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Profile: Brad Shorr
Articles by Brad Shorr
What is Quality Content and How to Help Your Clients Create It
We all know how essential quality website content is. However, continually producing content that meets high quality standards while still meeting performance goals can become an overwhelming challenge when working... read more
How to Make Content Do a Better Job of Converting
Conversion rate optimization (CRO) is an internet marketing discipline that focuses on creating a positive user experience that inspires conversion. When marketers think about CRO, their thoughts typically turn to... read more
Dealing With Google Analytics (Not Provided) Data
The (Not Provided) Outlook Since October 2011, organic keyword data from logged-in Google users is not visible in Google Analytics. Google explained its new policy as an effort to... read more
10 Tips to Improve Your SEO results
1Don’t be daunted by the complexity of SEO – especially now. Google has introduced a ton of changes to their ranking formula recently, most of which penalize complicated, manipulative SEO... read more
Build Credibility & Increase Conversions with Branded PPC and SEO
Branded PPC and SEO strategies pay tremendous dividends, but few companies cash in. On the PPC side, marketers often think it’s a waste of money to bid on branded keywords,... read more
How to Serve Multiple Audiences by Using a Segmented Website Structure
The problem: Sites with a “something for everyone” architecture rarely satisfy anyone. Appealing to multiple audiences is one of the biggest challenges in creating content for corporate websites. A typical... read more
Generate Leads by Digitizing Printed Sales Collateral like a Pro
If you’re looking for more leads – and who isn’t – here’s a simple way to generate well-qualified leads quickly: Digitize your sales collateral and put it on your website.... read more
Everything You Need to Know about Using Title Tags in Content Marketing
Title tags are the nuclear warheads of content marketing: While they contain only a very small mass — roughly 65 characters — they pack an unbelievable punch. Because of title... read more
The Essential Guide to Meta Descriptions that Will Get You Found Online
If you think meta descriptions are no longer important, this post may change your mind. In fact, with the rise of social media, they are more valuable than ever. Meta... read more
