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Articles by Bob Boehnlein
Five Key Features For Agile Marketing Operations

Five Key Features For Agile Marketing Operations

Marketing

If someone had told you a year ago that Yahoo! would “out-visitor” Google in July 2013, would you have believed it? Probably not. But it’s true. According to the latest... read more

Marketing Ops: Time To Prove Your Salt

Marketing Ops: Time To Prove Your Salt

Marketing

“Return on Investment” is still considered by many to be the most coveted prize of the marketing world. If you can prove you achieved real business value from your marketing... read more

Is Anything More Important Than Customer Trust?

Is Anything More Important Than Customer Trust?

Customer Experience

A few weeks ago, we published a post about CISPA and the important conversations happening right now around customer privacy. The debate isn’t limited to the US, either; in the... read more

Mobile Engagement: There Is MUCH More You Can Do

Mobile Engagement: There Is MUCH More You Can Do

Mobile & Apps

Businesses that want to succeed in the future need to develop effective mobile engagement strategies today. Consider two key points revealed in recent research: 1) Mobile provides tremendous opportunities to... read more

Digital Marketing Still Faces Major Obstacles

Digital Marketing Still Faces Major Obstacles

Digital Marketing

Is digital marketing a foregone conclusion in business today? Naturally, I’d love to think so! But, the truth is, many companies continue to face very real obstacles that prevent them... read more

Fight Fire With Fire To Nurture Data-Driven Marketing Expertise In The Enterprise

Fight Fire With Fire To Nurture Data-Driven Marketing Expertise In The Enterprise

Strategy

It’s practically a given in today’s corporate world: Your biggest obstacle to introducing technology into the enterprise will be the folks who work with it each day. It’s not that... read more

Five Ways To Make The Most Of Your Marketing Spend

Five Ways To Make The Most Of Your Marketing Spend

Marketing

Consumer spending inched upward in May, and this uptick – combined with other indicators, of course –suggest the US economy is continuing to recover. Even so, many marketers still feel... read more

How Do You Market To The DIY, Self-Service Generation?

How Do You Market To The DIY, Self-Service Generation?

Marketing

If you have teenagers roaming the halls of your house, you know that, if they’re not SnapChatting or “FaceTiming” on their iPhones or taking a “selfie” for Instagram, they’re probably... read more

Big Data Needs On The Rise, But Available Talent Thin

Big Data Needs On The Rise, But Available Talent Thin

Big Data

Today, you can’t swing an analytics dashboard online without hitting “big data.” And perhaps that’s no surprise. After all, the benefits gained by winnowing big data into actionable insights are... read more

In A Digital World, Is There Still Room For Traditional Marketing?

In A Digital World, Is There Still Room For Traditional Marketing?

Marketing

Marketing has evolved dramatically in the past few decades. We have a host of new product and service categories, new channels with which to communicate, new expectations and conventions around... read more

Want More Creative Thinking? Let Your Employees Out of the Box

Want More Creative Thinking? Let Your Employees Out of the Box

Human Resources

According to some, being different or unique in the workplace only leads to frustration. If you want to stay out of trouble, you keep your head down, do what you’re... read more

Why Does The White House Oppose CISPA?

Why Does The White House Oppose CISPA?

Government & Politics

It appears federal legislation regarding consumer privacy and cybersecurity has stalled, again. The Cyber Intelligence Sharing and Protection Act, or CISPA, passed the House of Representatives a few weeks ago,... read more

Happy Employees = Better Bottom Line?

Happy Employees = Better Bottom Line?

Human Resources

2

Countless studies have made the case that a negative or high-conflict work environment can put a dent in employee performance and productivity. So, doesn’t it only follow that positive workplace... read more

The CMO Club: How It May Change The Game

The CMO Club: How It May Change The Game

Marketing

CMOs occupy a unique place in the leadership of a company. They’re responsible for developing and managing their company’s image—a task that can be controversial, expensive and subject to multiple... read more

What Makes Marketers Happy

What Makes Marketers Happy

Marketing

CareerBliss recently published its annual inventory of the 50 Happiest Companies in America, and scrolling through that list inspired me to start thinking about what it is that actually makes... read more