Free Webcast: Blogging in the Age of Modern Marketers – Learn More ›
Popular Today on Business 2 Community: All Popular Articles

Profile: Brandon Koch

Brandon Koch is an inbound marketing consultant at Mainstreethost, a digital marketing and business development company specializing in SEO, paid search, social media, content marketing and web development.

Follow Brandon Koch:

Social Sharing Buttons:  
Articles by Brandon Koch
A Quick Lesson in Responsive Design [Infographic]

A Quick Lesson in Responsive Design [Infographic]

Marketing

1

Back in December, I wrote plenty about the benefits of responsive design. There was an unprecedented shift toward mobile use among holiday shoppers, and as a result there was a... read more

6 Ways Businesses Can Promote Their Brands, Products or Services Using Video

6 Ways Businesses Can Promote Their Brands, Products or Services Using Video

Digital Marketing

Just like you do with any other form of content marketing, you must outline your business goals from the inception of your video marketing initiative. What would you like to... read more

How A Brand Journalist Can Help Perfect Your Brand’s Content Marketing Strategy

How A Brand Journalist Can Help Perfect Your Brand’s Content Marketing Strategy

Content Marketing

In April, the Wall Street Journal published a survey by CareerCast.com, which ranked 200 jobs from best to worst based on five criteria: physical demands, work environment, income, stress level... read more

Foursquare Discovers What’s Nearby, and Kmart’s Latest Ad Will Make You “Ship Your Pants”

Foursquare Discovers What’s Nearby, and Kmart’s Latest Ad Will Make You “Ship Your Pants”

Marketing

Back in October I penned a post that lauded Foursquare’s search capabilities. I was impressed by its Explore feature, which was rolled out for both registered and non-registered users. Instead... read more

Marketing Madness: The Biggest Brand Powerhouse, Mainstay and Cinderella

Marketing Madness: The Biggest Brand Powerhouse, Mainstay and Cinderella

Branding

March Madness is well underway. The first four days of the tournament have yielded dominant play from its top-seeded teams, unsuspected nail-biters from longtime mainstays, bracket-busting flops, and improbable triumphs... read more

Five Pieces of Panda-Resistant Content Worth Adding to Your Website

Five Pieces of Panda-Resistant Content Worth Adding to Your Website

Content Marketing

Panda reared its cuddly head over the weekend, according to reports, and you’ve probably pondered if Google’s latest algorithm update will negatively impact your website. But chances are you’re already... read more

Viggle, GetGlue Lead Way in New Era of Social TV

Viggle, GetGlue Lead Way in New Era of Social TV

Mobile & Apps

If you’re oblivious to apps like Viggle and GetGlue and how they’ve enhanced the TV-viewing experience, then 2013 may be the year you explore these options and more. Although “Social... read more

Clean Up Your Act: What Small Businesses Need to Know About “Link Building”

Clean Up Your Act: What Small Businesses Need to Know About “Link Building”

Small Business

It’s been nearly a year since Google rolled out its Penguin algorithm change, one which targeted a number of “spam factors,” including sketchy link building and keyword-stuffing tactics that deceived... read more

Not Your Grandfather’s TV: Social TV Experience Ropes In Viewers For Latest Hit Shows

Not Your Grandfather’s TV: Social TV Experience Ropes In Viewers For Latest Hit Shows

You’ve probably heard it, too: your parents and grandparents would’ve been remiss if they failed to mention the days when watching television was considered merely an emerging trend. “Years ago,”... read more

Seven Killer Apps All Small Business Owners Should Add to Their Everyday Operation

Seven Killer Apps All Small Business Owners Should Add to Their Everyday Operation

Mobile & Apps

4

If you’re a new small business owner, freelancer, or entrepreneur, every decision you make is magnified. The time and money you spend on various resources or necessary tasks can ultimately... read more

Five Examples of Small Businesses Benefiting From Effective Calls-to-Action

Five Examples of Small Businesses Benefiting From Effective Calls-to-Action

Small Business

Creating an attractive, compelling call-to-action can oftentimes be the deal-breaker when attempting to entice qualified leads that will eventually convert. Whether it’s a business homepage, blog or email, failing to... read more

How To Set Up Authorship: Why Google+ Is Now An Absolute Must For Business Blogs

How To Set Up Authorship: Why Google+ Is Now An Absolute Must For Business Blogs

In the past, it was dubbed a “Ghost Town,” so much, in fact, that its own employees had allegedly been inactive on the social media site. Most were simply too... read more

Five Creative Brands With the Brightest Ideas on Super Bowl Sunday

Five Creative Brands With the Brightest Ideas on Super Bowl Sunday

Marketing

Super Bowl Sunday is the pinnacle for advertisers, an evening for which brands showcase their much-anticipated spots with the high hopes of captivating the hundreds of millions watching across the... read more

Roll the Highlight Reel: Videos Boost Engagement, Clicks and Conversions

Roll the Highlight Reel: Videos Boost Engagement, Clicks and Conversions

Online Marketing

A few years ago, Cisco’s VP of Marketing and Emerging Technologies, David Hesh, forecasted that by 2013, 90 percent of all internet traffic would be consumed by video. It’s no... read more

Three Easy Blogging Tasks Oftentimes Overlooked by Small Businesses

Three Easy Blogging Tasks Oftentimes Overlooked by Small Businesses

Last week I highlighted the importance of adding visuals to your WordPress posts. Including images and videos in a blog post can effectively improve your blogging outreach make your blog... read more