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Profile: Bob Boehnlein
Articles by Bob Boehnlein
Big Data Needs On The Rise, But Available Talent Thin
Today, you can’t swing an analytics dashboard online without hitting “big data.” And perhaps that’s no surprise. After all, the benefits gained by winnowing big data into actionable insights are... read more
In A Digital World, Is There Still Room For Traditional Marketing?
Marketing has evolved dramatically in the past few decades. We have a host of new product and service categories, new channels with which to communicate, new expectations and conventions around... read more
Want More Creative Thinking? Let Your Employees Out of the Box
According to some, being different or unique in the workplace only leads to frustration. If you want to stay out of trouble, you keep your head down, do what you’re... read more
Why Does The White House Oppose CISPA?
It appears federal legislation regarding consumer privacy and cybersecurity has stalled, again. The Cyber Intelligence Sharing and Protection Act, or CISPA, passed the House of Representatives a few weeks ago,... read more
Happy Employees = Better Bottom Line?
2Countless studies have made the case that a negative or high-conflict work environment can put a dent in employee performance and productivity. So, doesn’t it only follow that positive workplace... read more
The CMO Club: How It May Change The Game
CMOs occupy a unique place in the leadership of a company. They’re responsible for developing and managing their company’s image—a task that can be controversial, expensive and subject to multiple... read more
What Makes Marketers Happy
CareerBliss recently published its annual inventory of the 50 Happiest Companies in America, and scrolling through that list inspired me to start thinking about what it is that actually makes... read more
New Marketing Hires: What Skillset Is Required?
In the past, it wasn’t uncommon for me to hear a marketing team jokingly described as the “arts and crafts department,” or “the creatives.” Marketing used to have an almost... read more
Marketing Metrics and ROI
Want to get the most out of your investments in marketing automation solutions? Use ROI metrics to assess their effectiveness. New research from the Lenskold Group shows why. After surveying... read more
Are You Ready For Some Super Bowl XLVII Ads?
Cliché as the question may be, many advertisers are asking, “Are you ready for some football?”—even as the rest of us remain basking in the glow (or BAH!) of the... read more
The Oklahoma City Thunder Scores Points By Investing In Fans
Image from Wikimedia Commons Theirs is arguably one of the smaller markets in the nation, so how does the Oklahoma City Thunder find itself as the team with the greatest... read more
Was American Apparel’s “SANDYSALE” Timely? Or Tactless Newsjacking?
If you’re a marketer or a business owner, it’s likely American Apparel CEO Dov Charney presents a bit of a conundrum for you. Image courtesy of WikiMedia Commons On the... read more
Event Marketing: Putting Your Product on Center Stage
The recent Red Bull “Cliff Diving World Series” was a huge success, drawing tens of thousands of ardent fans to Boston’s Fan Pier—not a spot known for cliff diving, exactly,... read more
Use Big Data Analytics to Stop Selling to the Herd
Your customer is changing. Empowered by technology, consumers communicate, seek out information, shop –and even relax –differently than they did just a decade ago. How is your team adapting? As... read more
Are Marketers Blinded By Data?
Data is the new oil. Big data means big dollars. Your customers are your data. Every week now, it seems there’s a new mantra about big data and its potential... read more
