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Profile: Brandon Koch
Articles by Brandon Koch
How A Brand Journalist Can Help Perfect Your Brand’s Content Marketing Strategy
In April, the Wall Street Journal published a survey by CareerCast.com, which ranked 200 jobs from best to worst based on five criteria: physical demands, work environment, income, stress level... read more
Foursquare Discovers What’s Nearby, and Kmart’s Latest Ad Will Make You “Ship Your Pants”
Back in October I penned a post that lauded Foursquare’s search capabilities. I was impressed by its Explore feature, which was rolled out for both registered and non-registered users. Instead... read more
Marketing Madness: The Biggest Brand Powerhouse, Mainstay and Cinderella
March Madness is well underway. The first four days of the tournament have yielded dominant play from its top-seeded teams, unsuspected nail-biters from longtime mainstays, bracket-busting flops, and improbable triumphs... read more
Five Pieces of Panda-Resistant Content Worth Adding to Your Website
Panda reared its cuddly head over the weekend, according to reports, and you’ve probably pondered if Google’s latest algorithm update will negatively impact your website. But chances are you’re already... read more
Viggle, GetGlue Lead Way in New Era of Social TV
If you’re oblivious to apps like Viggle and GetGlue and how they’ve enhanced the TV-viewing experience, then 2013 may be the year you explore these options and more. Although “Social... read more
Clean Up Your Act: What Small Businesses Need to Know About “Link Building”
It’s been nearly a year since Google rolled out its Penguin algorithm change, one which targeted a number of “spam factors,” including sketchy link building and keyword-stuffing tactics that deceived... read more
Not Your Grandfather’s TV: Social TV Experience Ropes In Viewers For Latest Hit Shows
You’ve probably heard it, too: your parents and grandparents would’ve been remiss if they failed to mention the days when watching television was considered merely an emerging trend. “Years ago,”... read more
Seven Killer Apps All Small Business Owners Should Add to Their Everyday Operation
3If you’re a new small business owner, freelancer, or entrepreneur, every decision you make is magnified. The time and money you spend on various resources or necessary tasks can ultimately... read more
Five Examples of Small Businesses Benefiting From Effective Calls-to-Action
Creating an attractive, compelling call-to-action can oftentimes be the deal-breaker when attempting to entice qualified leads that will eventually convert. Whether it’s a business homepage, blog or email, failing to... read more
How To Set Up Authorship: Why Google+ Is Now An Absolute Must For Business Blogs
In the past, it was dubbed a “Ghost Town,” so much, in fact, that its own employees had allegedly been inactive on the social media site. Most were simply too... read more
Five Creative Brands With the Brightest Ideas on Super Bowl Sunday
Super Bowl Sunday is the pinnacle for advertisers, an evening for which brands showcase their much-anticipated spots with the high hopes of captivating the hundreds of millions watching across the... read more
Roll the Highlight Reel: Videos Boost Engagement, Clicks and Conversions
A few years ago, Cisco’s VP of Marketing and Emerging Technologies, David Hesh, forecasted that by 2013, 90 percent of all internet traffic would be consumed by video. It’s no... read more
Three Easy Blogging Tasks Oftentimes Overlooked by Small Businesses
Last week I highlighted the importance of adding visuals to your WordPress posts. Including images and videos in a blog post can effectively improve your blogging outreach make your blog... read more
Twitter Introduces its “Instagram for Video”: Vine
In the past I’ve written plenty about the emergence of video. Viddy and SocialCam were among those jostling to become the “Instagram for Video,” and more recently YouTube launched its... read more
Game On: Brands Tap the Power of the Fans for Super Bowl Sunday
1And then there were two. Sunday’s AFC and NFC championship games trimmed the 2013 NFL season down to the remaining teams. Following a spirited and drama-filled season, the Baltimore Ravens... read more
