlight a post by clicking the “Highlight” icon in the top-right corner of it:

Optimize the efficiency of your posts and see great results! Try the different kinds of posts and have fun on your page.

Before you start posting content you first need to define your target audience to determine relevant content themes and interests. It’s not as easy as just defining the age, gender and location of your audience anymore. Interests now cross all demographic boundaries. When defining relevant themes, don’t just think about your vertical, think about the lifestyle of your target market.

Content Themes

To become relevant to them you need to become a go-to source for:

1. Solutions for Common problems
2. Relevant news updates
3. Ways to make life better
4. Points of interest

Your ROI: Increased Engagement and Increased Fans. By providing solutions, relevant information, interesting content and showing ways to improve your fans life, they engage with your content. When you engage your fans with great content you will find yourself easily acquiring more and more fans.

Check out four posts from LondonDrugs, a Western Canadian Retailer, which include each of the source types above, for their target audience of Western Canadian Families:

Solutions for Common Problems

Relevant News Updates

Ways to Make Life Better

Points of Interest

Start engaging your fans today and gain more business advocates. People will respect your business and promote your posts, so give them the content they want to see. Get started today!